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1. Ben Sinclair.

2. The masthead is presented at
the top of the page so the
audience see it first when it is
on the shelf and they see it if
they are looking for that
particular magazine. It is the
biggest font on the page making
it easier to stand out to the
audience and you can see it
clearly even if you are a fair
distance away. It relates to the
colour scheme and sets the tone
for the rest of the cover page and
if it has different colours to the
rest of the magazine it wouldn’t
look right and odd preventing
people from buying it.

3. The main image of music
magazines are usually a artist or
band and is them giving direct
address, this makes the audience
think that they are looking
directly at them and giving a
closer look. If the brand is a large
brand, the main image will
overlap the masthead because
people know of the magazine and
they want them to focus more on
the main image star compared to
the name of the magazine. They
usually have relevant mise-en-
scene for the genre the magazine
is based around for example a
rock magazine may have a guitar
and a rap magazine may have the
person wearing sunglasses and a
golden chain/ neckless to appeal
to the genres audience.

4. Cover lines are text on the
magazine that relates to articles
that are in the magazine. They are
positioned around the main image
never touching their face so they
are easily seen but don’t take
anything away from the main
image and make sure that is still
the focal point in the magazine. It
is usually in smaller and a
different font to the masthead
because they are more detailed
than the rest of the magazine.

5. The main cover line is the biggest
cover line on the page and it
relates to the main image. This is
because the main cover star is
usually the biggest star in the
magazine and they want this to
come across on the front cover as
the biggest and most important
article in the whole magazine. The
name of the artist is sometimes
bigger than the rest of the main
cover line because it is a
recognisable name and it wants to
draw the audience in so a big artist
like Oasis, Adele, Jay-Z etc. have
such a large draw power they can
gain even more of an audience. It
is usually positioned at the bottom
or at the top of the cover lines
because it means they have more
space and isn’t squashed together.

6. The positioning statement is a
slogan for the magazine and
conventionally relates to the genre
of the magazine. It is used to say
that this magazine is the best
magazine in the world and is
meant to sort of promote the
magazine a bit. It is positioned next
to the masthead (usually
underneath) because the masthead
is the first thing the audience see
this draws them in if they look
interested. It is usually a similar
font to the masthead but one of the
smallest fonts on the cover.

7. The barcode is conventionally
positioned at the bottom of the
page where it is out of the way
but sometimes near the top if
there is space and it doesn’t look
odd. It has the price of the
magazine on there and
sometimes the issue information
if the issue information isn’t at
the top.
If the issue information isn’t
positioned next to the barcode, it
is next to the masthead. This is
usually done if the information
that is being provided is that the
magazine has been running for a
long time.

8. The skyline is like a banner at
the top of the magazine and
involves something that cannot
be found anywhere else.
Sometimes it incudes a deal but
usually consist of an exclusive
interview with an artist which
has shocking information that
nobody else will believe and you
won’t find anywhere else. This is
why it is positioned at the top of
the magazine because when
people see the words exclusive
they want to know what this is,
so they get a their attention.

9. A puff is a shape with a deal or
offer inside it. They use buzz
words like free to grab peoples
attention because they won’t want
to miss this offer. It is usually in a
colour that is different to the
background it is on but follows the
colour scheme.

10. Buzz words or incentives are words
that are going to draw the
audience in and give them the
incentive to buy the magazine.
They are words like free and only.
It makes the audience feel
excitement if they are going to get
a deal or if there is an interview
that can only be seen in this
magazine.

11. The colour scheme of the
magazine must indicate the
genre of music that it is about
for example if there was a punk
rock magazine it would use
colours like black because black
is represented with goths which
is the target audience for punk
rock music.
The hair of the main image
also represents the genre of
music that magazine is aimed
at. Rock music will have cover
stars with long hair and not
much make up on because it
gives the connotation of
toughness which appeals to
the audience of rock music.
All the house style must be
appropriate for the genre of
music.
The props included
represents the genre of
music it is aimed at. This Q
magazine has an audience of
fans of rock music. They
show this by using fire
(edited afterword's),
instruments like guitars and
drums which are
conventional instruments for
the genre.