The document outlines 12 steps for entrepreneurs to create a content and social media strategy prior to a product launch, emphasizing the importance of identifying target customers and engaging early adopters. Key steps include building authority through quality content, effective use of social media, leveraging email lists, and ensuring strong customer interaction during and after the launch. It concludes by highlighting the value of previous customer feedback and creating further products based on established authority and experience.

1. 12 Steps to Creating a
Content and Social Media
Strategy Before Product
Launch for Entrepreneurs
by Devore Agency

2. Step 1: The Foundation
Identify your target customer or persona. If
you've done this in the past, do it again, as it
might have changed while the product was
being created. This is one of the most
important steps, and should not be skipped
over.

3. Step 2: Product Adopters
These are the people who will drive your
product's success. Create a high converting
opt-in page for them, and offer them great
tips, content, freebies, and a front line pass
to your product before release. Treat them
like gold, the velocity of your launch greatly
depends on these early product adopters.

4. Step 3: Transform Your Company
into an Authority
It's time to put your company on the map.
Start releasing high-quality content and
placing it on the website. Make sure it
revolves with your field and is targeted
towards future customers. It is absolutely
essential that this information is top tier.
Syndicate across your social media profiles.

5. Step 4: Using News Outlets
Utilizing press releases and news outlets
can create amazing awareness for your
product. Your press release needs to be well
written, and most importantly interesting,
before you syndicate the article across news
sources.

6. Step 5: Email Lists are Lifelines
There is perhaps nothing more important
than growing your email list. This is the only
technology where you still have direct
contact with prospects to do whatever you
want. Cherish this list, and make sure you
build it by giving away offers, whether it's a
front seat to your product, or an eBook that
can help them. The possibilities are endless
here.

7. Step 6: Social Media Pre-Product
Launch
Before your product launches, it is important
for you to be talking and engaging with your
followers. Keep them up to date on
everything that happens. Be honest. And
most importantly, don't be boring and
monotone. Speak up, act human, and keep
the conversations going. Make them
excited... They should be.

8. Step 7: More, More, More Videos
Give your audience a hands on experience
of your product by filming yourself using it.
Show them secret tricks and benefits that
they'll get to using this product. Build desire
in your audience. Utilizing Youtube and
syndicating it across your social media can
have a great effect on the amount of
prospects who will turn into paying
customers.

9. Step 8: Your Social Proof:
Testimonials
Remember those early product adopters you
created a list for? Well, now it's time to repay
the favor. Contact them directly, and offer to
send them your product, for free. All you ask
for in exchange is their true and honest
opinion on your product. This will create
social proof for your product, and will build
instant trust with prospects... Before the
product ever gets released.

10. Step 9: Turn Your Sales Page On!
Have you build your sales page yet? Your
product is about to launch in a week... How
will you take orders? Get professional
copywriters to build up your sales page for
you, they'll be able to tell you what type of
conversion offer you'll need for your type of
product. This single page is going to be
responsible for the sales that come through,
so focus your attention on getting this done,
sooner than later.

11. Step 10: Content and Social
Media During Launch
As your launch starts to happen, it's time for
you to really kick it in high gear. Go above
and beyond what a regular company will do.
Did someone order from you and you're
connected with them on Twitter? Why not
send out a tweet and let them know the
order has been sent? Create amazing
customer interaction. Also, right now is an
important time to be split testing your sales
page offer.

12. Step 11: Post Launch: Build
Phenomenal Value
It's not over yet... Now that the product has
been launched, and is in the hands of
buyers... Utilize your email and social media
to provide them with more direct benefits
which they didn't know your product could
do. No direct benefits? Send them tips,
tricks and helpful videos on your industry.
Keep providing value.

13. Step 12: Success! What Next?
Now that your product has launched, you've
gotten great feedback, and your customers
are happy... You can utilize that email list,
and the same tactics to create your next
product. The second time will be easier, as
you already have experience, authority, and
an established customer base. Don't
disregard your previous lists for your next
endeavors.

14. You're a product launch wizard.
Utilizing these techniques will get you further
ahead than 99% of companies out there
performing their first launch. You've given
your customers value, this is the most
important thing to remember. Of course, it's
not easy to create all of this content while
you're in the midst of launching your
product. Sometimes you need outside help.

15. Devore
a hybrid copywriting agency
We specialize in creating high quality
content with copywriters who already
have direct experience in your field. This
saves time and money by cutting down
learning costs.
Visit us at devoreagency.com
Thanks for sliding with us!