1. Daniella Johnston
There is no identity of the band Overall, this digipack is aimed a
The artwork throughout the pack is fun and vibrant. We can see text and Coldplay on the entire digipack. wide audience of both females and
small images/abstract patterns. It looks like it has been spray-painted This is because their previous males. It challenges our
and this with the neon colours are clear references to graphite, which can albums are quite morbid whereas expectations of an indie rock band
be associated with the stereotype of messy, rebellious teenagers. As these for this one they wanted to do album and is eye catching, unique
types of people are typically fans of indie rock music, it suggests that something different and shock and quirky, opening a new market
could be one of the main genres within the album. Although it looks like their audience/change their of audience to the band.
graphite, we get the impression it has been done on a computer because perceptions. It also makes it more
of the quality of it telling us that Coldplay are a modern band which are in confusing for the audience as they
touch with modern technology. The front cover doesn’t use the rule of have no idea who’s it is, enticing
thirds as there is so much going on. The band wants us to focus on all of it them to buy it to find out.
rather than a certain area.
Because there is a
lot going on, the
‘Myloxyloto’ is the
back cover is
only text on the front
simplistic and only
cover. It references
consists of the
an instrument
track listing,
suggesting it is a
showing that the
bands album. The
music is the most
name is completely
important feature.
random, and the fact
that it isn’t even a
word means we only
associated with the
band, allowing easy
recognition.
The same font is used throughout. The background There is no specific colour scheme
remains the focus of our attention because the text is and no hint to what the genre
There is no image of the thin and unfilled. However the colour white contrasts could be. Again this is to shock the
band on the whole pack with the background so it is still noticeable. It looks audience when they find out it is
either, making it more like bubble writing referencing graphite again, and Coldplay’s. Even though they are a
exciting, drawing the linking it to the artistic ability of young adults and rock indie band, the bright and
audience in. They don’t teens whom we would associate it with. vibrant colours suggest it could
advertise their image as they contain elements of pop,
are already so successful and electronic, dance etc. making it
their main focus is the music The spiral disk artwork follows the theme of the colourful and fun approach to appeal to a wider audience.
and not how they look. this album. Looking at it for long enough makes you feel dizzy which has
connotations to taking drugs/being drunk, relating to the wide and rebellious
stereotype linked with teens and young adults.