Zachary Higgins is exploring a personal brand in sports photography. He discovered a passion for sports photography after his baseball career ended due to injury. His goal is to capture meaningful moments in sports to immortalize athletes' accomplishments. Higgins' skills include photography, videography, and social media marketing. He aims to establish himself as a freelance sports photographer within 10 years.

1. PERSONAL BRAND EXPLORATION
Zachary Higgins
Project & Portfolio I: Week 1
July 1, 2023

2. Hello! My name is Zachary Higgins. I come from the
land of the Great Lakes, beautiful Michigan. I am the
youngest child in my beautiful family including my
mother Kelly, my father Jason, and my older sister
Amy. I never really knew what I was going to do or
what purpose I had in this world until I found and fell in
love with sports photography.I had the dream of
becoming a professional baseball player and I even
made it to the college ranks for a little while, but after I
injured my shoulder and had to hang up the cleats for
good, I wasnt sure what to do. Sports photography
keeps me around the game, around all the games and
all the sports and I absolutly love it. I hope I can bring
my story and my skills into your life and capture some
of your most valuble moments in life.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Advertising Photographer
• Commercial Photographer
• Sports Photographer
BRAND ARCHETYPE - I am goal-
oriented with a mindset to improve
the world of sports through
photography. I am a strong-willed
person ready to take action and
overcome any obstacles or
challenges that come my way.
[PHATOGRAPHY] for [SPORTS MEDIA]
Picture Relevant
to Your Industry
Goes Here

4. [Sports Teams, Players, & Media Companies]
TARGET AUDIENCE
ISIAH VAZQUEZ
Outreach Plan:
• I will do my research on him and his work to know what
to ask him about
• I have his personal phone number and email so I will
reach out in one of those two ways
• I would like to reach out to Isiah soon and try and
connect with him through a FaceTime or zoom call.
PROFILE
PICTURE
{Owner] at [i35photography]
LUKE HEYMAN
Outreach Plan:
• I will do my research on Luke and make sure I know
what kind of pictures and what approach I would like to
take for the shoot.
• I have Lukes personal phone number so I will connect
with him through phone.
• I would like to reach out to Luke in a couple of days to
try and set up a postseason shoot with him during our
July break.
PROFILE
PICTURE [Freshman/Catcher] at
[Univerity of Florida]
Allison Farrand
Outreach Plan:
• One thing I will do to prepare for inital contact will be to
know exactly what I want to ask her and how I want to
execute the interview
• She is very active on social media so I will try and
reach out to her through miultiple social media outlets
such as Tik Tok and instagram
• I will most likely wait and try and rach out to her in the
ofseason of the MLB where she will most likely have
more time to entertain me
PROFILE
PICTURE [Team Photographer] at
[Detroit Tigers]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will have a job in the sports media realm immediately after
graduation
• I will do this by getting myself in the studio, doing all work to the
very best of my ability, and welcoming critique and feedback for
the rest of my time at Full Sail.
Mid Term: (10 years, 2033)
• By 2033 I will be fully a fully frelance
photographer/videographer
I will do this by consistantly taking other non free
lance jobs to grow my brand and portfolio and also
by consistantly taking and uploading branded
content to my own personal platforms.
Long Term: (20 years, 2044)
• By 2024 I will be a pannelest on the MLB Network
crew along side David Ortiz, Derric Jeeter, and
Bob Costas.
‣ I will do this by making a name for myself
in the sports realm, espically baseball,
through my continued work in the
fi
eld.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Adobe Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Communication Novice / Adept / Expert
Didgital Design
SOFT
HARD
Novice / Adept / Expert
Graphics/Photo Editing Software Novice / Adept / Expert
Storytelling Novice / Adept / Expert
Color Grading Novice / Adept / Expert

7. I help sports fans and athletes everywhere
capture the unique moments that de
fi
ne why
we love sports and imortalize them forever
with my photography.
PROMISE

8. CREDENTIALS
Work Experience:
• Production Crew, LISD TV. (6 yrs)
Education:
• High School Diploma, Sand Creek Jr, Sr,
High School.
• Sports Broadcasting, B.S., Full Sail University (2024)
Leadership Roles
• President, Lenewee county 4H club
(3 yrs)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
ISAIAH VAZQUEZ
Industry Experience:
• FreelancePhotographer -
TheNewsHouse.com
• Intern Photographer- Clarkson
Creative Photgraphy
• Marketing and communications
Photographer- Bowling Green Stte
University
Education:
• Bachelors of Science, Visual Communications
Technology- Bowling Green State University
• Masters of Science, Multimedia, photography and
design- Serycuse Univerity
Leadership Experience:
• Founder of i35photography
Skills and Pro
fi
ciencies:
• Ambitious
• Sports and event photography
• Photo Editing Software
ZACHARY HIGGINS
Overall Online Presence:
• 500+ connections,banner image showcasing one of his
pictures,professional headshot with his camera shoing
what he does,lengthy, well put together bio explaining
all about him?,active on all social media as well as has
his own website.
• Grade:Superior, 92 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Production Crew, LISD TV (6 yrs)
Education:
• In pursuit- Bachelors of Science, Sports Broadcasting,
Full Sail University
• High School Diploma- Sand Creek Jr, Sr High School
Leadership Experience:
• President, Lenewee County 4H Future Leaders (3 yrs)
• Captain, Varsity Baeball Team, Saginaw Valley State
Univerity (1 yr)
Skills and Pro
fi
ciencies:
• Adobe Software
• General Photography
• Communication
Overall Online Presence:
• 28 connections,banner image showing credibility with
pic of myself and Dan Patrick,headshot customised,
somewhat porfessional, needs update, somewhat
detailed pro
fi
le, explaining where I go to school but
de
fi
nitly needs some pad,active on all other social
media, URL not customised?
• Grade: Average, 50 out of 100

