U2 uses consistent colors, imagery, and positioning of band members on their album covers to establish their brand and create connections with audiences. Their logo and use of red and black links their album covers and marketing materials. Later albums still feature the band together, but in less prominent positioning as they became more established. Foo Fighters also use consistent colors, imagery of the band, and their logo across their album covers and videos to create a strong, cohesive image.

1. the Rock Genre of Music

2. U2’s album covers have a strong link as they all use the colours red and black. This also links in with the magazine advert. The band are marketed as, and come across as quite serious about their music they don’t fit the cliché group. The band name is their logo. Two characters form a square and give the sense of strength, this is who we are and this is what we are about. It also creates a strong connection for the audience as wherever they see these two characters they will instantly remember the band.

3. U2’s first few album cover features the band as they take up the majority of the front cover (MCU) in order to establish the group. The use of showing the band members in a line has been continually used in a few of their albums like this one which uses a medium shot. This continuity helps in defining them and helping audiences make a connection. As the band have grown and become more well known there isn’t a need to stand in a line on their album covers. As you can see on the album ‘The Joshua Tree’. However they have still kept some consistency despite being to the left side of the album cover. Red is a common theme on their album covers, just like the Red hot chili peppers. It symbolizes anger which could be linked to the album title ‘All because if you’.

4. The Foo Fighters are similar to the red hot chili peppers in the sense that they are marketed as artistic and independent. From their album art work to adverts they have used the same imagery of the band which bonds all mediums together and creates a strong image. They have also used their logo which features on the internal digipak booklet as well as in their music videos.

5. Although their album covers all look quite different they are all connected by the colours red and blue. This relates to their rebellious nature/character – they do not conform to society and are independent thinkers. Shapes have been used as a key feature to link albums/artwork together such ad the diamond shape in the title of ‘Under the Covers’ and to frame the band in ‘The best of’ album. The astrix symbol is another shape that has been used across a few mediums/covers.