This document discusses targeting a new product advertisement toward the middle class aged 18-42 living in more economically developed countries. This demographic has disposable income and participates in exercise, making them likely to purchase sportswear. There is also a growing trend of wearing athletic shoes for casual use rather than just for sports. A questionnaire is then provided to gather information about people's trainer purchasing habits, favorite brands, how they use them, and what inspires them to buy athletic products.
1. Target audience
Demographic
Class- Middle class
Age- 18-42
Location- MEDC’s
Race- All
Gender- All
Religion- Most
Classifications
C2- Admin staff, some skilled trades
D1- skilled strades, plumbers, electricians
D2- Unskilled trades, laborers, drivers
This area of the market is suitable for our product because the audience will be
in a sustained job with some disposable income. Also a lot of people within this
class are occasionally doing exercise therefore they will need the product we are
advertising. Also due to the growing concern of maintaining good health by
keeping fit and doing exercise people are more inclined to purchase sports wear.
Furthermore Nike trainers are now set as a trend where people wear them for
normal leisure activities apposed to only sports activities.
Questionnaire
1. What is your age group?
2. Do you wear trainers?
3. How much are you willing to pay for a pair of trainer?
4. What is you favorite brand of trainers?
5. What activities do uses your trainers for?
6. Do you buy trainers for fashion purposes or training?
7. What brand of trainers do you buy?
8. Where do you buy your trainers?
9. What is your gender?
10. What is your occupation?
2. 11. What would you like to see in a Nike advert?
12. Do famous athletes inspire you to do sports?
13. Have you ever owed Nike shoes? If you did you feel confortable in them?
14. Where are most likely to see an advert?
15. How many pairs of shoes do you buy a year?
16. How many trainers do you own?
17. What is your favorite type of shoes?
18. Does music with an advert influence you purchasing habits?
19. Would you buy any other Nike products?
20. Would you buy a pair of trainers that was created by a famous athlete. R5
