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L'état d'esprit d'un growth hacker Partie II - Julien Le Coupanec, Growth Hacker chez TheFamily

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Avant de débuter en Growth Hacking, il est important d'en saisir d'abord l'état d'esprit. Julien Le Coupanec, Growth Hacker chez TheFamily te donne ici les 12 points clés pour avoir le bon mindset: du service client parfait, à l'implémentation d'objectifs.

La vidéo: https://www.youtube.com/watch?v=c8somyAiVns

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

Par Julien Le Coupanec, Growth Hacker chez TheFamily - https://twitter.com/lecoupa

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L'état d'esprit d'un growth hacker Partie II - Julien Le Coupanec, Growth Hacker chez TheFamily

  1. 1. KOUDETAT GROWTH HACKING WELCOME WEEK
  2. 2. HELLO, I’M JULIEN :)
  3. 3. THE PLAN #1. GROWTH HACKING IS A MINDSET. #2. 12 IMPORTANT POINTS ABOUT GROWTH HACKERS.
  4. 4. GROWTH HACKING IS A MINDSET
  5. 5. INCREASE PHONE CONVERSION FOR A REAL ESTATE AGENT
  6. 6. GET FREE TRAFFIC FROM LINKEDIN FOR MY BLOG
  7. 7. USE A GOOGLE DOC TO CREATE A BETTER INTERACTION WITH HUNDREDS OF TARGETED PEOPLE
  8. 8. 12 IMPORTANT POINTS ABOUT GROWTH HACKERS
  9. 9. #1. GROWING A COMPANY FROM A GROWTH HACKER ENDPOINT ON THE BACK OF SOMEONE ELSE AIRBNB & CRAIGSLIST FACEBOOK & EMAILING ZYNGA & FACEBOOK YOUTUBE & MYSPACE FROM YOUR EXISTING USER BASE RETARGETING (CONVERT & UPSELL) REFERRAL (INCLUDING WOM) AFFILIATION SYSTEM
  10. 10. #2. THEY UNDERSTAND THAT THERE IS A TIME FOR TRACTION AND A TIME FOR GROWTH TRACTION & PRODUCT OPTIMIZATIONS Automated hacks, blog/social posts, link baiting... GROWTH Search, display, social (facebook, linkedin...), viral word of mouth, sales. FIND GROWTH EQUATION & REACH PMF
  11. 11. #3. THEY KNOW THAT MOST GROWTH HACKS HAVE A SHORT LIFECYCLE
  12. 12. #4. THEY DO NOT UNDERESTIMATE PAID ACQUISITION CHANNELS AND LOOK AT THEM AS A BUSINESS MODEL COMPETITION
  13. 13. #5. THEY KNOW THAT ACQUISITION MATTERS BUT THAT LONG RUN SUCCESSES ARE DRIVEN BY RETENTION AND ENGAGEMENT
  14. 14. #6. THEY CAN RECOGNIZE GROWTH PATTERNS AND AUTOMATE THEM QUICKLY
  15. 15. TESTER MANUELLEMENT UNE EXPÉRIENCE POUR JUGER DE SON EFFICACITÉ. SEMI-AUTOMATISER POUR EN DÉTERMINER LES LIMITES. AUTOMATISER POUR PROFITER AU MAXIMUM DE SON IMPACT.
  16. 16. #7. THEY USE THEIR USERS’ EMOTIONS AND PSYCHOLOGY TO REACH THEIR GOALS
  17. 17. #8. THEY TAKE PRODUCT EDUCATION VERY SERIOUSLY
  18. 18. #9. THEY KNOW THAT IT IS EASIER TO BUILD ON A STRENGTH THAN IT IS TO IMPROVE A WEAKNESS
  19. 19. #10. THEY SPEND COUNTLESS HOURS TO CAPTURE EVENTS AND LOOK AT THEIR DATA
  20. 20. #11. THEY FOLLOW UP UNTIL THEY GET A RESULT, A YES OR A NO.
  21. 21. #12. THEY DON'T DELEGATE THEIR CUSTOMER SUPPORT.
  22. 22. WWW.GROWTHHACKER.TV CONTACT ME ON SLACK FOR AN ACCOUNT
  23. 23. E49 - BRIAN BALFOUR, VP OF GROWTH AT HUBSPOT. E26 - GAGAN BIYANI, CEO OF SPRIG. E40 - ELLIOT SHMUKLER, FORMER GROWTH HACKER AT LINKEDIN. MY 3 MUST-WATCH EPISODES
  24. 24. YOU CAN REACH ME AT JULIEN@THEFAMILY.CO @LECOUPA

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