4 recommendations for scholarly and professional societies

1. Publishing trends
Chris Graf

2. 2
recommendations
for scholarly and
professional societies4

3. Fast change
3

4. Economic Trends
61%
Society revenue
derived from
publishing
Outsell, Professional Associations and Learned Societies: Current Issues and Outlook, October 2014
4

5. 5

6. 6
Figure 1. Open Access Preliminary Market Size and Growth
Rates, 2012

7. 7
Figure 2. Open Access Revenue Preliminary Size, Share, and
Growth by Product Type, 2012

8. 8
Open Access Policy
http://roarmap.eprints.org/

9. 9

10. 10

11. 11

12. 12
Kindly sponsored by IEEE
http://www.stm-assoc.org/standards-technology/resources/tech-trends-2015/

13. 13
Kindly sponsored by IEEE
http://www.stm-assoc.org/standards-
technology/resources/tech-trends-2015/

14. 14
Metrics

15. 15
Metrics
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/301473/bis-14-654-
research-council-impact-reports-2013-trends-in-inputs-outputs-and-outcomes_formatedit.pdf
Knowledge generation
Human capital
Public policy
Commercialisation
Impact case studies

16. 16
Appendix A: New Metrics Framework

17. 17
Kindly sponsored by IEEE
http://www.stm-assoc.org/standards-technology/
resources/tech-trends-2015/

18. 18
Social

19. 19
Use of Domain-Specific Social Media for Personal or
Professional Reasons, Engineers, Scientists, and Academics

20. 20
Digital

21. Wiley’s Digital Roadmap
Mobile
Wiley Online Library
Research
Author Ecosystem
Shared Services
Content enrichment
21

22. Wiley’s Digital Roadmap
Mobile
Wiley Online Library
Research
Author Ecosystem
Shared Services
Content enrichment
22

23. Wiley’s Digital Roadmap
Mobile
Wiley Online Library
Research
Author Ecosystem
Shared Services
Content enrichment
23

24. Wiley’s Digital Roadmap
Mobile
Wiley Online Library
Research
Author Ecosystem
Shared Services
Content enrichment
24

25. Wiley’s Digital Roadmap
Mobile
Wiley Online Library
Research
Author Ecosystem
Shared Services
Content enrichment
25

26. Wiley’s Digital Roadmap
Mobile
Wiley Online Library
Research
Author Ecosystem
Shared Services
Content enrichment
26

27. Members

28. 28
Generational
“It is critical to engage
young professionals.”
Association Laboratory
Engaging Young Association Members
http://associationlaboratory.com/pdf/Engaging_Young_Association_Members.pdf

29. 29
METHODOLOGY MAXDIFF LIMITATIONS
• Online research survey
was conducted in
November 2014
• Audience was research-
based professionals
• No restrictions based on
geography, demographics,
behaviors, or any other
type of restriction were
applied
Maximum Difference Scaling
(MaxDiff) was used to
determine which activities
and resources typically
provided by associations the
respondents found most
appealing.
• Skewed towards a
scholarly audience.
• Does not represent trade
association members
• Does not reflect trends or
changes in the market
Goals and methods

30. 30
1%
6%
17%
22% 23%
25%
6%
1930s 1940s 1950s 1960s 1970s 1980s 1990s
About the respondents
5% 14% 31% 13% 37%
Lower than a
Bachelor’s Degree
Bachelor’s Degree Master’s Degree Professional Degree Doctorate Degree
Year Born
Millennials
31%
Silent
Generation
3%
Baby
Boomers
31%
Generation X
35%

31. 31
8%
Research
Institute
39%
University
or college 6% Corporation
17%
Hospital or
Healthcare 6% Government
12% Student 3% Nonprofit
Place
of Work
56% have
more than
10 years
work
experience
10+ years
56%
Less than
1 year
4%
Between 1
and 10 years
40%

32. 32
North
America
27%
South
America
5%
Africa
6%
Europe
29%
Middle
East 8%
APAC
25%
Country of Residence

33. 33
Unsure
5%
Not a
member
26% Current
member
69%
BranchingQuestion:
MembershipStatus

34. “The cost is too high”
“I’ve never been invited”
“I don’t know what is
available”
“It never occurred to me”
“I let my membership lapse”
“I never had reason to join”
“I don’t think there is any
value”
“I can get the benefits
elsewhere”
Reasons for Not Joining
24%
15%
12%
12%
11%
9%
4%
3%
34

35. 35
Journal
Peer-reviewed journal that publishes
academic/scholarly research
Continuing Education
Opportunities for continuing education
and training
Magazine
Publication (typically magazine) with
latest techniques, trends in your field
Standards
Standards, guidelines and reference
guides for your field
Conference
Capability to attend an in-person
event(s) (i.e. annual meeting)
Continuing Education
Opportunities for continuing education
and training
Journal
Peer-reviewed journal that publishes
academic/scholarly research
Magazine
Publication (typically magazine) with
latest techniques, trends in your field
Expert Advice
Expert advice from professionals
in your field
Leadership Experience
Opportunities to gain leadership
experience
MEMBERS
NONMEMBERS
Most Valued Benefits (1 through 5)

36. 36
“Professional societies
have a tough slog ahead.”

37. Innovate
Plan your
strategy
Partner
Recommendations
Recruit
37

38. 38
Plan your publishing strategy
Know where you are heading
• Mission
• Vision
• Strategy
• Plan

39. 39
• Products
• Community
• Careers
• Spin-offs
Innovate
Experiment, carefully

40. 40
• Membership rates
• Adjacent markets
• Members, customers
Recruit
Focus on growing your community

41. 41
• Other societies,
organisations,
Institutions
• Publishers
• Start-ups
Partner
Build your team

42. cgraf@wiley.com | @chrisgrafpub
@WileySocieties