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The Power of Personal Connections: Using Linked In and Facebook to enhance your corporate and personal brand.

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  1. 1. The Power of Personal Connections*: & * Plus, 50 Fabulous Free websites to help you do things faster, better cheaper. Presented by: MAB Advertising Inc. 515 N. State St. Suite 1700 Chicago, IL 60654 06/25/09
  2. 2. Why use • Largest B2B social network: founded in 2003; 42M members; 1new member per second; 50% outside US • All Fortune 500 represented; over 4M small businesses • Increase visibility, improve Google page rank & search engine results • Increase connectability: locate people from your past, present & future • Research companies & people (staff movement, hiring turnover, job descriptions) • Give and get—ask questions, answer questions, write recommendations • Promote yourself and your business with added apps, website, blog visibility • Scope out the competition, potential customers and employers • Keep track of job movement and people within your network
  3. 3. Maximize Your Experience • Must Do! Strive for 100% complete profile (click “complete profile” button to see how complete your profile is: follow instructions to get to 100%) • Must Do! Use the “professional headline” for more than your current title: use it to describe yourself (see Basic Information section) • Should Do! Use “current status” (AKA “Facebook” field) to raise your professional profile: e.g.: what are you working on?, what are you reading?, what are you attending?…Current status updates appear in your network’s email updates • Make your profile and work experience as complete as possible: it will bring more potential connections to your attention • Your LinkedIn profile should complement your resume, not duplicate it; what do you want people to know “behind” your resume? • Must Do! If you’re a business owner, create a business page for your business NOW; it increases business’ credibility & visibility
  4. 4. Maximize Your Experience • Must Do! Edit your public profile URL to your name; add this URL as a hyperlink to your email signature: people you email can instantly look you up • Add your websites and blogs to website listings: list up to three (you could also list causes you are involved in) • Applications add functionality and visibility to your profile: select ones you’ll use (I love: Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you and your business) • Give and get recommendations strategically: however, do not give recommendations that you would not give in “real life” • Join groups that will complement both your professional and personal interests • Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific
  5. 5. Some Stats @ • Largest social network in the world, 4th most visited website • Privately owned and operated, founded in 2004 by Mark Zuckerberg, while he was a student at Harvard • Over 200 million active users around the world; more than 100M users log on each day; fastest growing demographic is 35+; 70% of users outside US; 30M current mobile users; mobile users are 50% more active than non-mobile users • Average user has 120+ friends, more than 4 billion minutes per day spent on Facebook (worldwide), 30M+ update page at least once a day Sources: 06/17/09,Facebook/MySpace/Twitter
  6. 6. Why Join ? • Network with friends, colleagues, customers and potential customers • MUST DO! Register your customized personal username NOW! It will boost your Google rank (register your vanity url NOW! Once you register for it, it is yours forever! You might want to add it to your email signoff, if you use FB frequently) • Create Groups and Fan Pages for your business; provide links to your business; find complementary groups to promote your business • MUST DO! Publicize events to your network and groups • Upload photos, videos, and websites • Design applications to promote your business
  7. 7. My Lucky Strike Extra! The Fast Fifty Websites* that will help you do things faster, better and cheaper (*and they are almost all free!)
  8. 8. Google might take over the world! They have free apps galore that can help your business immensely. These are just a couple of the best… stay on the lookout for Google Wave! What are they saying about you on the web? Track it and your competitors…
  9. 9. What are the hot words on the web right now?
  10. 10. How does your website rate?
  11. 11. What are the hot topics right now? Use this app to make your blog rank higher, your website more relevant…
  12. 12. Keep all the blogs you follow in one place; sort and save functions very helpful
  13. 13. Free web- conferencing and audio bridge for up to 20 people
  14. 14. Free SEO tool: easy to use and understand; also has facebook and twitter graders; How does your website score against your direct competition? This will tell you and tell you exactly how to improve your score.
  15. 15. Save web pages you want to read but don’t have time to now in one central place! Read later icon in toolbar…
  16. 16. Create short URLs with one click: indispensable for FB and Twitter: add app to toolbar
  17. 17. Personalize pictures to send or use in presentations: fun but functional
  18. 18. Similar to hetemeel; great time waster
  19. 19. “Getting Things Done” David Allen’s process: GTD The god of productivity gurus…his email management ideas are gold…
  20. 20. A David Allen disciple: great productivity tips and tricks
  21. 21. For those of you who love Tim Ferriss, or really hate him; either way he’s interesting and provocative, and urges us not to waste our personal time and resources
  22. 22. Get the equivalent of a graduate degree in anything…Classes available for download on any subject from some of the best universities in the world
  23. 23. Keep track of what’s hot around the world: great free reports on worldwide trends
  24. 24. My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous
  25. 25. Need I say more? Can any woman have too many handbags?
  26. 26. Integrated personal money management site
  27. 27. For those of us who prefer snark to sincerity.
  28. 28. A government site that actually works.
  29. 29. Logos, logos and more logos
  30. 30. Save paper: print only what you want from a web page
  31. 31. Productivity tools and tricks: particularly involving technology
  32. 32. Good advice for those of us over- scheduled, over- worked people
  33. 33. Stay up to date on what’s going on in social media, and it changes daily
  34. 34. Give yourself a gift and listen to at least one TED talk a week. Share on Facebook and LI, share your favorites with friends and colleagues
  35. 35. Stuck with powerpoint? At least try not to suck so This will help your presentations not suck quite so badly
  36. 36. Free SFX. Can be used in ppt!
  37. 37. Note: trial is free, website is not. If you write, you’ll love it
  38. 38.
  39. 39. Sometimes that cliché is right on the tip of your tongue…find it here
  40. 40. Links to the best articles for entrepreneurs. Many other smart brief editions available.
  41. 41. See what other people find interesting on the web and vote yourself
  42. 42. A huge timewaster, but loads of fun
  43. 43. Great deals, if enough folks sign up
  44. 44.
  45. 45. Set up alerts based on your own schedule and route
  46. 46.
  47. 47. A somewhat snarkier CNN. Good columnists that you won’t find elsewhere
  48. 48. An aggregator of great information on almost any topic. Try here first rather than wikipedia…
  49. 49. Gossip, gossip, gossip.
  50. 50. Shameless plug: facebook watch for the next NWE seminar on FB and twitter…
  51. 51. Shameless plug: our next series will twitter be on why twitter you want to tweet!