The magazine represents several social groups within the country music genre. It features young artists in their teens and early twenties to celebrate the changing face of country music and interest its target audience aged 25-35. Both females and males are represented, with a focus on females to allow the target audience to relate to and admire the artists. Females are portrayed as natural and glamorous to appeal to the audience. The working class is also represented by keeping the price low at £2.20 to be accessible. The magazine focuses on the popular new country subculture but also incorporates elements of traditional country and alternative country to reflect the evolving sounds within the genre.