"Getting the Word Out: Innovations in Training and Dissemination" was presented at Sex::Tech 2011 by Zoe Lehman of Chicago Female Condom Campaign.

2. Getting the Word Out: Innovations in Training and Dissemination

3. Zoe Lehman

4. Chicago Female Condom Campaign Mission: To improve access, awareness, and proper use of FCs Technology: www.ringonit.org, Facebook, Twitter, photo campaign Educate women, men, and transgender on vaginal and anal use Publicize availability in Walgreens stores Promote campaign events, trainings, and media coverage Share FC news and campaigns

5. Lessons Learned Keep online followers engaged but not overwhelmed 2-3 Facebook posts per week 3-4 tweets per day throughout day Don’t link Facebook and Twitter to auto-update

6. Best Practices Quality over quantity Dedicated Social media manager: Consistent Messaging Materials downloadable on website

7. Facebook Insights

9. Robyn Dayton

10. Background Information Getting guidelines utilized, not just printed: Online forum to advance evidence-based practices in international youth peer education Purpose: Expert responses to questions Space to share successes, address gaps in guidelines Familiarize participants with Evidence-based Guidelines for Youth Peer Education

11. Lessons Learned Online forums require careful planning to: Run smoothly Attractparticipants Create a safe space in which visitors to the forum are willing to put themselves “out there” Beyond expert experiences

12. What worked well? Repeated forum advertising via authoring agencies before and during the event Planted questions Acknowledgement and response to tool gaps via the forum

13. Forum by the numbers 3 day forum 7pages on unique topics 4 experts from US, Eastern Europe, Philippines 2,500 visits 1,300 unique visitors from 85 countries 18 users posting comments

15. Dennis H. Li

16. Mobilizing Schools Around Effective Adolescent Sexual Health Education Texas Middle and High Schools Target School officials, teachers, parents, and community members Technology Web-based decision support system (DSS) with multimedia tools Purpose Adoption, implementation, and maintenance of evidence-based sexual health education programs

17. Conceptual Frameworks Are Key Maintenance Assessment Implementation Preparation Getting others on board Efficiently capture behaviors and determinants without overwhelming the user

19. Uses knowledge acquisitionand theoretical and empirical evidence

20. Obtaining continuous feedback from community members

21. Developing training and advocacy tools that utilize various media

22. 8 behavioral matrices

23. 66 performance objectives

26. Renee Randazzo

27. Hardy Girls Healthy Women Programs for girls Training for adults who work with girls Envisioning a world where girls experience independence, safety, and equality in their everyday lives.

28. Sexualization Defined A person’s value comes only from his/her sex appeal. “Sexy” is narrowly defined. A person is objectified. Sexuality is inappropriately imposed.

30. Lower self esteem

31. Increased incidence of eating disordersAmerican Psychological Association Task Force Help her understand stressors within a larger context What Adults Can Do Build her alliance with other girls Encourage Activism!

33. Sharing images

34. Shifting perspective