Unit 15 - Print Based Advertising

–
Level 3 Cambridge Introductory Diploma in Media
Unit 15:
Print Based Advertising
St. Andrew’s Catholic School –
Stam Kostas 3068
Unit 15 Overview

Aims and Objectives
The aim of the Wireless Poster is to include a variety of bright colors that reflect the main sponsor
and organizer of the Festival, which is Capital Radio. The colors reflect the the kind of vibe that it will
bring about through it being a festival during the month of July in the UK which is considered to be
the start of summer for the Brits. The poster shows all of the different acts in the same color, but the
main acts have a dedicated color each, as they all perform at the end of each day and close off the
night with a show of about an hour to an hour and a half. Each day has been given a different color,
with the main act highlighted in this color too. This way people know who the main act will be as this
has been done on previous posters too from Wireless.
The diversity of colors in the poster further reflects the diversity that can be found within the festival,
and this is a diversity of people, groups and acts, along with entertainment on site. There are various
cultures there within the people and so there are a variety of foods and drinks that are available to
buy throughout the day. It is also to show the variety of ages between the people who attend
Wireless, as they can be between the ages of 15-16 and 20-25, as these are the most relevant ages
targeted for the artists and music that would be present at the festival, along with the atmosphere
and vibe in which the festival brings about each day.

Target Audience
Hartley’s Theory:
Age: Wireless have focused this poster on an age group between the years of 16-25, generally due to the
acts that would be making an appearance at the festival each day but also because of the atmosphere that
the festival is known for. The colours used in the poster would almost be implied to this age group too as
they are bright and vibrant, which reflects the age groups that would be attending the festival, and so
generating such a good atmosphere at the event, as they are all young and vibrant, so have a lot of energy
to give back to all of the acts and create an amazing show for the artists and also themselves.
Gender: As a poster it isn’t specified to either gender as the festival has artists performing that would
involve and relate to both males and females. For example there are a mix of Males and Females who
would have Bryson Tiller, Chance the Rapper and The Weeknd as some of their favourite artists, therefore
leaving it open to both males and females. The poster as a whole however appeals to both males and
females due to the colours that have been used.
Class: As a poster and festival as a whole, Wireless Festival would be generally focused on middle-working
class and young adults as most don’t yet work. This further connotes a reason as to why they have focused
on these two classes, between these age groups they are into the ‘trends’ of the world, and Hip-Hop/ RnB
styled music and artists which can be seen performing at Wireless. This age group and class of people
would be mostly attracted to this festival due to the kind of music that all of the artists deliver but also the
little things that the artists nowadays bring about. For example, Travis Scott is a big, what we would call,
‘Hype Beast’, as he wears some of the most expensive brands which can also be very rare at times, for
example Supreme, Off-White, V-Lone and so on. This would attract these age groups as they would want
to wear these clothes in order to relate to Travis himself.

Target Audience
Katz’ Uses & Gratifications Theory:
Personal Identification: Generally the person going to Wireless will be going for a reason, the reason being
that they love the kind of music it provides for the 3 days which it is on, and also the artists that will be
performing each year. Generally Wireless focuses on Hip-Hop and RnB style music along with some Pop
music, hence attracting people who love these genres and want to see and hear them.
Personal Relationship: The people who attend Wireless would be going to obviously have fun and enjoy
listening to their favourite artists but also because they may feel a personal relationship with the artist
which they love and would be seeing perform. For example, some people would have attended Wireless
2017 just to see an artist like Nas, for the simple fact that they can relate to what he went through when
he was growing up in the roughest areas of the Bronx but also because of certain things that he went
through throughout his life, therefore relating to him and wanting to see him even more, and so attending
the festival for that one day or all 3.
Inform & Educate: The person going to Wireless would be learning more about each of their favourite
artists from their live shows and how they perform but also how they interact with their fans. For example
at Wireless 2017, there was a guy pulled out of the crowd by security and nearly got chucked out of the
festival, but Travis Scott then stopped the security as he believed that if one of his fans went, they all went,
and as everyone else stayed he stayed, because he said that “No Travis Scott fan gets thrown out by
security”.
Diversion: People would get lost in the moment of their favourite artist performing therefore lose track of
where they are, what they are doing and what is happening around them, place themselves in a
completely different zone and just fully engage with the music and the artist in order to have a really good
time.

Target Audience
Audience Theory:
Socio-economic Needs: Wireless in general would be for an audience within the Middle Class (B) and
the Lower Working Class (C1). This would be due to the acts and artists that would be performing at
the festival, but also the divide between the crowds on the 2 different stages which also divides the
acts, the main stage has all of the bigger named acts and more mainstream, then the Pepsi Max stage
has the smaller and more Grime/ UK style music artists. Generally its relevant to an age group of
people who have just left University, are still in University, or have just left school. It would then
gradually build up in age relevance as it would depend on the person and their taste in music, also if
they are actually interested in Hip-Hop and Rap music.
Maslow’s Hierarchy of Needs:
Social Climbers: The person attending the festival would be driven by what they saw at the festival as
it very much would revolve around their taste in music and what they are hoping to see at the
festival. This would improve their status in society as it would mean that they feel ‘special’ or
‘important’ when they attend the festival and see all of the artists they want to see, also by singing
along to all their favourite songs from these artists along with the rest of the crowd. By doing this it
would allow them to say to their peers that they have in fact attended this festival, and have seen
these artists, which would in turn relate them to a B or C1 class person, therefore making them a
higher class person by just attending this festival and going to see their favourite artists with all their
best friends.

Representation
Representation: is the ways in which the media portrays particular groups, communities, experiences,
ideas, or topics from a particular ideological or value perspective.
Age: Wireless have focused this poster on an age group between the years of 16-25, generally due to the
acts that would be making an appearance at the festival each day but also because of the atmosphere that
the festival is known for. The colours used in the poster would almost be implied to this age group too as
they are bright and vibrant, which reflects the age groups that would be attending the festival, and so
generating such a good atmosphere at the event, as they are all young and vibrant, so have a lot of energy
to give back to all of the acts and create an amazing show for the artists and also themselves.
Gender: As a poster it isn’t specified to either gender as the festival has artists performing that would
involve and relate to both males and females. For example there are a mix of Males and Females who
leaving it open to both males and females. The poster as a whole however appeals to both males and
Class: As a poster and festival as a whole, Wireless Festival would be generally focused on middle-working
class and young adults as most don’t yet work. This further connotes a reason as to why they have focused
on these two classes, between these age groups they are into the ‘trends’ of the world, and Hip-Hop/ RnB
styled music and artists which can be seen performing at Wireless. This age group and class of people
would be mostly attracted to this festival due to the kind of music that all of the artists deliver but also the
little things that the artists nowadays bring about. For example, Travis Scott is a big, what we would call,
‘Hype Beast’, as he wears some of the most expensive brands which can also be very rare at times, for
example Supreme, Off-White, V-Lone and so on. This would attract these age groups as they would want
to wear these clothes in order to relate to Travis himself.

Representation Continued
Issues with Representation: There can be a few issues with representation in a way that people
could take the meaning of the representation itself or in this case, what a poster could be
representing, and then have an issue with it, or simply react badly. This in turn would make them
less motivated or keen to attend this festival and so not want to see all of their favourite artists
due to such issues. For example they make the Headliners of each day stand out as they are the
main act at the end of each day, but they then make the font and colour for smaller artists get
gradually smaller, therefore representing them in a way that it would make them seem as less
important acts, yet to some attendees these acts could be some of their favourite artists. This
would then make the attendee disagree with the way in which these artists have been
represented, and so complain or simply not go, which in turn would affect the sales of tickets for
this festival.
People might even lash out at Wireless Festival because of the way in which their favourite artist
has been represented, therefore cause them to result to the use of violence within the festival
itself, which in turn could lead to a racial turn of some sort splitting up people from different
backgrounds/ ethnicities and creating fights between the different groups. For example, there
was a huge water bottle fight during Wireless 2017 on the Saturday show, which led to some
people hiding in front of the security barriers, the Security teams leaving the area for their own
safety and also some people walked out bleeding due to bottles hitting them in the head. People
may just do this for attention in order to create the typical Male Gaze (Laura Mulvey) as they
would want to show off, whilst the same thing could happen and create the typical Female Gaze
(Diana Saco) too, therefore creating a mutual attraction between both genders.
Insert Screenshots
from Phone of Water
Bottle Fight.

