5. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
• They all look dramatic
• There's a surprising amount of blue and purple in the images
• They all use special effects from Photoshop
• Most of the images are about people
How will your mood board influence your final product?
• My images will look artistic
• I will try use as many of the effects correctly as I can. I am
interested in the effects I collected in the mood board such making
the motion blur, the dispersion splatter effect, flaming objects,
lighting effect, planets, star field, smoke effect, face swap,
rotoscope, TV interlaced lines, rainbow
6. Informal Proposal
Current Idea
Concept Graphics portfolio
Type of
products you
would make
Motion blur, the dispersion splatter effect, flaming objects, lighting effect, planets,
star field, smoke effect, face swap, rotoscope, TV interlaced lines, rainbow, light line
What you will
need to make
them
Photoshop, computer, Google images,
Audience Age: 8+
Gender: Both
Psychographic: Balanced?
Geodemographic: first world countries
Social grade: C2, C1, B
Bubbl.us or hand drawn-scanned using college printers exploring 3 potential ideas
Bubbl.us or hand drawn-scanned using college printers exploring your final idea
Collection of images related to your product/inspirational/visually interesting
At least 15 needed
For your idea, write a brief, informal proposal. Ensure you proof read and check spelling etc
For the audience section consider age/gender/psychographic/geodemographic/social grade etc
Discuss the other two ideas from your initial mind map and reasons for why you didn’t choose them
