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Digipak Analysis 4 – U2
U2’s album covers have a strong link
as they all use the colours red and
black. This also links in with the
magazine advert. The band are
marketed as, and come across as
quite serious about their music they
don’t fit the cliché group.
The band name is their logo. Two
characters form a square and give the
sense of strength, this is who we are
and this is what we are about. It also
creates a strong connection for the
audience as wherever they see these
two characters they will instantly
remember the band.
U2’s first few album cover
  features the band as they take
  up the majority of the front
  cover (MCU) in order to
  establish the group.




                                   The use of showing the band members in
                                   a line has been continually used in a few
                                   of their albums like this one which uses
                                   a medium shot. This continuity helps in
                                   defining them and helping audiences
                                   make a connection.
                                                                    As the band have grown
Red is a common theme on                                            and become more well
their album covers, just like                                       known there isn’t a need to
the Red hot chili peppers. It                                       stand in a line on their
symbolizes anger which                                              album covers. As you can
could be linked to the                                              see on the album ‘The
album title ‘All because if                                         Joshua Tree’. However they
you’.                                                               have still kept some
                                                                    consistency despite being to
                                                                    the left side of the album
                                                                    cover.

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U2 Digipak Analysis

  • 2. U2’s album covers have a strong link as they all use the colours red and black. This also links in with the magazine advert. The band are marketed as, and come across as quite serious about their music they don’t fit the cliché group. The band name is their logo. Two characters form a square and give the sense of strength, this is who we are and this is what we are about. It also creates a strong connection for the audience as wherever they see these two characters they will instantly remember the band.
  • 3. U2’s first few album cover features the band as they take up the majority of the front cover (MCU) in order to establish the group. The use of showing the band members in a line has been continually used in a few of their albums like this one which uses a medium shot. This continuity helps in defining them and helping audiences make a connection. As the band have grown Red is a common theme on and become more well their album covers, just like known there isn’t a need to the Red hot chili peppers. It stand in a line on their symbolizes anger which album covers. As you can could be linked to the see on the album ‘The album title ‘All because if Joshua Tree’. However they you’. have still kept some consistency despite being to the left side of the album cover.