Campaign Message
The Unique Selling Points of Wireless Festival would be the Acts performing at the festival each day.
Each day there will be different kinds of people attending the festival due to the different artists that
would be performing each day. However as a whole the main message from the festival would be
just to join in with the variety of things going on and the different types of people and music that
would be there, and just have fun. They almost make it an event in which people spend all day at,
and get away from reality as they don’t have to worry about anything else, they are stress free and
they are simply enjoying themselves by drinking, eating and mainly listening to loud and exhilarating
music from some of their favorite artists. The mix of different bright and vibrant colors would also
imply a Unique Selling Point as they represent the vibe of the festival throughout those 3 days, and
from experience, the festival really is bright and vibrant and doesn’t fail to entertain for everyone
that attends.

Print Based Advertisement
One of the main advertisements for Wireless Festival was through Capital FM, who
are their main Sponsor, Capital would promote the Festival and give away tickets
to people who called in and answered questions about specific topics/ or certain
music, for example they could have been asked a question about one of the Main
acts from the Festival and if they got it right, then they would win a certain
amount of tickets to gain entry into the Festival.
Further we saw many adverts and promotions for Wireless through the use of
Social Media, YouTube, Facebook, Snapchat, Twitter, Instagram, and so on. We
would see promotions of the Festival through artists that would be performing.
We would see them posting reminders about the festival on their Social Media
profiles by saying things like ‘#WirelessFest on Saturday, See you guys there!!’. This
would then promote the Festival through people seeing this post and knowing
that this artist would be performing, therefore wanting to get tickets for the
festival in order to see their favorite artist.
Capital also post on their website about Wireless, and so giving them more
promotion, which in turn increases brand awareness for the Festival. This would
then interest people who listen to capital radio through their website, to go to the
festival even more, as it is likely that Capital would be playing music from the
artists performing, nearer the time of the event, therefore promoting more and
creating much more enthusiasm about the event as a whole.

Legal and Ethical
The IPSO (Independent Press Standards Organization), has a set of rules called the Editor’s Code of
Practice, in which the editor of a form of media, has to follow a specific set of rules set by this
Organization. The code itself is written by the Editors’ Code Committee and further enforced by the
IPSO. The latest version of the Editors’ Code of Practice came into effect on 1 January 2016. the code
is there to set the highest professional standards in the publishing industry and ensure that no
information is misinterpreted or misleading, but further that no privacy is breached of other people.
They focus specifically on the categories of, Accuracy, Privacy, Harassment, Intrusion into grief or
shock, Reporting Suicide, Children, Children in sex cases, Hospitals, Reporting of crime, Clandestine
devices and subterfuge, Victims of sexual assault, Discrimination, Financial journalism, Confidential
sources, Witness payments in criminal trials and Payment to criminals. They are all of the categories
that are included in the Editor’s Code of Practice, which include a specific set of rules that the editor
must follow, under each category. By having these rules they are ensuring that no information or facts
are misinterpreted about a person, further that no rights are abused and that respect is shown to
people by following their privacy rules, if for example they ask for some information to not be ‘leaked’
or released to the public.
Initially it was the PCC (Press Complaints Commission) that dealt with these rules and set specific
standards that editors would have to follow, and now this has been taken over by the IPSO.
https://www.ipso.co.uk/editors-code-of-

Regulatory Bodies/ ASA/ OFCOM
ASA:
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all
media. They apply all of the Advertising Codes, which are written by the Committees of Advertising
Practice (CAP). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is
responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that
is transparent, proportionate, targeted, evidence-based, consistent and can practically be used by any big
named company that is looking to advertise something for any reason. They must then go through the ASA
and CAP in order to gain access and be allowed to publish and create this advert and be able to promote
products or any other things.
OFCOM: OFCOM is the communications regulator in the UK. They regulate the TV, Radio and Video-On-
Demand sectors, fixed-line telecoms, Mobiles and Postal Services, plus the Airwaves over which Wireless
devices operate. They make sure that the people in the UK get the best from their Communication Services
and that they are protected from scams and sharp practices, however they do this whilst ensuring that the
competition can still compete against these companies and still thrive in order to make a profit. This in
turn provides a fair battleground between companies for customers and their business, as it’s the
customers that bring in the profits for these companies. Most importantly, OFCOM operates under a
number of Acts of Parliament, including in particular the Communications Act of 2003. OFCOM must act
within the powers and duties set by this Act and by the Parliament in legislation.
https://www.asa.org.uk/about-asa-and-
cap/about-regulation/about-the-asa-and-cap.html

Method
Wireless starts to advertise tickets and the festival in general
around about January/ February time. This is more of a tactical
approach to sales due to the way in which people work around
these months. Christmas has just passed, so people tend to get a
fair amount of money from relatives and other people as gifts, as
nowadays most people don’t know what gifts to get each other,
and so result to the giving of cash. Another reason to this being
an ideal time to start advertising and releasing tickets is that
people are now looking forward to summer seeing as though
Christmas has just passed, so they are looking for plans to make
for the summer holidays in order to relax and get away from
school and jobs. Throughout this time, people would also start
persuading their friends to buy tickets as it is more of a normality
to go to festivals such as Wireless, Reading Leeds etc. with a
group of close friends. This then makes the time more enjoyable
and so the festival allows people to buy more than just 2 or 3
tickets per person. This would in turn persuade more people to
go as they will be with their friends, and so not feel so
intimidated by the large, cramped crowds, and so end up having a
better time, whilst not hesitating and contemplating if they
should or shouldn’t buy tickets for the festival which they and
their friends wish to attend.
Source:
https://www.wirelessfestival.co.uk/infor
mation/event-info

Audio Visual Advertisements Audio Visual:
https://www.youtube.com/watch?v=0Q7Q0z-
FS7o

Aims and Objectives of the Audio Visual
The aim of the Audio Visual Advertisement is to get people to watch it and further attract them to
come to the festival in order to see the acts that would be performing. Just like the Poster for the
Festival, the Audio Visual brings about and uses a variety of bright colors that reflect the main
sponsor and organizer of the Festival, which is Capital Radio. The colors reflect the kind of vibe that it
will bring about through it being a festival during the month of July in the UK which is considered to
be the start of summer for the Brits.
The diversity of colors in the Audio Visual further reflects the diversity that can be found within the
festival, and this is a diversity of people, groups and acts, along with entertainment on site. There are
various cultures there within the people and so there are a variety of foods and drinks that are
available to buy throughout the day. It is also to show the variety of ages between the people who
attend Wireless, as they can be between the ages of 15-16 and 20-25, as these are the most relevant
ages targeted for the artists and music that would be present at the festival, along with the
atmosphere and vibe in which the festival brings about each day.

