The document provides details about Joshua Gonzalez's personal brand exploration project. It includes biographical information about Joshua, his career goals in sports broadcasting or commentary, potential job titles, skills, education and experience. It also outlines Joshua's networking plans which include researching and reaching out to people in his industry like Anthony Ortiz, Dick Cox and Randolph Buffington for advice and mentorship opportunities.
2. I am from Orlando, Florida and I have lived most
of my life here. I was raised by a single mother
until the age of 7, where I met my step father. I
have served 4 years in the Marine Corps,
working as a Satellite Operator. The Marine
Corps made me grow up fast and put me in
stressful work environments. Those
environments, have shaped me into the man I
am today, responsible, respectful, hardworking
and being humble. My goal is to work as a play
by play commentator for the UFC but I will take a
position anywhere the sports networks decide to
put me.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Sports Cameraman
• Sports Broadcasting
• Editor/Writer
BRAND ARCHETYPE -My brand is
focused on building a community. I
believe in hard work and being
humble is key to great teamwork. I
help bring the work environment
come together.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
4. Sports Networks
TARGET AUDIENCE
Anthony Ortiz
Outreach Plan:
• I will do my research of his company and his history,
that way I am prepared to ask certain questions.
• I will reach out by email or phone number and just
reach out and formally introduce myself.
• I will follow him up in the near future and make that
connection.
PROFILE
PICTURE
Owner of TopScore Sports
Photography
Dick Cox
Outreach Plan:
• I will prepare questions to ask and get my resume
ready incase I want to present it to him.
• I can set up a zoom call or email him through
linkedin.com
• I will follow up with him sometime near the end of this
course and ask for advice.
PROFILE
PICTURE Owner/Sports Director at Cox
Sports
Randolph BuffingtonOutreach Plan:
• I will research his content to really get the feel of what
he does. It will prepare me for our conversation.
• I will reach out to him by phone number or by email.
• I will follow him up during this class.
PROFILE
PICTURE Content Creator at USA
Today Network
5. GOALS
Short Term: 2022-2024
• Apply to internships that full sail provides for us. I
would also like to grow my online presence and build
more upon my personal brand. That brand will be
mostly targeted to any sports networks.
Mid Term: 2024-2029
• I see myself around this timeframe, working with any
sports network, wether it’s here in Florida or in a
different state. I will also work in any field those
networks provide.
Long Term: 2029-2044
• I see myself already established in my career choice,
I would also like to be in a position where I may call
my own shots. I would also like to be an employer if
ever given the chance.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Satellite Operations
SOFT
HARD
Novice / Adept / Expert
Communications Plan Clerk Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Leadership Roles Novice / Adept / Expert
Knowledge in Communications and Media
SOFT
HARD
Novice / Adept / Expert
Telecommunications Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Speaking Novice / Adept / Expert
7. I will impact ESPN and FOX Sports, by
providing a hard work ethic and to bring the
team together as a whole, to accomplish any
task at hand. All while keeping that team
atmosphere everybody loves.
PROMISE
8. CREDENTIALS
Work Experience:
• Satellite Operator in the United States
Marine Corps, Sergeant and leader of a
10 man fire team.
• Low Voltage Electrician, in charge of
connecting CAT5 cable too racks.
Education:
• Satellite Operator Certification, Fort
Gordon
• Sportscasting, Full Sail University(Exp. 2024)
Awards:
• Acknowledged by the Comms Chief of
outstanding work in the field regarding,
establishing signals in the Arctic Circle.
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Matt Seman
Industry Experience:
• Writer/Editor in high school.
Education:
• High School Graduate, College Student prior to Full Sail
University, where he attends now.
Leadership Experience:
• Sports editor for school newspaper
Skills and Proficiencies:
• Communication Skills
• Confidence, doesn’t allow pressure to get to him -
• Determined and hard working
Joshua Gonzalez
Overall Online Presence:
• Needs to work on online presence, has created online
networking sites to increase his branding online.
