Film posters Purpose and Effect A2 Media Presentation

1. FILM POSTERS PURPOSE AND
EFFECT
Fabio Chiarizia

2. The purpose of advertising this to the audience is to inform them of who
produced the film, telling them that the same producer is also responsible for
the production of Anabelle and The Conjuring 2, which are both very
successful, critically acclaimed films. In terms of audience perspective,
acknowledging the fact that the same producer of the film in question is also
responsible for two other outstanding pictures will attract them to watch this
too, which is exactly what the advertiser wants to achieve.

3. The purpose of showing the ‘Disney’ trademark at the start of Disney films is
to inform the audience of the origin of the film. Disney is a multinational
trademark recognised world wide, so films produced by them are renowned
for being a reliable source of entertainment. Therefore, audiences will most
likely respond by going to seeing the film, if they are aware it is a Disney
production.

4. IMAX is a recent innovation in cinema technology, using different
projection ratios and screens to produce a crisp, quality viewing
experience to the audience. From advertiser perspectives, the purpose
of displaying this on posters, informing of IMAX availability for a film
viewing, automatically appeals to audiences far more. Being aware of
IMAX quality showings will encourage consumers to watch them in
cinema from an audience perspective.

5. From an audience perspective, seeing Star Names on film posters will have an
enticing effect on them, as their favourite actors or actresses may be featured,
making the film seem far more attractive to them and encouraging them to watch
it in cinema. This is also the purpose behind advertisers showing star names on
posters, as it will attract more audiences to watch the picture on screen.