This document discusses how to market a student senate to increase visibility and awareness. Marketing the senate can help with recruitment, building relationships with students, faculty, staff, and the surrounding community. Successful marketing tactics include having a presence on campus, engaging with students, faculty, and staff, serving on campus committees, participating in civic activities off campus, and using tactics like class raps, tabling, co-sponsoring events, flyers, and one-on-one student interactions. The overall goal of marketing the senate is to increase its reputation and involvement across the campus and community.

1. How to Market Your Senate
Created and Presented by:
Brayden Mann
Public Relations Coordinator

2. Marketing Your Senate?

3. What does “Marketing Your Senate” Mean?
• It means creating visibility and
awareness to your senate.
• This is effective for
recruitment, building relationships
with
students, administration, faculty, sta
ff, and the surrounding community.

4. What Can Marketing Do For Your Senate?
Your Senate Without Marketing
Your Senate With Marketing

5. On Campus
• Having a greater presence on
Campus creates an environment
where student opinion has an
important weight.
• Many of the relationships on
campus that mold the image of the
senate are the following:

6. Students
• Students are the bread and butter
of your marketing—you are
them, they are what you represent.
• How to get students involved
consists of balancing the
fun, lighter of aspects of senate
with the heavier work.
• To have fun, but to give weight.

7. Faculty and Staff
• Building a relationship with Faculty and Staff
is essential for a proactive, building
collaboration to help make your school
better.
• Your senate’s connection can help bridge a
gap of unawareness faculty and staff may
have had on campus—a potential immediate
benefit. This can also lead to class rap and
networking opportunities on campus.
• Additionally, a senate who gets faculty and
staff more aware, can also get them more
involved in student activities.

8. Administration
• Administration has a lot of pull on
any given campus. One of the ways
that senate members can spread
reputation is by going on campuswide committees.
• Simple networking opportunities
become beneficiary for senate and
the individuals making them.

9. Off Campus
The Community
• Civic duty is one of the
quintessential aspects of senate.
• Giving your senate a yearly
civic, charitable activity not only
promotes senate visibility, but
promotes a healthy environment
surrounding the school.

10. Large Group Discussion:
What are Successful Marketing Tactics on your Campus?

11. Student-Focused Methods
• Class Raps are an under
utilized, but essential tactic.
• Tabling.
• Co-Sponsoring Events on Campus.
• One on one interaction with
Students is invaluable.
• Flyers/General work of the PRC.

12. Senate Pitch