Target Audience
Hartley’s Theory:
Age: Wireless have focused this Audio Visual on an age group between the years of 16-25, generally due to
the acts that would be making an appearance at the festival each day but also because of the atmosphere
that the festival is known for. The colours used in the Audio Visual would almost be implied to this age
group too as they are bright and vibrant, which reflects the age groups that would be attending the
festival, and so generating such a good atmosphere at the event, as they are all young and vibrant, so have
a lot of energy to give back to all of the acts and create an amazing show for the artists and also
themselves.
Gender: As an Audio Visual it isn’t specified to either gender as the festival has artists performing that
would involve and relate to both males and females. For example there are a mix of Males and Females
who would have Bryson Tiller, Chance the Rapper and The Weeknd as some of their favourite artists,
therefore leaving it open to both males and females. The Audio Visual as a whole however appeals to both
males and females due to the colours that have been used.
Class: As an Audio Visual and the festival as a whole, Wireless Festival would be generally focused on
middle-working class and young adults as most don’t yet work. This further connotes a reason as to why
they have focused on these two classes, between these age groups they are into the ‘trends’ of the world,
and Hip-Hop/ RnB styled music and artists which can be seen performing at Wireless. This age group and
class of people would be mostly attracted to this festival due to the kind of music that all of the artists
deliver but also the little things that the artists nowadays bring about. For example, Travis Scott is a big,
what we would call, ‘Hype Beast’, as he wears some of the most expensive brands which can also be very
rare at times, for example Supreme, Off-White, V-Lone and so on. This would attract these age groups as
they would want to wear these clothes in order to relate to Travis himself.

Target Audience
Audience Theory:
Socio-economic Needs: Wireless in general would be for an audience within the Middle Class (B) and the
Lower Working Class (C1). This would be due to the acts and artists that would be performing at the
festival, but also the divide between the crowds on the 2 different stages which also divides the acts, the
main stage has all of the bigger named acts and more mainstream, then the Pepsi Max stage has the
smaller and more Grime/ UK style music artists. Generally its relevant to an age group of people who have
just left University, are still in University, or have just left school. It would then gradually build up in age
relevance as it would depend on the person and their taste in music, also if they are actually interested in
Hip-Hop and Rap music.
Maslow’s Hierarchy of Needs:
Social Climbers: The person attending the festival would be driven by what they saw at the festival as it
very much would revolve around their taste in music and what they are hoping to see at the festival. This
would improve their status in society as it would mean that they feel ‘special’ or ‘important’ when they
attend the festival and see all of the artists they want to see, also by singing along to all their favourite
songs from these artists along with the rest of the crowd. By doing this it would allow them to say to their
peers that they have in fact attended this festival, and have seen these artists, which would in turn relate
them to a B or C1 class person, therefore making them a higher class person by just attending this festival
and going to see their favourite artists with all their best friends.

Representation
Representation: is the ways in which the media portrays particular groups, communities, experiences, ideas,
or topics from a particular ideological or value perspective.
Age: Wireless have focused this Audio Visual on an age group between the years of 16-25, generally due to
the acts that would be making an appearance at the festival each day but also because of the atmosphere
that the festival is known for. The colours used in the Audio Visual would almost be implied to this age
group too as they are bright and vibrant, which reflects the age groups that would be attending the festival,
and so generating such a good atmosphere at the event, as they are all young and vibrant, so have a lot of
energy to give back to all of the acts and create an amazing show for the artists and also themselves.
Gender: As an Audio Visual it isn’t specified to either gender as the festival has artists performing that
would involve and relate to both males and females. For example there are a mix of Males and Females who
leaving it open to both males and females. The Audio Visual as a whole however appeals to both males and
Class: As an Audio Visual and the festival as a whole, Wireless Festival would be generally focused on
middle-working class and young adults as most don’t yet work. This further connotes a reason as to why
they have focused on these two classes, between these age groups they are into the ‘trends’ of the world,
and Hip-Hop/ RnB styled music and artists which can be seen performing at Wireless. This age group and
class of people would be mostly attracted to this festival due to the kind of music that all of the artists
deliver but also the little things that the artists nowadays bring about. For example, Travis Scott is a big,
what we would call, ‘Hype Beast’, as he wears some of the most expensive brands which can also be very
rare at times, for example Supreme, Off-White, V-Lone and so on. This would attract these age groups as
they would want to wear these clothes in order to relate to Travis himself.

Representation Continued
Issues with Representation: There can be a few issues with representation in a way that people
could take the meaning of the representation itself or in this case, what the Audio Visual Advert
could be representing, and then have an issue with it, or simply react badly. This in turn would
make them less motivated or keen to attend this festival and so not want to see all of their
favourite artists due to such issues. For example they make the Headliners of each day stand out
as they are the main act at the end of each day, and this includes generally all of the ‘Bigger’
acts, and this wouldn’t make everyone attending happy, as the audio visual doesn’t really look at
the acts on the Pepsi Max stage at all, or even all of the artists that would be performing on the
Main Stage, therefore making some people feel left out or disheartened as their favourite artist,
even if they are small, isn’t included within the Audio Visual of this advert, and so creating
controversy.
People might even lash out at Wireless Festival because of the way in which their favourite artist
has been represented, therefore cause them to result to the use of violence within the festival
itself, which in turn could lead to a racial turn of some sort splitting up people from different
backgrounds/ ethnicities and creating fights between the different groups. For example, there
was a huge water bottle fight during Wireless 2017 on the Saturday show, which led to some
people hiding in front of the security barriers, the Security teams leaving the area for their own
safety and also some people walked out bleeding due to bottles hitting them in the head. People
may just do this for attention in order to create the typical Male Gaze (Laura Mulvey) as they
would want to show off, whilst the same thing could happen and create the typical Female Gaze
(Diana Saco) too, therefore creating a mutual attraction between both genders.

Campaign Message:
The Unique Selling Points of Wireless Festival would be the Acts performing at the festival each day and
the music that would be performed by them, some of which is shown within the Audio Visual
Advertisement, and generally these songs tend to be the biggest hits or most popular songs from these
artists. Each day there will be different kinds of people attending the festival due to the different artists
that would be performing each day. However as a whole the main message from the festival would be just
to join in with the variety of things going on and the different types of people and music that would be
there, and just have fun. They almost make it an event in which people spend all day at, and get away from
reality as they don’t have to worry about anything else, they are stress free and they are simply enjoying
themselves by drinking, eating and mainly listening to loud and exhilarating music from some of their
favorite artists. The mix of different bright and vibrant colors would also imply a Unique Selling Point as
they represent the vibe of the festival throughout those 3 days, and from experience, the festival really is
bright and vibrant and doesn’t fail to entertain for everyone that attends.

Print Based Advertisement
One of the main advertisements for Wireless Festival was through Capital FM, who
are their main Sponsor, Capital would promote the Festival and give away tickets to
people who called in and answered questions about specific topics/ or certain
music, for example they could have been asked a question about one of the Main
acts from the Festival and if they got it right, then they would win a certain
amount of tickets to gain entry into the Festival.
Further we saw many adverts and promotions for Wireless through the use of
Social Media, YouTube, Facebook, Snapchat, Twitter, Instagram, and so on. We
would see promotions of the Festival through artists that would be performing. We
would see them posting reminders about the festival on their Social Media profiles
by saying things like ‘#WirelessFest on Saturday, See you guys there!!’. This would
then promote the Festival through people seeing this post and knowing that this
artist would be performing, therefore wanting to get tickets for the festival in order
to see their favorite artist.
Capital also post on their website about Wireless, and so giving them more
promotion, which in turn increases brand awareness for the Festival. This would
then interest people who listen to capital radio through their website, to go to the
festival even more, as it is likely that Capital would be playing music from the
artists performing, nearer the time of the event, therefore promoting more and
creating much more enthusiasm about the event as a whole.