10. COMPETITION
SYDNEY DICK
Noteworthy Experience:
• None
ZACHARY HIGGINS
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• In pursuit- Bachelors of Science, Full Sail University
Skills and Pro
fi
ciencies:
• Information Literacy
Overall Online Presence:
• 232 Connections,banner image customized, piture
shoing her in the studio,profesional headshot done in
the studio,not very detailed pro
fi
le , just showing where
she goes to school, active on all social media, URL not
customized
• Grade:Average, 43 out of 100
Industry Experience:
• Production Crew, LISD TV (6 yrs)
Education:
• In pursuit- Bachelors of Science, Sports Broadcasting,
Full Sail University
• High School Diploma- Sand Creek Jr, Sr High School
Leadership Experience:
• President, Lenewee County 4H Future Leaders (3 yrs)
• Captain, Varsity Baeball Team, Saginaw Valley State
Univerity (1 yr)
Skills and Pro
fi
ciencies:
• Adobe Software
• General Photography
• Communication
Overall Online Presence:
• 28 connections,banner image showing credibility with
pic of myself and Dan Patrick,headshot customised,
somewhat porfessional, needs update, somewhat
detailed pro
fi
le, explaining where I go to school but
de
fi
nitly needs some pad,active on all other social
media, URL not customised?
• Grade: Average, 50 out of 100

11. BRAND POSITION
For athletes, and teams who are looking for a
oportunity to market their brand and capture
incredible moments forever, I provide A SPECIAL
PHOTOGRAPHY EXPIERENCE FOR ALL OF
YOUR NEEDS because I BELIEVE IN
CAPTURING NOT ONLY THE PERFECT IMAGE,
BUT THE MOMENT, MEANING AND PURPOSE
BEHIND IT.
“ZHP4:13”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SPORTEL Miami
‣ May 9-10 2024 | Miami, Fl
• 2023 Florida USSSA All State Gmes
‣ JUL 21-23 | Space Coast Complex, FL
• UCF Sports Media Team
‣ Orlando, FL
Digital Marketing
• Primary Content: I will primarily post consistant content of
sports photography/videography as well as some car
photography
• Primary Tools: I will use social media platforms such as
Instagram, Tik Tok, Facebook, and linkdin to pronote my band
and my work. I would like to start posting daily as long as I
can get out to get new content.
• Website:I will use my didgital portfolio site to my advantage
woth promoting myself and my brand. I will upload some of
my content onto the website and also post the website on all
of my social media to try and get more clicks and hopefully
more Buisness.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to pursue a mentor who has the same
vision as I do, an indepentdent person who is
established in their Buisness and has the proper
knowladge and means to teach me how they got to
where they are? SEPTEMBER 2023
Formal Education
• Sports Broadcasting, Dan Patrick School of
Sportscasting at Full Sail Univerity
Technical Skills
• Web Page Creation, July 2023
• Sales and Marketing, August 2023
Soft Skills
• Visualization, September 2023
• Relationships,August 2023
• Open Mindedness, July 2023

14. Zachary Higgins
You know [how capturing that perfect moment
in sports can be challenging, leaving everyone
without a memory they can look at forever]? Well, what I do is
[provide you the oportunity to capture every single one of those moments for
a lifetime]. In fact, [my Instagram page as well as my linkdin include many
examples of athletes making the play of a lifetime, that now they get to keep
for a lifetime.
“

15. REFERENCES
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/27-3011.00
27-4021.00 - photographers. O*NET OnLine. (n.d.-b). https://www.onetonline.org/
link/summary/27-4021.00
About me. Isaiah Vazquez. (n.d.-a). https://i35photography.com/about-me
About me. Isaiah Vazquez. (n.d.-b). https://i35photography.com/about-me
Allison Farrand - team photographer - detroit tigers | linkedin. (n.d.-a). https://
www.linkedin.com/in/allison-farrand-8083a4104
Bliss
fi
eld, mi jobs - 13,370 openings | glassdoor. (n.d.-b). https://www.glassdoor.com/
Job/bliss
fi
eld-jobs-SRCH_IL.0,10_IC1134506.htm
Florida Gators. (n.d.). https://
fl
oridagators.com/sports/baseball/roster/luke-heyman/
15522
Home -
fl
orida baseball. USSSA. (n.d.). https://
fl
baseball.usssa.com/
International Sports Market & Summit - Sportel Rendez-Vous. International Sports
Market & Summit - SPORTEL Rendez-vous. (n.d.). https://
www.sportelamerica.com/
Robert. (2016, August 16). Learn how to break into sports photography! • technically
easy. Technically Easy. https://technicallyeasy.net/learn-how-to-break-into-
sports-photography/
Shutter speed photography | what is shutter speed? | adobe. (n.d.-c). https://
www.adobe.com/creativecloud/photography/discover/shutter-speed.html
Sydney Dick - Full sail university - winter park, Florida ... - linkedin. (n.d.-d). https://
www.linkedin.com/in/sydney-dick-80aa21264
Technical skills: De
fi
nitions and examples for a resume - indeed. (n.d.-e). https://
www.indeed.com/career-advice/resumes-cover-letters/technical-skills
UCF Communications Jobs, employment | indeed.com. (n.d.-f). https://
www.indeed.com/q-Ucf-Communications-jobs.html
YouTube. (n.d.). Watch Detroit Tigers online | YouTube TV (free trial). YouTube.
https://tv.youtube.com/browse/UCXGChrJo3fnllxB
fi
moYefA