This document discusses growth hacking and provides 12 points about growth hackers. It begins by introducing Julien and stating that growth hacking is a mindset. It then provides examples of how to increase phone conversions, get free traffic from LinkedIn, and use Google Docs to interact with targeted people. The 12 points about growth hackers cover topics like growing from existing user bases, understanding traction vs growth, recognizing growth patterns, using user psychology, and the importance of customer support. It recommends 3 podcast episodes and provides contact information for Julien.

1. KOUDETAT GROWTH
HACKING
WELCOME WEEK

2. HELLO, I’M JULIEN :)

3. THE PLAN
#1. GROWTH HACKING IS A MINDSET.
#2. 12 IMPORTANT POINTS ABOUT GROWTH HACKERS.

4. GROWTH HACKING
IS A MINDSET

5. INCREASE PHONE CONVERSION
FOR A REAL ESTATE AGENT

6. GET FREE TRAFFIC FROM
LINKEDIN FOR MY BLOG

7. USE A GOOGLE DOC TO CREATE A
BETTER INTERACTION WITH
HUNDREDS OF TARGETED PEOPLE

8. 12 IMPORTANT POINTS
ABOUT GROWTH HACKERS

9. #1. GROWING A COMPANY
FROM A GROWTH HACKER ENDPOINT
ON THE BACK
OF SOMEONE ELSE
AIRBNB & CRAIGSLIST
FACEBOOK & EMAILING
ZYNGA & FACEBOOK
YOUTUBE & MYSPACE
FROM YOUR
EXISTING USER BASE
RETARGETING
(CONVERT & UPSELL)
REFERRAL
(INCLUDING WOM)
AFFILIATION SYSTEM

10. #2. THEY UNDERSTAND THAT THERE IS A
TIME FOR TRACTION AND A TIME FOR
GROWTH
TRACTION & PRODUCT
OPTIMIZATIONS
Automated hacks,
blog/social posts, link
baiting...
GROWTH
Search, display, social
(facebook, linkedin...),
viral word of mouth,
sales.
FIND GROWTH
EQUATION
& REACH PMF

11. #3. THEY KNOW THAT MOST GROWTH
HACKS HAVE A SHORT LIFECYCLE

12. #4. THEY DO NOT UNDERESTIMATE PAID
ACQUISITION CHANNELS AND LOOK AT
THEM AS A BUSINESS MODEL
COMPETITION

13. #5. THEY KNOW THAT ACQUISITION MATTERS
BUT THAT LONG RUN SUCCESSES ARE DRIVEN
BY RETENTION AND ENGAGEMENT

14. #6. THEY CAN RECOGNIZE GROWTH
PATTERNS AND AUTOMATE THEM
QUICKLY

15. TESTER MANUELLEMENT
UNE EXPÉRIENCE POUR
JUGER DE SON
EFFICACITÉ.
SEMI-AUTOMATISER POUR
EN DÉTERMINER LES
LIMITES.
AUTOMATISER POUR
PROFITER AU MAXIMUM
DE SON IMPACT.

16. #7. THEY USE THEIR USERS’ EMOTIONS
AND PSYCHOLOGY TO REACH THEIR
GOALS

17. #8. THEY TAKE PRODUCT
EDUCATION VERY SERIOUSLY

18. #9. THEY KNOW THAT IT IS EASIER TO
BUILD ON A STRENGTH THAN IT IS TO
IMPROVE A WEAKNESS

19. #10. THEY SPEND COUNTLESS HOURS TO
CAPTURE EVENTS AND LOOK AT THEIR
DATA

20. #11. THEY FOLLOW UP UNTIL THEY GET
A RESULT, A YES OR A NO.

21. #12. THEY DON'T DELEGATE THEIR
CUSTOMER SUPPORT.

22. WWW.GROWTHHACKER.TV
CONTACT ME ON SLACK FOR AN ACCOUNT

23. E49 - BRIAN BALFOUR, VP OF GROWTH AT HUBSPOT.
E26 - GAGAN BIYANI, CEO OF SPRIG.
E40 - ELLIOT SHMUKLER, FORMER GROWTH HACKER AT LINKEDIN.
MY 3 MUST-WATCH EPISODES

24. YOU CAN REACH ME AT
JULIEN@THEFAMILY.CO
@LECOUPA