Legal and Ethical
https://www.ipso.co.uk/editors-code-of-
practice/

Regulatory Bodies/ ASA/ OFCOM
ASA:
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising
across all media. They apply all of the Advertising Codes, which are written by the Committees
of Advertising Practice (CAP). The Committee of Advertising Practice (CAP) is the sister
organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP
are committed to regulating in a way that is transparent, proportionate, targeted, evidence-
based, consistent and can practically be used by any big named company that is looking to
advertise something for any reason. They must then go through the ASA and CAP in order to
gain access and be allowed to publish and create this advert and be able to promote products or
any other things. The ASA would be the ones responsible for ensuring that the Audio Visual
Advert(s) for Wireless Festival are legal and follow all of the Advertising Codes which have been
set by CAP and enforced by the ASA.
OFCOM: OFCOM is the communications regulator in the UK. They regulate the TV, Radio and
Video-On-Demand sectors, fixed-line telecoms, Mobiles and Postal Services, plus the Airwaves
over which Wireless devices operate. They make sure that the people in the UK get the best
from their Communication Services and that they are protected from scams and sharp practices,
however they do this whilst ensuring that the competition can still compete against these
companies and still thrive in order to make a profit. This in turn provides a fair battleground
between companies for customers and their business, as it’s the customers that bring in the
profits for these companies. Most importantly, OFCOM operates under a number of Acts of
Parliament, including in particular the Communications Act of 2003. OFCOM must act within the
powers and duties set by this Act and by the Parliament in legislation.
Source: https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-
cap.html
https://www.ofcom.org.uk/

Comparison
Similarities: We can see that all of the adverts used and created for Wireless are linked through the
color scheme that has been used, but further what is shown in each one. In the poster we can clearly
see the Main Headlining Acts for the festival as they all have a specific color that has been appointed
to them to highlight the font. We can also see this through the larger font size they have been given
as they are the main acts, so are more important than other acts. In the Audio Visual Advertisement
we see the same style being used, colors are the same and the way that the Main Headlining Acts
have been represented is very similar, as they are the main focus of the video, as well as some of the
smaller acts that would be found at Wireless.
Differences:
We can see that in the Audio Visual Advertisement they have placed in some of the Artists’ biggest
and most popular music videos in order to entice people more into buying tickets and coming to the
festival, but also seeing these main acts each day, so coming early each day, and spending the day
there enjoying all of the other acts too.
Conclusion:
In conclusion we can see that throughout the Print Based Advertisement and the Audio Visual
Advertisement, there are of course similarities as they are both made for and representing the same
Festival, but there are some differences too between the two advertisements, and they tend to
entice people more into coming to the festival, as one shows more than the other does, and one is
easier to see/view than the other is, so more content has been placed on this one, in relation to each
Headlining artist.

Print Based and Audio Visual Advertisement Linked
We can see that all of the adverts used and created for Wireless are linked through the color scheme
that has been used, but further what is shown in each one. In the poster we can clearly see the Main
Headlining Acts for the festival as they all have a specific color that has been appointed to them to
highlight the font. We can also see this through the larger font size they have been given as they are
the main acts, so are more important than other acts. In the Audio Visual Advertisement we see the
same style being used, colors are the same and the way that the Main Headlining Acts have been
represented is very similar, as they are the main focus of the video, as well as some of the smaller
acts that would be found at Wireless.

Poster/ Advertisement of Inspiration

Festival Ideas
Color Scheme
Due to the representations of the colors and the
deeper meanings behind them all, I would go with
darker and more vibrant colors, red, white and
black would be good examples of these color
themes as they connote deeper meanings and are
quite relevant themes in the Rap/ Hip-Hop genre.
Types Of Images
The poster could include images of the Headlining Acts,
or just graphics that would relate to the color scheme
and theme of the Festival. The graphics will be similar to
the Poster and Festival of Inspiration, as it will suit the
theme, but I will just be changing the colors used as a
whole, as I want them to link to the original NXT EP.
Masthead
313 The Festival (Area Code of Detroit): A lot of Up-And-Coming artists originate from
Detroit, which is where you would find ‘Raw’ talent form younger artists as they come
up from tougher neighborhoods, a good example would be Eminem as he was coming
up in the mid-to-late 90’s through rap battles and a tough life with his family and work
life. STRAPLINE: “Enjoy the new, Indulge in the Old”.
NXT FST: This is inspiration from the song
title ‘The Next Episode’ By Dr. Dre, Snoop
Dogg and Nate Dogg, from Dr. Dre’s album,
2001. This would go into further meaning of
the magazine looking into the ‘Next
Episode’ of the Industry or Rap Genre.
STAPLINE: “Enjoy music from this Era, Focus
on the NXT one later”.
Frequency
The poster would be published 4 different times. 1 each
month for 3 months releasing the headliners and acts for
each day, and on the 4th month, before the festival, the
final version of the poster will be released where all of
the acts will be shown for each day.
Brand Identity
Include the logo on the Poster along with the
slogan of the magazine. This would attract the
person attending the festival as it would allow them
to see just what the festival is about and what kind
of music it will have. Further include the website link
on the bottom of the poster in order to show
people where they can get tickets from, for the
Festival.
Target Audience
The magazine would be focusing on a
target audience of an age between 16-30
years old, due to the provided content and
the general themes within the magazine
itself. Typically because these would be the
‘Younger’ Adult ages where people still
party and are looking for a good time, so
will most likely be invited into buying this
magazine in order to fit in and know what
the newest music out, is.
It would further focus on Middle Class (B)
and the Lower Working Class (C1). This
would be due top the content that would
be in the magazine, and its relevance to the
audience.

Graphic Layouts
Name and Logo of the Festival, along with
some Artwork
All of the Text and Days displayed for each day and
artist for the Festival
All of the Text and Days displayed
for each day and artist for the
Festival
Name and
Logo of the
Festival,
along with
some
Artwork

Logo Designs
I have designed these different Logos for my Festival as I
feel that they experiment with the 3 different colors that
will be used within the Poster Itself. I feel like I want to go
with the ‘NXT FST’ designs that have the plain White
Background, with the Red or Black frames. As they look far
more professional and suited to a Festival such as NXT FST.
NXT FST
NX
T
FS
T
NXT FST
NXT FST
Background will be
an image of
summery/ festival
vibes. Will be
NXT FST
NXT FST
NXT FST

Photo-shoot Plan/ Images Needed
There will be no need for a photoshoot or any kind of images for this poster as it will follow the
Inspiration poster, which has no images apart from graphics on it. I could use some images from the
Festival, which I have taken myself when I attended during the 7th – 9th of July 2017, which is also the
poster I am looking at, hence the relevance and the Images would link to the festival. In order to get
the graphics done, I will be using shapes and tools on Photoshop, along with different Colors and
backgrounds, along with other techniques which will help me achieve the final product which I want
to see as my final Poster for NXT FST.

