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LAUNCH YOUR STARTUP IN 48 HOURS
YOU SHOULD
LAUNCH NOW
WHY NOT?
Too young? Too inexperienced? Don’t
know how to proceed? Afraid?
This is all bullshit
YOUR BIGGEST
RISK IS TIME
THINK OF AN MVP*
*Minimum viable product
THE feature that will make a difference
FAKE IT.

UNTIL YOU MAKE IT.
SELL FIRST
Make sure people are interested

in what you do: reach a 

product/market fit!
COMMUNITY
VS. INTENT
OPTION 1
BUILDING A
COMMUNITY
BLOG-FIRST
STARTUP
See how people react to one
article you post
Start to talk to potential
customers with a full blog
TOOLS
medium.com for one post
tumblr.com, wordpress.com,
(with SumoMe.com for virality)
LAUNCH A
NEWSLETTER
Aggregate your community around
your newsletter
Create a habit amongst your early
fans
TOOL
mailchimp.com
CHECK IT OUT
programmingformarketers.com
SET UP A FACEBOOK
GROUP
Engage a community
Make people talk between them
TOOL
Facebook Groups
CHECK IT OUT
Menu Next Door, Wanted Paris
OPTION 2
LEAD
GENERATION
BUILDING A
LANDING PAGE
Everything start with your value
proposition
Have a demo of your product
(video, images…)
And a clear, visible and
understandable call-to-action
TOOL
kickofflabs.com
VIRAL LOOPS
Collect leads (emails) and
ask them to share
Incentivise sharing:
leaderboard or skip the
waiting line
EXAMPLE
paris.agricool.co
DRIP CAMPAIGNS
Store your leads to contact them
later
Sequence emails according to
pre-defined user flows
TOOLS
mailchimp.com
Be sure to customise the opt-in
process
OPTION 3
SELL ONLINE
SELL ONLINE
Build your own e-commerce
store
Start with just a few products
(even one), to measure customer
adoption
TOOLS
squarespace.com, shopify.com
(more advanced)

+ marketplaces like etsy.com
HANDLING
TRANSACTIONS
Use a payment processor - don’t
go to your bank! (yet)
Automate your invoicing and
shipping
TOOLS
stripe.com
octobat.com
TOOLS, TIPS

& TRICKS
PROVIDE VALUE
People don’t come for you, 

they come for them!
And make sure they get what 

value you have to offer.
IMAGES
Please, never EVER use stock pics.
Find great pictures: unsplash.com,
thenounproject.com, 500px.com
VIDEO
It’s relatively easy to craft a video
Use your favorite films, screencasts of
your product (with QuickTime on Mac)
DO THINGS MANUALLY
Use your phone to start selling right away!
Collect user input with tools like typeform.com
Automate what you can with zapier.com
STARTUP = GROWTH
Initial
traction
YOUR FIRST
1,000 FANS
Start with friends and family
Try to contact your target users 

manually, just to see if it works
BUILD YOUR
EXPERTISE
Create content to show your knowledge
It’s 20% creation, 80% distribution
Find freelancers: textbroker.com

Inspiration: copyhackers.com
EMAIL IS YOUR
BEST FRIEND
Try to reach out people directly, start a
conversation on LinkedIn…
DATA-DRIVEN
GROWTH
No data = no knowledge
Use Google Analytics + mixpanel.com or
amplitude.com to track your users
AUTOMATING
ACQUISITION
Once you have your value proposition, your target
and an addictive product, start automating!
Find which channels work better (liquidity?
conversion? cost?) & double down
NOTHING IS
FREE
Either you spend money
Either you spend time
SEE YOU SOON!
LOU@THEFAMILY.CO
@_THEFAMILY
WWW.THEFAMILY.CO

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