• Grade: Poor
HEADSHOT HEADSHOT
Industry Experience:
• Worked in the United States Marine
Corps.
• Low Voltage Electrician
• Sandwich Artist
Education:
• Oviedo High School Graduate, ECPI University, Radio
School, Satellite School, currently attending Full Sail
University.
Leadership Experience:
• Sergeant in charge of a 10 man fire team.
• Team lead during Operation Trident Juncture in
Norway.
Skills and Proficiencies:
• Satellite Operator, 3 years
• Radio Operator, 3 years
• Communications Planner, 3 years
Overall Online Presence:
• Not too many connections or online presence, that is
something I may need to work on. I have a Linkedin
account to start.
• Grade: Poor
10. COMPETITION
Anthony Ortiz
Noteworthy Experience:
• Owner of TopScore Sports Photography
• Real Estate Photographer&Video
Joshua Gonzalez
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• None that I can see.
Skills and Proficiencies:
• Construction Management - 3 endorsements
• Contract Negotiation - 2 endorsements
• New Business Development- 2 endorsements
Overall Online Presence:
• Very big online presence, he has over 500 connections.
He also has 1,056 followers on his activity page.
• Grade: Superior
Industry Experience:
• Worked in the United States Marine
Corps.
• Low Voltage Electrician
• Sandwich Artist
Education:
• Oviedo High School Graduate, ECPI University, Radio
School, Satellite School, currently attending Full Sail
University.
Leadership Experience:
• Sergeant in charge of a 10 man fire team.
• Team lead during Operation Trident Juncture in
Norway.
Skills and Proficiencies:
• Satellite Operator, 3 years
• Radio Operator, 3 years
• Communications Planner, 3 years
Overall Online Presence:
• Not too many connections or online presence, that is
something I may need to work on. I have a Linkedin
account to start.
• Grade: Poor
11. BRAND POSITION
For ESPN or FOX Sports who needs a
charismatic commentator or cameraman , I
provide a healthy and hard working team
atmosphere, that gets tasks done because, I have
military experience in working as a team to
accomplish all task, no matter how big. I am trust
worthy, loyal and have strong work ethic.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• WWE NXT Internship
‣ December | Orlando, Fl
• NFL Fox Coverage
‣ September-December | Tampa, Miami, Jacksonville
• From the NCAA to the Cotton Bowl
‣ August 19 | Full Sail University
Digital Marketing
• Primary Content:The kind of content I want to publish that
show case my archetype, I want to put out my podcast that I
will make with friends, and work together to grow our platform.
• Primary Tools: We will use Spotify and Youtube to promote
our content online.
• Website:I will use my online portfolio on my website, mainly to
showcase my skills to the online world. That should help
increase my online presence.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor on linkedin.com , that is
knowledgeable in the specific field that I am looking for.
I will try to accomplish this by September.
Formal Education
• Sportcasting Degree, graduation year 2024.
Technical Skills
• Work hard in learning telecommunications by asking
Anthony Ortiz to mentor me. August | 2022
• Increase my knowledge n communications and media
by researching. September | 2022
Soft Skills
• Increase my speaking skills, by practicing my
presentations more often.
• I also need to work on my active listening skills, I will
work on this by having more conversations with people.
14. YOUR NAME
You know I’ve noticed the decline in teamwork in the work environment.
Well, what I do is lead the team to success while also bringing the team
together, to tackle any task at hand. In fact, I have led 10 man squads in the
Marine Corps, and there was nothing that we couldn’t get done. I can
elevate a team to its highest potential.
Picture of You
Goes Here
15. REFERENCES
Anthony Ortiz, linkedin (2021)
https://www.linkedin.com/in/anthony-ortiz-3689aa98/
Dick Cox, linkedin (2022)
https://www.linkedin.com/in/dick-cox-9a978b35/
Randolph Buffington, linkedin (2022)
https://www.linkedin.com/in/dick-cox-9a978b35/
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