Print Advertisement of Inspiration Analysis
We can clearly see that the poster focuses on the 3 different
days of the Festival, and it highlights the Main Headliners on
each day. This is because they are seen as more ‘popular’ or
‘bigger’ than all of the other acts on each day, hence they
have been placed in a much bigger, bolder and more visible
font. This is a good selling point for Wireless as they would
show people who would headline each day, so they would
make sure people came for this act, and hopefully some of
the others too.
The intended target audience for this poster, and in general
this festival, would be people between the age of 16 and
25. This is due to the music that is displayed, the artists that
will be there and the genre of music that would be at this
Festival. We can see that this kind of music, in the genre of
Hip Hop/ Rap/ RnB, would definitely not appeal to someone
of the older generation between the age of 40-60 or even
older, but neither anyone of the age younger than 16, due
to the lyrics in the songs, but also the atmosphere of the
festival on each of the days, as there are drugs, alcoholic
drinks, and people get very close together and ‘packed’ up
as there are so many people cramming in to one space.
From this poster I would ‘Repeat’ (Steve Neal 1980) the style of the graphics, the
layout and the bolder, brighter colours that can be seen, along with the way in
which they have been used and can make each other ‘pop out’ or stand out
more. I would ‘change’ the actual colours that would be used on the poster, and
replace them with a range of colours between Red, White and Black, along with
colours that relate or can go with these colours in order to create a professional
look and a good visual aesthetic when the audience looks at this poster.
In the poster, and generally throughout the festival, we can see the same use of
Bold, Bright and somewhat smoother and soothing colours. These would reflect
the vibe and mood that a person attending, would get from the festival, and the
sort of atmosphere that they would experience. The mix of colours would also
suggest that the people and acts at the festival are mixed, both are either a fan
of, or are from the same genre of music, yet their music is slightly different, as
are the people attending the festival on each of the 3 days.
At the top of the Poster, we can see the Logo of the
Festival, which is ‘Wireless’, the name of the Festival, and
we can also see the dates through which the Festival will be
held, “7th to the 9th of July 2017”. Further we can see the
location of the festival, which is at Finsbury Park in North-
East London. People commute there though trains and
tubes, and once they arrive to Finsbury Park station, they
are carefully guided to the festival entrance by event
organisers.
We can clearly see the poster is divided into 32 sections in
which we see each of the three days, Friday, Saturday and
Sunday. Within these 3 sections, we see who will be
headlining the day, and the rest of the acts that people will
be able to see throughout the day, before the headliner,
who tends to close off the day and end the night on a really
good, fun vibe which everyone would have been waiting for,
and getting ‘hyped’ for through listening and getting
involved with the rest of the acts that come before them,
throughout the whole day at the festival. We can see that
on Friday, the headliner is Chance the Rapper, on Saturday
is Skepta, and on Sunday to end the Festival is The Weeknd.

Poster/ Advert Information
At the festival, there will be a mix of Hip Hop, Rap and RnB acts, due to the popularity they have but also the type of
music. They relate most to the target audience of the festival and so would work best in getting the festival into a good
vibe, and allowing he people attending to have a great time whilst they are there, but also leave the festival each night,
having had a great time, and still having a good time on their way home as they would be talking about the day they just
had with all of their friends, and discussing the next day.
Hip Hop:
• Drake
• Migos
• The Weeknd
• Future
• Lil Uzi Vert
• Post Malone
• Kendrick Lamar
• Eminem
• Rae Sremmurd
• Big Sean
• Jay Z
• Kanye West
• Travis Scott
• Ice Cube
• NAV
Rap/ Trap Style:
• Chance the Rapper
• Logic
• Joey Badass
• Tyler The Creator
• XXXTENTACION
• Trippie Redd
• Macklemore
• Lil Yachty
• 21 Savage
• Young Thug
• Machine Gun Kelly
• Desiigner
• Gucci Mane
• A$AP Rocky
• A$AP Ferg
RnB:
• Bryson Tiller
• Rihanna
• Khalid
• Bruno Mars
• Calvin Harris
• Chris Brown
• Alicia Keys
• Beyonce
• 6LACK
• Childish Gambino
• Frank Ocean

Fonts/ Graphics Used
“NXT FST” “Magnum” “Funk Machine” “RNS Baruta Black”
“American Captain” “Ghost Rider Movie”“New Athletic M54”
NXT
FST
NXT
FST
NXT FST
NXT
FST
NXT FST NXT
FSTFrom these selections of fonts for the Festival Poster, I have chosen to use “New Athletic M54” for some of the smaller
fonts, and I have chosen to use “American Captain” for the Logo. I have chosen these two fonts, out of the 6 that I found
because, the font itself, looks crisp, sharp and more professional than the rest do, and I feel like “New Athletic M54”
appeals to the use of it in a Festival Poster, as it isn’t as harsh as “American Captain”, so will be good for the use of
general text within the poster. “American Captain” however, appeals for the use of the Logo as it looks more sharp, and
more relevant to the Genres of Hip Hop, Rap and RnB, as it has that rapper attitude/ look to it, especially when it has
been edited into the Poster itself and has been added to the rest of the text, and graphics within it.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The Date of
publication of the
poster will be decided,
which will give the
teams a timeframe to
complete the work in.
The teams will all work
together to also
manage the schedule
of the work that needs
to be done.
The editing team will
decide what graphics, and
fonts will be used for the
poster, along with a
placement for everything.
They will go through the
selection process of
different fonts, ways of
laying out the poster and
where all of the content
will go, but also how the
graphics will be laid out
and created.
At this stage the teams
get the names of all of
the artists and any extra
information that will be
necessary for people to
see when they see the
poster in public and so
that people know what
to do, and who they will
be seeing at the festival.
This is a vital stage as
this will be the part of
the production where all
of the major content
goes on to the poster.
This is the stage where
the teams decide on
what graphics will be
used, they create them,
they select the colors
that will be found on the
poster and further used
for the graphics, so that
the graphics don’t
overpower the rest of
the poster and sink out
all of the information
that people should be
paying attention too. But
the graphics on the
poster are what people
will recognize the festival
from, along with the
color scheme.
A ‘Sub-Editor’ or an
‘Editor’, will be going
through the poster and
checking that all the
content is correct by
fact, there are no
grammatical errors,
there is correct grammar
and punctuation use, the
correct house style and
the layout of the poster
is correct with all of the
vital information on it
that people attending
will need to know, along
with of course all of the
artists that will be
performing each day.
N/A N/A
Complete: (Monday)
(26/12/17)
Complete: (27/12/17)
(Tuesday)
Complete: (28/12/17 –
5/1/18) (Wednesday –
Thursday)
Complete: (28/12/17 –
5/1/18) (Wednesday –
Thursday)
Complete: (6/1/18)
(Friday)
Complete: N/A Complete: N/A
Production Plan

In this stage we see the
editorial teams adding
up all the content,
putting together all of
the images and
everything necessary to
kick off the poster. All of
the content
In this stage the ‘Layout
Staff’ use programs such
as ‘InDesign’ or
‘PageMaker’ to typeset
and layout all the pages
of the magazine. At this
stage the decided
adverts from companies
get placed into the
magazine too which is
the way that the
magazine makes a large
proportion of its profits,
therefore is a key stage
too.
In this stage the
‘Editorial Team’ print out
a hard copy of the
magazine’s issue in order
to read through it until
every member of staff is
satisfied that there are
no errors within the
magazine, and if there
are they correct it on the
DTP File. This is a vital
stage because it ensures
that the layout, content
and final product meets
the satisfactory needs of
the editorial team before
it heads out to the
general public for retail.
The entire magazine gets
sent to the printer who’s
job is to print out the
magazines' copies. Here
the magazine is ‘Pre-
Pressed’ and the
magazine is checked to
ensure that all fonts and
images have gone
through correctly and
print out as the rest of
the magazine does. They
then print out a few
copies which get sent
back to the publication’s
editor and if that team is
satisfied they go ahead
and print out the
thousands of copies they
need to print out in
order to meet the
demand of the magazine
according to the target
market/ audience.
Pressed’ and the
images have gone
and print out the
order to meet the
market/ audience.
In this final stage the
printing company will
have finished printing
and will pack away the
magazines and send
them to a warehouse,
and from the warehouse
they get distributed and
sold to the public and
this is the point where
the public get access to
all of the new content
and can catch up an all
of the news on their
favorite artists.
magazines and send
favorite artists.
Complete: (9/1/17-
10/1/17) (Monday –
Tuesday)
Complete: (9/1/17-
10/1/17) (Monday –
Tuesday)
Complete: (11/1/17)
(Wednesday)
Complete: (12/1/17-
13/1/17) (Thursday-
Friday)
Complete: (12/1/17-
13/1/17) (Thursday-
Friday)
Complete: (14/1/17 –
16/1/17) (Saturday-
Monday)
16/1/17) (Saturday-
Monday)
Production Plan

Audio Visual Advertisement/ Production Plan
In order to complete my Audio Visual Advertisement for NXT FST, I will use all 3 of the Headlining acts and tie in some of
their biggest songs, along with some graphics to go with it. I will further add some of the other bigger acts who will not
be headlining, and I will use at least 2 from each genre, so one from Hip Hop, one from Rap, and finally one from RnB. I
will get each of them to do a separate video shoot, which will all be filmed in Black and White, and there will be hints of
Red in the videos too. After each of the artists have filmed their own little segment within the video, there will be a final
shoot where they all come together and mouth the lyrics to a song of their choice that will be played at the festival
throughout the 3 days, and they will be using props and comical items/ gestures within the video, in slow motion. This
will close off the video and get people excited for the festival. The final part will be a grouping and almost a show of
teamwork and how artists are willing to collaborate together when it comes to festivals, and it will almost hint at the
way in which artists, who are performing, bring out other artists who they have features with in order to do a song
together during the festival. This creates a lot of ‘Hype’ for the people at the festival , and makes them really excited as
they are getting to see both of the artists in the song, which is rare to see unless they are meant to be performing
together.

