2. I am a 29-year-old veteran and already college
graduate in the fields of Psychology and Law. I
grew up in a poverty household so in order to
not to repeat my elders, I knew education was
the key to escape. With that being said one
constant nuance in my life has always been
sports. As an educated individual and a veteran
who has seen diversity, I would like to take all
the experiences I’ve seen and had and add that
into a future of sports broadcasting. My passion
is to express the joys of entertainment sports
and mix in my life experiences to help guide my
future audience.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Anchor
• Radio Talk Show Host
• Radio News Anchor
EVERYDAYMAN ARCHETYPE –
My archetype said I know how to
relate to others which will help me
connect with them while hosting a
show. Mixed with it stating that I am
friendly, humble, and practical I
think will also allows others to feel
comfortable attending or listening to
the future shows I will be working
Sportscasting for New York City Market
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jason Williams
Outreach Plan:
• I will first try to connect with him through LinkedIn.
• I will try and connect with him through Twitter.
• I will hopefully build enough of a comradery by the time
I graduate Full Sail that way when I apply for ESPN, I
will be able to use Mr. Williams as a refence.
PROFILE
PICTURE [DIRECTOR HUMAN
RESOURCES ] at [ESPN]
Ellen Russ
Outreach Plan:
• I will send Ms. Russ emails in regards to trying to build
a relationship.
• I will write Warner Media a letter trying to connect with
Ms. Russ.
• I will hopefully build enough of a comradery by the time
I graduate Full Sail that way when I apply for Warner
Media, I will be able to use Ms. Russ as a refence.
PROFILE
PICTURE [Senior Vice President
Human Resources] at
[WARNER MEDIA]
Kim Beauvais Outreach Plan:
• I will try to connect with her on Instagram Live.
• I will try to start a conversation through LinkedIn.
• I will hopefully build enough of a comradery by the time
I graduate Full Sail that way when I apply for FOX
Sports, I will be able to use Ms. Beauvais as a refence.
PROFILE
PICTURE
[EVP, HR & Business
Operations] at [FOX
SPORTS]
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Specific goal you want to achieve in short term.
‣I want to build my online brand showing that
you can indeed combine sports and movies.
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣As we discussed in class about my online
presence, I decided I will release a new sports
movie compilation every Monday. I will call it
“Sports Movie Monday”
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣I want the world to know my thoughts and
opinions so much so I want to have my own
show or platform where I can discuss with
viewers my thoughts on various topics.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Time Management Specialist
SOFT
HARD
Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Leadership Novice / Adept / Expert
Novice / Adept / Expert
Premiere Rush
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Reading A Teller Prompter Novice / Adept / Expert
Accountability
7. I help viewers to new elaborate ways of
thinking by always spitting out unbiased
facts.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• New York State Child Therapist
• United States Army
Education:
• Bachelors of Arts in Psychology
- Cornell College 2015
• Bachelors of Law
- Torrow Law 2018
Awards:
• Promoted to Sergeant in the US Army
9. COMPETITION
Kelvin Oteng-Amponsah
Industry Experience:
• Worked March Madness, Amway
Center, 2023
Education:
• A.A. Degree Valencia College (2016)
• History B.A. University of Central Florida (2018)
• Future Full Sail Graduate (2024)
Leadership Experience:
• Took over the classroom for the regular teacher.
• Upheld classroom routines to support student
environments and maintain consistent schedules.
Skills and Proficiencies:
• Leadership
• Communication
• Research
• Customer Service
Michael Christodora
Overall Online Presence:
• Online presence is okay but there is room for
improvement.
• 37 connections
• Grade: 70 / 100
HEADSHOT HEADSHOT
Industry Experience:
• Worked March Madness, Amway
Center, 2023
Education:
Bachelors of Arts in Psychology (2015)
Bachelors of Law (2018)
Future Sportscasting Graduate at Full Sail
University (2024)
Leadership Experience:
• Sergeant in the United States Army.
• I’m very understanding, can produce appropriate
solutions to difficult situations.
• Legal representation.
Skills and Proficiencies:
• Accountability
• Leadership
• Communication
Overall Online Presence:
• My online presence needs some serious work due to
that I rank my online presence as Poor.
• Grade: 20 / 100
10. COMPETITION
Spence Breed
Noteworthy Experience:
• Technical Assistant at M1BC
• Studio work at Full Sail University
Michael Christodora
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience
Education:
• Graduate from High School
• Attends Full Sail University
Skills and Proficiencies:
• Adobe Premiere Pro
• Teleprompter Operation
• Broadcasting Writing
Overall Online Presence:
• Has low online presence. Not very active on social
media. All accounts are very plain and generic
• Grade: Poor
Industry Experience:
Worked March Madness, Amway
Center, 2023
Education:
Bachelors of Arts in Psychology
Bachelors of Law
Future Sportscasting Graduate at Full Sail
University
Leadership Experience:
• Sergeant in the United States Army
• I’m very understanding, can produce appropriate
solutions to difficult situations.
