My brand portfolio

1. PERSONAL BRAND EXPLORATION
Wyatt Gilmore
Project & Portfolio I: Week 1
July 2, 2023

2. My name is Wyatt Gilmore something I have always felt made me
unique is my father was in the military, which means I grew up in the
military lifestyle. Not a lot of people experience what military families
go through, it’s a very stressful situation and it is full of uncertainty.
which made me become very patient and detailed when it came to
anything with my father and his jobs. Growing up my dad always
fought for us kids to be able to do what we wanted to do, he has
always wanted us to be as determined as possible and to achieve
our dreams. My dad after the military is now 100% disabled,
meaning he can’t legally work, so I have always worked hard for the
things I have and have been determined more than others to try
harder to do right by my dad, who put his life on the line for us kids
to be able to have options he didn’t growing up. When it comes to
work, I will always be the hardest work and I always fight to make
sure I give everything my all.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Airforce Load Master
• Airforce Combat Control
• Sports Media Analyst
BRAND ARCHETYPE – My brand
archetype was Hero, I have always
strived to help people and inspire
people by showing that if you are
determined and work hard enough
you can get through anything.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
TSgt Greene
Outreach Plan:
• I will complete my Bachelors degree at Full Sail before I
reach out.
• I will call him on my phone and schedule a meeting.
• I will reach out to him in 2 years when I finish my
degree.
Recruiter at Airforce Officers
program
Destinie Mabe
Outreach Plan:
• I will work on my Microsoft program before reaching
out.
• I will email her, to understand what I would be going
through.
• I will reach out by the end of the year.
PROFILE
PICTURE
Recruiter at Airforce
Reserves
Tsgt Rachel CoverdaleOutreach Plan:
• I will get back into shape before reaching out.
• I will reach out over phone and schedule a meeting.
• I will reach out within the month.
PROFILE
PICTURE Recruiter at Airforce.

5. GOALS
Short Term: During my schooling, 2023
• I will enlist in the Airforce
‣I will enlist in the Airforce this year to secure a
future me and my wife. I have started to talk to
a recruiter already and aim to be in the Airforce
before the end of the year.
Mid Term: 2025
• I will graduate from Full Sail and use my degree to
start adventuring into the Sports Media world.
‣I will start to work on my career in sports media
after I get out of the military.
Long Term: 2028
• I will work for my favorite team the Tampa Bay
Buccaneers in their media department.
‣By 2028 I will be working with the Buccaneers
in their media department.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Outloook
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Management of Personnel Resources Novice / Adept / Expert
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Microsoft Word Novice / Adept / Expert
Monitoring Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help SPORTS TEAMS do MEDIA by
LEARNING ALL THE DIFFERENT NEEDS
FROM TEAMS AND THEIR FANS.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Marine DEP, I carried the guidon in
formations.
• Tractor Supply, team lead.
Education:
• Valley Forge Military College, B.S,
Criminal Justice 2018-2020.
• Full Sail University, Bachelor’s Sports Marketing and Media, 2023.
Awards:
• I had leadership roles in my military
college. I was a regimental master
sergeant; I was the youngest person to
get the highest rank in school.

9. COMPETITION
Jack Sparks
Industry Experience:
• Volunteered for the NFL Pro Bowl.
• Volunteered for the NBA All-Star
Weekend.
Education:
• Full Sail University 2018-2020
Leadership Experience:
• Volunteered for the NFL Pro Bowl and was in charge of
fan engagement.
Skills and Proficiencies:
• Created a website redesign for LeBron James
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Wyatt Gilmore
Overall Online Presence:
• There is 58 connection, it has a profile photo and a
banner, the headshot isn’t professional.
• Average
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University 2023-2025
Leadership Experience:
• Had leadership position at Valley Forge Military
College.
Skills and Proficiencies:
• Microsoft Word Certification.
• Microsoft PowerPoint Certification,
• Microsoft Excel Certification.
Overall Online Presence:
• No connections, headshot is not professional.
• Poor

10. COMPETITION
Ray Salinas
Noteworthy Experience:
• Owner of Sports Media, Inc 1991- Present
YOUR NAME
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Arlington High School 1977-1979
Skills and Proficiencies:
• Entrepreneurship- 13 Endorsements
• Creative Direction- 3 endorsements
• Promotions- 1 Endorsements
Overall Online Presence:
• 380 connections, headshot is professional and no
banner.
• Average
Industry Experience:
• None
Education:
• Full Sail University 2023-2025
Leadership Experience:
• Had leadership position at Valley Forge Military
College.
Skills and Proficiencies:
• Microsoft Word Certification.
• Microsoft PowerPoint Certification,
• Microsoft Excel Certification.
Overall Online Presence:
• No connections, headshot is not professional.
• Poor

11. BRAND POSITION
For [Sports Teams] who [NEED MEDIA
PERSONAL], I provide [BETTER
UNDERSTANDING ON MOST SPORTS.]
because [I TAKE MY TIME TO LEARN
DIFFERENT SPORTS AND IT’S RULES.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I will need is my father, he has training in all
Microsoft products. He also helps me improve myself,
he knows me best.
Formal Education
• Full Sail University Bachelors 2023-2025.
Technical Skills
• Microsoft Outlook- Microsoft September 2023
• Microsoft Excel- Microsoft, September 2023
• Microsoft Word- Microsoft, September 2023
Soft Skills
• Procrastination - Currently
• Mental Focus- Currently
• Task Understanding- Currently

14. Wyatt Gilmore
You know [SPORTS MEDIA]? Well, what I do is [UNDERSTAND WHAT
NEEDS THE TEAM AND FANBASE REQUIRE ]. In fact, [I HAVE BEEN TO
MANY YOUNGER SPORTS EVENTS AND HELPED TEAMS WITH THEIR
MEDIA].

15. REFERENCES
Ray Salinas - owner - sports media, inc. | linkedin. (n.d.).
https://www.linkedin.com/in/ray-salinas-85673239
J.T. Sparks - Associate - Everywhere Ventures (the fund) -
linkedin. (n.d.-a). https://www.linkedin.com/in/jtsparks33
Destinie Mabe - US Air Force Reserve Recruiter -
LinkedIn. (n.d.-a). https://www.linkedin.com/in/destinie-
mabe-299aa6172
Lakeland recruiter. Facebook. (n.d.).
https://www.facebook.com/airforcelakeland/
Login • instagram. (n.d.).
https://www.instagram.com/airforcerecruitingbrandon/