Key Dates/ Timescale
The festival will take place during Summertime for the Brits, specifically on the 10th- 12th of July, as
this is the time when Britain has the best weather they can get. Further, the festival will take place at
this time as all of the schools in Britain will have shut, so people in University and College will be able
to come, regardless of the date and time. People are more likely to come to a festival that is outdoors
and lasts all day when the sun is out and it is warm outside, as this adds to the typical festival vibe
that people get, but it also makes the feeling of it much better as people are having a good time
drinking, eating and enjoying the music. The festival itself will take place at Finsbury Park, as I want
this to be an easy access and summery location for the festival. The artists performing further add to
this as they create the musical vibe that sets the tone for the day and people look forward to listening
to and watching each different artist that would be performing throughout the day and looking
forward to the closing acts as they would have the longest, biggest and most important performance
of the day, as they are the ones that leave the crowd happy and with something to talk about after
the day has finished.

Budget/ Equipment/ Resources
Budget for Project:
We can see though this advertising website that for the Festival
Poster to be placed into a magazine, if I want a Full Page with Color, it
will cost £1,155 for a single insertion, if I want more than 1 insertion,
the cost goes down gradually by 10, 15 and 20% as the number of
insertions increases. If I wish to have a Half Page with Color, the cost
will be £660, and again will gradually decrease through the same
scale as the number of insertions increases. Further I could decide to
go with a Quarter Page with Color, or an Eighth Page with Color,
both of which cost significantly less than the Full or Half page, as they
would be significantly smaller adverts, and so would take up much
less room. I would want to get a Full Page with Color advert as I
would want as much attention as possible to be given to the Festival
Poster, as it would encourage more people to go. In order to get more
recognition, I could then choose to place it in a ‘Special Position’, and
I would choose either the Inside of the Front Cover, or the Outside of
the Back Cover, as this allows the advert to be printed onto higher
quality paper, on pages that receive more attention, as more people
tend to look on the inside of a Magazine and then on the back once
they are finished, as they only tend to flick through the rest of the
magazine, as a whole.
Source:
http://www.sheengate.co.uk/adver
tising/advertising-rates/

Printing the Posters:
Quantity A4 A3
10 £17.00 £22.00
15 £17.00 £22.00
20 £19.00 £24.00
40 £24.00 £29.00
50 £26.00 £31.00
75 £30.00 £35.00
100 £35.00 £42.00
200 £40.00 £49.00
300 £49.00 £64.00
400 £59.00 £79.00
500 £68.00 £94.00
750 £82.00 £141.00
1,000 £100.00 £177.00
1,500 £140.00 £240.00
Source: https://www.alocalprinter.co.uk/a4-and-a3-
posters

Equipment Cost
Office Space £275.00/ Month or £3,300.00/ Year
MAC Computer (Desktops) X10 £17,490.00
Adobe Creative Cloud All Apps + Adobe Stock X10 £6,972.00 /Year
Printer (HP PageWide 377dw Multifunction Business Inkjet Colour Printer (J9V80B) X2 £599.98 Total
Cameras (Nikon D4S 16.2 MP CMOS FX Digital SLR with Full 1080p HD Video (Body Only) NIKON) X4 £8,200.00 Total
Lighting Equipment (Excelvan Studio Continuous Lighting Kit Softbox Kit Background Set -- 2 Softbox +
9*6 ft. Backdrops(Black White Green) + 10*6.5ft Background Support + Light Stand + 2x125W 5500K
Bulbs + Portable Bag) X2
£161.98 Total
Paper (Xerox Performer Paper A4 80gsm White 003R90649 Pack of 5 Reams) X5 £87.45 Total
Ink for Printer (Black, Cyan, Magenta, Yellow) X4 £245.24 Total or £61.31 Each
Stationary (Staedtler 430 F-9CP5 Stick Fine Ballpoint Pen - Black, Pack of 50) X5 £40.00 Total
Desks (Office Corner Desk Coavas L-Shaped Office Wood Desk Large Corner PC Gaming Table Computer
Workstation for Home and Office Use Corner Desk, Black) X30
£1,559.70 Total
Chairs (Office Desk Chair PU Leather Computer Gaming Swivel Adjustable Racing Sport Chair - Black) X30 £1,649.70 Total
TOTAL COST £40,306.05
Equipment Used:

Location/ Recce
I will produce a single design for this poster that I will print and place all over London, in the most
Popular areas. This will attract good attention to the festival, and more people who commute every
day will want to go. As well as placing it in public through physical print, I will also make the poster
available on Social Media Sites such as Twitter, Instagram, Snapchat and Facebook, as these are the
most popular sites, and generally most popular methods of communication for the people who
would be targeted in the target audience, due to their age, and how much they use technology.
Advertising in these social media websites, generally doesn’t cost anything as you would just create
an official account for the festival, and advertise through different posts, including exclusive
information that only the Festival Organizers themselves could post, and know of.

Risk Assessment
As a whole, on my Poster Advertisement, I wouldn’t see any risks ,as no images would have been
used in the creative process, and none will be used on the final product either, as there is only a use
of graphics, and social media links, both of which are edited to suit the theme of the poster, and
further link to the Festival Poster itself. The images I could have used, I took myself when attending
Wireless Festival 2017, the only risks with taking those images was the fact that I was in the middle of
a crowd of about 50-70,000 people on each of the days, so taking a phone out and taking an image in
the middle of the closing act, which has the largest number of people attending, was a bit hard, and
risky as I cold have lost my phone in the crowd and potentially broken it too.
In the Audio Visual Advertisement, there will be Legal and Ethical risks/issues, however it will be
more to do with Licensing and being allowed to use each artists’ most popular music video/song &
Video, in order to go along with the advert. This will be due to the way in which, the video is actually
owned by them, therefore NXT FST would have to pay them a set fee in order to get the publishing
rights that would allow for the use of each video that would go with the artist. This would aid in
representing them and make it known that they would be performing at the festival, and so they may
allow for a free use of their videos without having to pay anything towards them, as at the end of the
day, there would only be a snippet of the video used within the advert, so only a couple of seconds.

