2. ETHOS
• "Ethical Appeal"
• Credibility and Character
• Through...
• Appropriate language, sounding unbiased,
using expertise, correct grammar and syntax
3. • Skepticism
• "...consider how much character matters when
we think about people, especially those in the
public eye" (Lunsford 43).
• Charlie Sheen vs. Tim Tebow
• To validate yourself, use...
• reasonable ideas, reliable/credible sources,
appropriate language
• Can speak to readers directly - "You" and "I"
4. CLAIMING AUTHORITY
• What do you know about the subject?
• What experiences do you have that make you
knowledgable?
• Why should the reader pay attention to you?
5. PATHOS
• "Emotional Appeal"
• Greek for "suffering" and "experience"
• The reader has to TRUST the writer
• Through...
• sympathy, pity, anger
6. • A "powerful tool for influencing what people
think and believe" (Lunsford 30).
• We constantly make decisions based on "gut
feelings."
• "...use emotions to connect to readers to
assure them that you understand their
experiences..." (Lunsford 33)
• To build an emotional connection, use personal
anecdotes.
• Humor is often helpful - especially self-
depricating
7. LOGOS
• "Appeal to Logic"
• Through...
• Facts, statistics, historical and literal analogies,
citing authorities
8. • We assume facts will help us make the best
arguments.
• When facts aren't true.
• UFO sightings, Photoshop
• Facts/statistics are hard to ignore.
• Writers interpret facts.
10. This country is more decent than one where a
woman in Ohio, on the brink of retirement, finds
herself one illness away from disaster after a
lifetime of hard work.
This country is more generous than one where a
man in Indiana has to pack up the equipment
he's worked on for twenty years and watch it
shipped off to China, and then chokes up as he
explains how he felt like a failure when he went
home to tell his family the news.
We are more compassionate than a government
that lets veterans sleep on our streets and
11. America has a stake in an Indonesia that plays its
rightful role in shaping the global economy.
Gone are the days when seven or eight
countries would come together to determine the
direction of global markets. That’s why the G20
is now the center of international economic
cooperation, so that emerging economies like
Indonesia have a greater voice and also bear
greater responsibility for guiding the global
economy. And through its leadership of the
G20’s anti-corruption group, Indonesia should
lead on the world stage and by example in
embracing transparency and accountability.
12. When I am the nominee, I will offer a clear choice.
John McCain won't be able to say that I ever
supported this war in Iraq, because I opposed it
from the beginning. Senator McCain said the
other day that we might be mired for a hundred
years in Iraq, which is reason enough to not give
him four years in the White House.
If we had chosen a different path, the right path,
we could have finished the job in Afghanistan,
and put more resources into the fight against bin
Laden; and instead of spending hundreds of
billions of dollars in Baghdad, we could have put
14. SOURCES
Everything's an Argument. 6th edition.
"Examples." Pathos Ethos Logos. Web. 28 Aug. 2013.
Obama, Barak. "Remarks by the President at the University of Indonesia in
Jakarta, Indonesia." The White House. 10 Nov. 2013. Web. 28 Aug. 2013.
"Quick Definition." Pathos Ethos Logos. Web. 28 Aug 2013.
Suigharto, Setiono. "The ethos, pathos, and logos of Obama's speech." The
Jakarta Post. 20 Nov. 2013. Web. 28 Aug. 2013.
