1. Brand and Branding
A brand is the idea or image of a specific product or service that consumers connect with, by identifying
the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that
idea or image is marketed so that it is recognizable by more and more people, and identified with a
certain service or product when there are many other companies offering the same service or
product. Pizza hut as a brand with its logo and slogan have been apt for what it stands offerr. As, they
have repositioned themselves lately, as the best pizzas under one roof and the logo also represents it in
an apt way . And the brand pizza hut is marketed to the people, especially the youth in its own vibrant
way .Pizza hut as a brand stands for its uniquevariety of food offered and also its customer service .
Pizza hut has been continuously re-positioning itself every two years .They believe that with the
constant re positing of the brand they can establish themselves well in the market and also have the
new appealing look to their customers who are also quick changing and desire new . They want to
cement themselves as the market leaders in their space. They are also promoting the dine-in experience
through its latest branding. They want to prove that they are not just a fast food chain , they are a
perfect dine in food chain .