Legal And Ethical (Release Form)
In terms of Legal and Ethical requirements for the Festival to go forth and
the poster to be published professionally, I would need a release form for
the images taken from Wireless Festival, and the ones I used from this
choice. In the release form to the right, I myself have signed as the
‘Photographer’ as the images were taken by me on the day using my
phone, and further down, is the confirmation of the approval from Wireless
themselves, allowing me to use these images for the creation of NXT FST’s
poster.
We have to complete forms such as these in order to ensure that we don’t
infringe Copyright laws or any other Legal and Ethical issues that may come
with the creation of a new graphic and the use of images to go with it. All
of this links to the terms and laws set by the IPSO and the ASA, both of
which have a say and final decision as to what can and cannot be used for
the promotion & advert of a new product, for example NXT FST. The laws
and Rules & Regulations they set, must be followed closely by any company
looking to publish something in terms of media, and specifically print
media.

https://www.ipso.co.uk/editors-code-of-practice/
Legal and Ethical Constraints

ASA:
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all
media. They apply all of the Advertising Codes, which are written by the Committees of Advertising
Practice (CAP). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and
is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a
way that is transparent, proportionate, targeted, evidence-based, consistent and can practically be
used by any big named company that is looking to advertise something for any reason. They must
then go through the ASA and CAP in order to gain access and be allowed to publish and create this
advert and be able to promote products or any other things.
OFCOM: OFCOM is the communications regulator in the UK. They regulate the TV, Radio and Video-
On-Demand sectors, fixed-line telecoms, Mobiles and Postal Services, plus the Airwaves over which
Wireless devices operate. They make sure that the people in the UK get the best from their
Communication Services and that they are protected from scams and sharp practices, however they
do this whilst ensuring that the competition can still compete against these companies and still thrive
in order to make a profit. This in turn provides a fair battleground between companies for customers
and their business, as it’s the customers that bring in the profits for these companies. Most
importantly, OFCOM operates under a number of Acts of Parliament, including in particular the
Communications Act of 2003. OFCOM must act within the powers and duties set by this Act and by
the Parliament in legislation.
https://www.asa.org.uk/about-asa-and-
cap/about-regulation/about-the-asa-and-cap.html
Legal and Ethical Constraints

Campaign Message
The Unique Selling Points of NXT FST would be the Acts performing at the festival each day and the
music that would be performed by them, some of which is shown within the Audio Visual
Advertisement, and generally these songs tend to be the biggest hits or most popular songs from
these artists. Each day there will be different kinds of people attending the festival due to the
different artists that would be performing each day. However as a whole the main message from the
festival would be just to join in with the variety of things going on and the different types of people
and music that would be there, and just have fun. The idea behind it is to make it an event in which
people spend all day at, and get away from reality as they don’t have to worry about anything else,
they are stress free and they are simply enjoying themselves by drinking, eating and mainly listening
to loud and exhilarating music from some of their favorite artists. As a whole, we can also see the
different colors that contrast each other in the Poster, and in turn would represent the festival due to
the acts that would be seen there and also the people who would be attending, as they would all
have very similar interests, hence they would be attending this festival, and coming to see these
specific artists.

Photo-shoot Plan/ Test Photography

House Style
Color Scheme: The Advertisement would consist of a color scheme that has the colors of Red, White and Black on it, as
this would convey the use of the general Hip-Hop and Rap theme color scheme that can be seen in most of the album
covers of artists, and on the previous moodboard slides. This specific color scheme seems to be very popular within the
use of the album covers. So by following this specified color scheme I would be looking at focusing on the same sort of
target audience and so attracting the same kind of people to come to the Festival, but also see the Poster itself at first,
and be interested by it.
Social Media: In order to achieve good publicity for the Festival and get a name that is well known for it, an app will be
developed for it over time, further I will create a Snapchat, Instagram, Facebook and YouTube account in which all the
most recent content will be released on, as well as news. This will ensure that anyone that is thinking of attending the
Festival, knows exactly what they are doing when they get there on each of the 3 days, and know who is performing and
when. It will also inform them of any vital/key information that they would need to be aware of each day. For example at
Wireless 2017, they informed people through the official app that ‘Wiley would not be performing as he cant make it’,
therefore they got Lethal Bizzle to cover for him and fill in his slot of the show.

Logo Designs & Colors Used
I have designed these different Logos for my Festival as I
feel that they experiment with the 3 different colors that
will be used within the Poster Itself. I feel like I want to go
with the ‘NXT FST’ designs that have the plain White
Background, with the Red or Black frames. As they look far
more professional and suited to a Festival such as NXT FST.
NXT FST
NX
T
FS
T
NXT FST
NXT FST
Background will be
an image of
summery/ festival
vibes. Will be
NXT FST
NXT FST
NXT FST

Fonts/ Graphics Used
“NXT FST” “Magnum” “Funk Machine” “RNS Baruta Black”
“American
Captain”
“Ghost Rider Movie”“New Athletic M54”
NXT
FST
NXT
FST
NXT FST
NXT
FST
NXT FST NXT
FSTFrom these selections of fonts for the Festival Poster, I have chosen to use “New Athletic M54” for some of the smaller
fonts, and I have chosen to use “American Captain” for the Logo. I have chosen these two fonts, out of the 6 that I found
because, the font itself, looks crisp, sharp and more professional than the rest do, and I feel like “New Athletic M54”
appeals to the use of it in a Festival Poster, as it isn’t as harsh as “American Captain”, so will be good for the use of
general text within the poster. “American Captain” however, appeals for the use of the Logo as it looks more sharp, and
more relevant to the Genres of Hip Hop, Rap and RnB, as it has that rapper attitude/ look to it, especially when it has
been edited into the Poster itself and has been added to the rest of the text, and graphics within it.

Finalise Layout/ Style for Advert
Name and Logo of
the Festival, along
with some Artwork
All of the Text and Days displayed for each day and
artist for the Festival
Social Media Links

Proof-Reading/ Sub-Editing
It is important when creating a print advert or any kind of media that includes a text form of a sort, to sit through, read back
and proof read the content of it. In this case when creating the Advert (Poster), we would need to sit back through, read all of
the Artists names, make sure that they are spelled correctly and the layout of the names/ poster as a whole, look good,
professional and of a high standard, as they should be for this festival. Further we would ensure that all of the vital information
that is necessary for anyone attending, is correct on the poster, and relevant to each of the days, or the festival as a whole.
In addition, we would look at Sub-Editing, which is just as important as it ensures that the poster, the graphics, text, content
and everything else on it, has been placed on correctly, the layout is as designed, and all of the necessary information is on
there for the people attending to see. The sub-editors job is one of the more vital ones in ensuring that the product is finalized
and completed as intended, before it is completed, and in physical print form, therefore it is important that sub-editors carry
out their job correctly and to a high standard, in relevance with the company/project at hand, and ensuring they keep that in
mind when editing/creating changes on the final product.

stage the decided
get placed into the
the way that the
too.
stage the decided
get placed into the
the way that the
too.
In this stage the
‘Editorial Team’ print out
a hard copy of the
magazine’s issue in order
to read through it until
every member of staff is
satisfied that there are
no errors within the
magazine, and if there
are they correct it on the
DTP File. This is a vital
stage because it ensures
that the layout, content
and final product meets
the satisfactory needs of
the editorial team before
it heads out to the
general public for retail.
Pressed’ and the
images have gone
and print out the
order to meet the
market/ audience.
Pressed’ and the
images have gone
and print out the
order to meet the
market/ audience.
magazines and send
favorite artists.
magazines and send
favorite artists.
Complete: (9/1/17-
10/1/17) (Monday –
Tuesday)
Complete: (9/1/17-
10/1/17) (Monday –
Tuesday)
Complete: (11/1/17)
(Wednesday)
Complete: (12/1/17-
13/1/17) (Thursday-
Friday)
Complete: (12/1/17-
13/1/17) (Thursday-
Friday)
16/1/17) (Saturday-
Monday)
16/1/17) (Saturday-
Monday)
Production Plan

Printing the Posters:
Quantity A4 A3
10 £17.00 £22.00
15 £17.00 £22.00
20 £19.00 £24.00
40 £24.00 £29.00
50 £26.00 £31.00
75 £30.00 £35.00
100 £35.00 £42.00
200 £40.00 £49.00
300 £49.00 £64.00
400 £59.00 £79.00
500 £68.00 £94.00
750 £82.00 £141.00
1,000 £100.00 £177.00
1,500 £140.00 £240.00
Source: https://www.alocalprinter.co.uk/a4-and-
a3-posters

Location Recce
I will produce a single design for this poster that I will print and place all over London, in the most
Popular areas. This will attract good attention to the festival, and more people who commute every
day will want to go. As well as placing it in public through physical print, I will also make the poster
available on Social Media Sites such as Twitter, Instagram, Snapchat and Facebook, as these are the
most popular sites, and generally most popular methods of communication for the people who
would be targeted in the target audience, due to their age, and how much they use technology.
Advertising in these social media websites, generally doesn’t cost anything as you would just create
an official account for the festival, and advertise through different posts, including exclusive
information that only the Festival Organizers themselves could post, and know of.