Skills and Proficiencies:
• Accountability
• Leadership
• Public Speaking
Overall Online Presence:
• My online presence needs some serious work due to
that I rank my online presence as Poor.
• Grade: Poor 20 out of 100
11. BRAND POSITION
For ALL LISTENERS who DESIRE A NEW WAY
OF THINKING, I provide TRUE HONEST
OPINIONS WITH REAL LIFE EXPERIENCE TO
ADD WITH IT because I WAS ONCE IN YOUR
SHOES.
“CRITIC CHRISTODORA”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• March Madness
‣ 2023 | Amway Center, Orlando
• New York Yankees Game
‣ 2024 | Bronx, New York
• Los Angeles Lakers Game
‣ 2025 | L.A. California
Digital Marketing
• Primary Content: I will create a highlight videos of all sport
games.
• Primary Tools: I would promote my videos on all the major
social media platforms such as Instagram, Facebook, and
Twitter. I will post a new video every Monday at 2pm and call
it “Sports Movie Monday”
• Website: I will consistently post and release material on the
same day and time each week. That way viewers get used to
consistent content, which will help establish my brand.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor with sports broadcasting experience.
Someone who won’t just tell me what I want to hear.
But someone who will help me grow because they also
believe in me and my brand and what it is I am giving ti
my viewers.
Formal Education
• Sportscasting (2024)
Technical Skills
• Premiere Rush - June 2024
• Adobe Photoshop - June 2024
• Broadcast Writing – June 2024
Soft Skills
• Leadership – June 2024
• Read a teller prompter – June 2024
14. Michael Christodora
Hearing a sports broadcast of a guy you don’t know making millions of
dollars to hit a ball is boring. But imagine being given real life values and
lessons included and having those lessons be worth millions of dollars.
Picture of You
Goes Here
15. REFERENCES
Ellen Russ, LinkedIn. April 09, 2023
https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=false&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoA
AAAgfkMB3bEtPJIheKLB8HiSTYC1gVildhE&keywords=ellen%20russ&origin=RICH_QUERY_SUGGESTION&position=0&searchId
=cda97368-e909-4e03-a380-8760df9f21a2&sid=WNi
Jason Williams, LinkedIn. April 09, 2023
https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=false&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoA
AADFEi4B-
4IfyqfwCxQ4oWu_2QNTmaxzqIM&keywords=jason%20williams&origin=RICH_QUERY_SUGGESTION&position=0&searchId=abd5
e60b-ff84-43af-b782-a7c7e05116ba&sid=*v%3B
Kelvin Oteng-Amponsah, LinkedIn. April 08, 2023
https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=false&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoA
ACivNBQBpJAexeI9crAyqyUzuI_Pl2rB_2A&keywords=kelvin%20oteng-
amponsah&origin=RICH_QUERY_SUGGESTION&position=0&searchId=e6a62dcd-4cb7-431b-85b9-d2e9d1e2125f&sid=%40%2C%3B
Kim Beauvais, LinkedIn. April 08, 2023
https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=false&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoA
AAED4SwBYS7wey-
woLaV3df5SmlrvxtRYyQ&keywords=kim%20beauvais&origin=RICH_QUERY_SUGGESTION&position=0&searchId=fa48cd58-8276-
45f7-9f5b-038712f75a30&sid=RRK
Photo Citation Slide, Google. April 08, 2023
https://www.google.com/search?q=radio+anchor&tbm=isch&ved=2ahUKEwjbtvKk_Z3-AhXIcTABHQ90CBMQ2-
cCegQIABAA&oq=radio+anchor&gs_lcp=CgNpbWcQAzIFCAAQgAQyBQgAEIAEMgUIABCABDIGCAAQBRAeMgYIABAFEB4yB
ggAEAUQHjIGCAAQBRAeMgYIABAFEB4yBggAEAUQHjIGCAAQCBAeOgcIABCKBRBDOggIABCxAxCDAToECAAQAzoICAA
QgAQQsQM6BAgAEB5QsQdYmCZg_C1oAHAAeACAAUuIAbsGkgECMTOYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=im
g&ei=t00zZJv_G8jjwbkPj-ihmAE&bih=969&biw=1728&hl=en#imgrc=miU5CqK8mnma6M
Photo Citation Slide, Google. April 08, 2023
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
