1. The colours on the digipak have been kept simple and
sophisticated in order to reflect the serious message and album The artist is the main feature of the album front
title ‘I speak because I can’. The target audience of young adults cover, shown in neutral colours, black and white.
and teenage festival goers are reflected through this because they Although her dress is quite animated it is
are young, creative and are using new art forms and media to combined with abstract art on other panels such
express themselves and change the world around them. Many as the back. This reflects the music inside which
Digipak’s within the folk and rock genre keep to a few colours is about loss, past love and family, which would
rather than a pop art, rainbow style of some mainstream artists. relate to this genre of music, in the sense that its
about the world and the environment in which
we live.
Although the artist is the main
feature on the front cover, the
fact that she is in the third
sector of the panel in a medium
close up shows that she is more
about the music rather than
selling her, she is there to
establish herself. This is
common of the folk genre as the
music is more important than
the celebrity icon side of the
music industry, unlike
mainstream pop. Also the fact
that she is looking out of the
shot further shows that she
about the music than selling the
artist because she is not
engaging with the audience
through eye contact.
The use of abstract art could signify the Her costume is very much reflective of
artist and her personality as a creative, current trends and is similar to what her
original and independent thinker. Art is a target audience would wear. It’s a simple
common feature across her album covers bohemian inspired look in terms of haircut
including ‘Alas cannot swim’. It also and a tank top. However her outfit has
reflects and connects with her audience been kept quite simple in keeping with the
who follow the folk genre of music, young rest of her digipak and again to not focus
adults and teenage festival - goers. solely on her but her music.
