AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
Ron wilkins
1. Catering for the modern day
knowledge worker:
Skills and capabilities that facilitate
collaborative knowledge work
KM Australia 2011 Asia Pacific Congress
Rob Wilkins
3. But never ignore the trends....
• Knowledge workers have to deal with an incredible volume of
information each day, from multiple disparate sources.
• Being better informed is helpful, but creates a set of challenges too.
• The real challenge isn't overload per se, but the difficulty of extracting
relevant knowledge from the information deluge.
• Information needs to be "managed and made productive" (great phrase)
• Making better use of valuable information will result in better business
value being delivered.
• When you can offer work anywhere in the country, it attracts incredibly
well qualified people. Any organization that does this has an advantage
over those that do not.
• Distributed work enables a nation’s talent and expertise to be tapped as
never before. Once people’s expertise and talent can be better matched
to where it has value, there are enormous benefits.
• It builds national competitiveness and social well-being to a massive
degree.
4. Decide for yourself.
For me it is about networked learning.
“Instead of the individual having to
evaluate and process every bit of
information, she/he creates a personal
network of trusted nodes: people and
content, enhanced by technology. The
act of knowledge is offloaded onto the
network itself.”
George Siemens, Knowing Knowledge
5. Decide for yourself.
For me it is about networked learning.
Distributed work enables a nation’s talent and expertise to be tapped as
never before. Once people’s expertise and talent can be better matched
to where it has value, there are enormous benefits. It can build national
competitiveness and social well-being to a massive degree.
Australia’s multicultural nature is one of its greatest strengths. In a
connected world this enables us to bring together our talents, and link to
global expertise and clients.
6. The key is trust...
“Instead of the individual having to evaluate and process every bit of
information, she/he creates a personal network of trusted
nodes: people and content, enhanced by technology. The act of
knowledge is offloaded onto the network itself.”
7. The key is trust...
“The tension between connection and collaboration (and how to balance
it) (and the role of content) is one of the most important issues in
supporting networks in Enterprise 2.0 organizations
8. We are moving into a reputation
economy....
The reputation economy is an environment where brands are built based
on how they are perceived online and the promise they deliver offline.
unless you can be as
flexible as your
environment then
you are subject to
the environment
10. The key... is to understand the
modern day knowledge worker in
their terms LinkedIn
Twitter
Facebook Foursquare
11. Don’t call it learning....
The accelerating rate of change in business forces everyone in every
organization to make a choice: learn while you work or become obsolete.
Nonetheless, never use the word "learning" with a senior executive.
Today’s knowledge work environment screams out for a never-ending
process of applying learning while working, not apart from it, predicated on:
•learning what you need to know, when you need to know it
•reinforcing the lesson by applying that knowledge immediately
•knowing where to find relevant information in lieu of memorizing it
•learning from your peers and on your own rather than from instructors
following a set curriculum.
12. Work is now learning and learning is
now work.....
16. Your new curriculum delivered by
your learners....
• search and 'find' skills for finding the right information when it's needed
• critical thinking skills to extract meaning and significance
• creative thinking skills to generate new ideas
• analytical skills for solving problems and making decisions
• networking skills to identify and build relationships with others who are
potential sources of knowledge and expertise, within and outside the
organization
• people skills to build trust and productive relationships that are
mutually beneficial for information sharing
• reason and argument to extract meaning and significance
• the ability to validate data and the underlying assumptions on which
information and knowledge is based.
17. Finally....
What will be important moving forward?
Networks: An understanding of how networks work, how to build and
care for our personal networks and the ability to bring the resources and
knowledge of networks to bear in our daily work.
Sharing: Comfortably, instinctively sharing our knowledge, efforts,
thoughts and needs with our networks.
Focus and flow: Using our attention in different ways at the right times
and designing workflows which take and put back into our online
networks at the right moments.