Environment of Presentation
Below is evidence of the environment in which I completed the presentation of my Pitch in
for my Festival Poster. From the images, you can see that I used a slide changer, bottom
right, which helped with presenting, as it meant I didn’t have to keep going back and forth
to using the keyboard in order to change to the next slide. I then used an Apple Mac
computer, which loaded the presentation, which linked to the projector and then to the
interactive whiteboard which allowed my peers to see my presentation and all of my
magazine ideas in further detail, but also see the images and aspects of the Front Covers
and Double Page Spreads, in a much larger scale.

Evidence of Pitch
When completing and presenting my pitch, we used a camera to record the whole presentation as evidence, but also
as a way to conduct feedback for myself by having others look over it but also having myself look over it, and being
able to identify exactly what things I could improve on in terms of presenting or pitching a new product to my peers.
A positive comment that I received on my Survey Monkey responses about my presentation skills was that, after the
presentation was complete, and I had asked for feedback based on what my peers had just seen, some people said
that there were “No improvements needed” for my pitch, therefore allowing me to see exactly how well I presented
my pitch and how I came across confidently to my peers in presenting my ideas and pitching my Festival Poster.
I received mostly good comments, having improved my presentation skills now since the last time we presented.
Further the comments I received, for example, having people think that my presentation was ‘Great’ and was
presented ‘Really Well’, would portray that I was confident in the product I had created and designed, and wanted to
pitch it so well that it would actually be used for a new Festival in London. The lineup and the festival as a whole was
based off of Wireless Festival, which made it easier for people to make a choice on whether the festival would work
or not, as most people know Wireless Festival, due to its popularity amongst the youth of the UK.
I also had to sign a witness statement saying that I had presented my pitch to my peers, presenting them with the
Festival Poster that I had created. The witness statement also showed me some good and bad points about my
presentation but also improvements I could have made on my pitches’ content, for example looking at adding the
social media advertisement slide, showing the products being advertised on a social media of some sort, for example
Facebook, Instagram, Snapchat, Twitter and so on.

Evidence of Pitch – Witness Statement

Materials Used
For the materials of my presentation, I used Microsoft Power Point to create the slides with all of the information on them,
which allowed me to add images and other files onto the presentation, which linked to the pitch. Once I had finalized the Pitch
presentation and was happy that all of the content I needed was on it, in order to ‘Sell’ my Festival Poster, I decided to check
over it and add little details, and images, such as the initial and final slides where I presented my peers with both of my Festival
Poster Ideas. Further I ensured that the theme of the whole pitch linked to my Festival through adding the Logo of NXT FST on
the Top right Hand corner of the slides. This created a more professional feel to he pitch and showed my peers what I was
pitching, and the main product’s name. Below is a screenshot of my Pitch Presentation on Microsoft Power Point, where you
can see all of the content that needed to be on the Pitch in order to fully sell my Festival Poster, and show my peers my Product
fully, whilst further convincing them that it could actually be used in a real life, new Festival in London.

Survey Monkey Evidence
Below is evidence of the email I sent to my peers who would be seeing the Pitch for my Festival Posters, I sent them the
link to the Survey Monkey page that would allow them to answer my survey and also allow me to see all of their
answers, collect results and further analyze them later on.
I sent this email in order to ensure that they could all access the correct link to my survey and filled it in whilst watching
my presentation, therefore ensuring that the results I collected were true, honest and at the time of them seeing my
pitch, therefore allowing me to get their true opinion on how I did. It is vital that they answer it as it allows me to see
how I did in the pitch on that day, and what I could do in the future to improve my presentations so that I can pitch or
sell my ideas and products in a much better and more convincing manner to my peers. This would ensure that if my
future ideas are as good as these, then I would be able to pitch both and most likely end up having a hard decision on
choosing which one to finalize and go with for publishing, or actually use.

Equipment Used in Presentation
Below is evidence of the environment in which I completed the presentation of my Pitch in
for my Festival Poster. From the images, you can see that I used a slide changer, bottom
right, which helped with presenting, as it meant I didn’t have to keep going back and forth
to using the keyboard in order to change to the next slide. I then used an Apple Mac
computer, which loaded the presentation, which linked to the projector and then to the
interactive whiteboard which allowed my peers to see my presentation and all of my
magazine ideas in further detail, but also see the images and aspects of the Front Covers
and Double Page Spreads, in a much larger scale.

Changes Made
To the final version of the poster, after I got back the feedback from my peers on my survey and further
my pitch, I saw that I needed to add a few small bits that I had missed out initially. The changes I made in
the final version which would be used for the actual festival were small. The main one was adding ‘When
and Where’ information onto the poster, and the second was to add the Slogan of the Festival.

Photos Used

Final Poster Comparison Continued
The initial idea, when creating & thinking about the design/layout of the poster, was
to keep it plain and simple, just like the Wireless Poster. (Steve Neal – 1980) – “Genre
theory. It is easy to underplay the differences within a genre. Steve Neale declares
that 'genres are instances of repetition and difference' (Steve Neale 1980). He adds
that 'difference is absolutely essential to the economy of genre': mere repetition
would not attract an audience.”
When looking at specific areas of the poster, we would see that I chose to repeat the
graphic idea for the shapes on the side of the poster, on the right hand side. I created
the graphics by using the shape tool on Photoshop and altering the fill colour and
opacity % on the shapes, whilst also diverting the placement of the shapes to make
them seem abstract and modern.
Further, one of the main things I chose to repeat from the Wireless poster was the
design of the Line-Up each day and how the days of the Festival were displayed. I
chose a similar style to Wireless and used the ‘Box and Text’ graphic, which I made
different slightly by adding a gradient to the text with 2 colours, and also the 2-Tone
box to go behind the text.
Finally, I chose to repeat the way I displayed where each day was, and placed the
‘Friday’ ‘Saturday’ and ‘Sunday’ in a very similar position as the Wireless poster. I did
this in order to keep the style similar and the layout similar too. Further, I added
social media icons at the top-right hand corner of the poster, and the Sponsor Logos
and Names on the Footer of the poster.

Meeting Legal and Ethical Requirements
In terms of Legal and Ethical requirements for the Festival to go forth and
the poster to be published professionally, I would need a release form for
the images taken from Wireless Festival, and the ones I used from this
choice. In the release form to the right, I myself have signed as the
‘Photographer’ as the images were taken by me on the day using my
phone, and further down, is the confirmation of the approval from Wireless
themselves, allowing me to use these images for the creation of NXT FST’s
poster.
We have to complete forms such as these in order to ensure that we don’t
infringe Copyright laws or any other Legal and Ethical issues that may come
with the creation of a new graphic and the use of images to go with it. All
of this links to the terms and laws set by the IPSO and the ASA, both of
which have a say and final decision as to what can and cannot be used for
the promotion & advert of a new product, for example NXT FST. The laws
and Rules & Regulations they set, must be followed closely by any company
looking to publish something in terms of media, and specifically print
media.

Unit 15 - Print Based Advertising

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Unit 15 - Print Based Advertising