Knowledge can provide competitive advantage and is a key economic resource. Knowledge is defined as awareness gained through experience, the ideas and understandings an entity uses to achieve goals, and the sum of what is known. There are different types of knowledge such as declarative versus procedural and explicit versus tacit knowledge held by individuals and groups. Knowledge management aims to share, maintain, and institutionalize intellectual capabilities within an organization to maximize returns from knowledge resources through a well-planned methodology. Successful knowledge management programs have provided returns of over 668% and average returns of 12:1 according to various case studies.

1. Knowledge
By : Zeeshan Burhan
(1304-BBA019)

2. Knowledge ?
• “Knowledge has become the key economic resource and the
dominant–and perhaps even the only–source of competitive
advantage.”
• Peter Drucker

3. What is your Definition of knowledge ?
•

5. Knowledge ?
• awareness or familiarity gained by experience of a fact or
situation.
• the ideas or understandings which an entity possesses that
are used to take effective action to achieve the entity's goal(s).
• the sum of what is known.

6. To Me…
• Knowledge to me is something that everyone possess but only
few knows the worth

7. Types ?
Knowledge
Psychology
• Declarative knowledge (what)
• Procedural Knowledge (How)
Articulability
• Explicit
• Tacit
Knowledge
Holder
• Individual
• Collective

8. Knowledge Management ?
• “KM is the art of creating value from intangible assets.”
• –Karl-Eric Sveiby (“value” being both financial and non-
financial)

9. KM?
• insures intellectual capabilities are shared, maintained and
institutionalized
• doing what is needed to get the most out of knowledge
resources.

10. Simply well defined
“Knowledge is a company asset, hidden, until the knowledge
worker releases it. The key to generating the best returns from
your KM Program is to implement a well-planned methodology
and ensure that your organization facilitates this release of
information.”
-Mike Bagshaw, Development Director at Trans4mation
Training Ltd,

11. Success Stories
• Hoffmann-Roche, the Swiss pharmaceutical firm, has
estimated that it saves over $1 million per day due to its KM
activities
• Energy firm Schlumberger Ltd. reported an estimated 668%
ROI on a $72 million investment in KM over a period of six
years

12. • Teltech Communications, a firm that specializes in aiding
companies to implement knowledge management programs,
reports that its clients enjoy an average ROI of 12:1 for their
efforts.
• Many more.

13. That’s all from here
• Would love to answer the query ?
• Thank you