This document outlines a marketing campaign for a new musical artist named Emma. It describes her persona as countryside/folk and ethereal. Her style is simple, pretty colors and patterns like lace and floral dresses. Her primary audience is late teen and young adult females who engage with media like Facebook and music magazines. A secondary audience is females in their 30s-40s of diverse ethnicities. Publicity strategies include performing lots of live gigs at bars and clubs in London to build her profile.

1. Emma’s ImaginationMarketing Campaign

2. New Star Persona: USP Countryside/ folk and ethereal, simple and laidback, lazy Sunday afternoons. Fairy Lights: Feminie, dream like atmosphere, hopeful dreaming Style: Simple light make up, pretty and feminine colours and patterns e.g lace and floral dresses. Varies from loose floating dresses for dreamy effect or tight fitting for sex appeal.Ethereal and natural surroundings- Similar to Florence and the Machine.

3. Primary AudienceLate female teens (17-19) and females early to late twenties (20-29). They consume media such as Facebook, Myspace, Youtube and listen to radio stations such as Radio 1 and Xfm. They would also read music magazines such as NME and watch more independent music acts live (i.e in bars).Listen to similar artist such as Ellie Goulding, Laura Marling and Emmy the Great.The ethnicity of this target audience would primarily be white.

4. Secondary AudienceFemales in early 30’s to early 40’s. (30-40)Different ethnic backgrounds (i.e black, asain etc)They would be an active audience and seek new indie folk music via gigs and bars, as well as the primary audience.

5. PublicityIn order to raise her profile she could do lots of gigs (at bars and clubs such as Camden’s KoKo) and go on tour after ‘Must be the music’ show has finished. Eg playing at Shepherd’s Bush Empire is well known to play for upcoming and well known. Playing gigs in London can also appeal to the secondary audience as it is multicultural city.advertise through synergy with products such as spot creams by using their soundtrack in the background ( appealing to late teen market such as Freederm) and the latest phones ( such as Blackberrysagain appealing to teen and 20’s market)