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Chapter 12
   What is the purpose of Informative Speaking?
Explain or describe
• Facts
• Truths
• Principles

In a way that
• Stimulates interest
• Facilitates understanding
• Increases remembering
   Interest
   Understanding
   Remembering

   How can we accomplish this?
Intellectually Stimulating
Intellectually Stimulating

  Relevant
Intellectually Stimulating

  Relevant

   Creative
Intellectually Stimulating

  Relevant

   Creative

  Memorable
Intellectually Stimulating

  Relevant

   Creative

  Memorable

Diverse Learning Styles
Description
Description   Definition
Comparison
Description   Definition
                           and Contrast
Comparison
Description    Definition
                            and Contrast



        Narration
Comparison
Description      Definition
                               and Contrast



         Narration     Demonstration
   Process
   Expository
•Researched knowledge about complex
 topic


•Draws from variety of source material



•Uses “oral footnotes”
Political, Economic, Social, Religious, or Ethical Issue

Historical Event

Theory, principle, or law

Creative work

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