This document provides an analysis of an advertisement for an indie/rock artist in Q magazine. It summarizes that the advertisement establishes the artist's genre through the use of cold colors like blues and greens in an urban setting, highlighting the artist's masculinity. The background focuses attention on the artist in the foreground using direct address to relate to the target audience intimately. Reviews from respected music magazines help establish the genre and attract a wider audience.

1. EmilyJohnson
MediaStudies
Planning
This advert appears in the well known
rock/conteporyindie Q magazine. Therefor
it establiss the genre of the artist. This
advertfollowsthe tyoical convetins of what
is expected from his gernre. The colour
pallet is cold colours that comnsist of blues
and greens. As the colors are quite earthy
this guves a more natueral feel to the
advert. It also hightlighst the artits
masculinityasthe colours are stereotypicall
males assosiated colours. Additonaly the
setting appears to be in an urban setting.
Thisis effective becauseit gives tge audince
an insite onthe artistsand where he isfrom.
Thisis effective asitwill help the audince to
relate to the artists. This is also a expected
conventionof the Indie genre. Furthermore
the background is in deep depth of field as
this highlights the artists as he is in to fore
ground. This makes the artsist the centeral
focal oint of the advert. This will help the
atraget audince regonsise him. He is using
direct adress to relate to the audince. This
gives a more intemate feel for the
targetuaonde andtheyfell theyare involvedinmyadvertinmore depth. The name of the artts is in
the primary optical area, this Is effective as it is the fist place the target audince eyes are
atommatically drawn to. This make s it more recognisable for the audince. The arists is dresses in
casual clothesof a dull nature andmessyhair.Thiscouldsuggestthe overall image that he portayes
is not important to him and he focuses on his music. The lighting is highkey as he is in a street
location.Therefore he isusingnatural sunlighttoenhance the image. Furthermore, there is a slight
vingette effect. This is effective as it creates a vintage feel and enhances the colours in the image.
This is a typical convention of this particular genre as it helps to distunguish the artist. Additonaly,
there are postive reviewsfromwell respectedmusicmagazines.Thisiseffective asit establishes the
genre also it will attract a wider target audince from the people who read the magazines.