Career centers slideshare
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What can publishing teach us about career centers? This presentation looks at the connection between the two; the importance of content, marketing and sales.
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Career centers slideshare
- 1. What Can Publishing Teach Us About Career Centers? Chris Graf, Allister Crowley + Sarah Andrus
- 2. HELLO. Chris Graf New Business Director Allister Crowley Business Development Manger Sarah Andrus Business Development Manger We are the business development team for Wiley Career Centers.
- 3. We work at WILEY a global publisher with 200years of publishing experience 3divisions focused on learning and professional development 1successful job board platform
- 4. 5 years ago we launched WILEY JOB NETWORK an online job board for academics and professionals in STMS. We have developed a range of core capabilities in STMS digital online recruitment.
- 5. Wiley Job Network now provides a VALUED, ENGAGING, PROFITABLE career center. JULY 2014 5000 job ads per month 82000 candidate profiles 14000 searchable resumes 1250 advertisers 75000 Visitors per month
- 6. But what’s the connection between publishing and career centers?
- 7. PUBLISHING /pʌblɪʃɪŋ/ noun The process of production and dissemination of literature, music, or information — the activity of making information available to the general public. Wikipedia | November 2014
- 8. Let’s consider the process for producing a book… …the production of the book is only half the story. Source the best paper Find a great printer Bind and ship the book 1 2 3
- 9. What about the… …without it the book is empty and no one will read or buy it. CONTENT SALESMARKETING
- 10. It’s the same for a CAREER CENTER, the platform/website is only the start. Who will advertise jobs? How will we make sure the right jobs are available? How do we attract job seekers? What type of advice can we provide? How do we make connections in STMS recruitment?
- 11. CONTENT PROVISION TRAFFIC BUILDING ROUTE TO MARKET Consider how to resource and support you career center. Not only for the first year but on an ongoing basis… • Trial contracts with recruitments and employers • Job scrapes in conjunction with our partners • Feeding relevant WJN jobs through to society platform (cross posting) • Relevant careers article and content • Targeted marketing to members • Search engine optimisation • Pay Per Click management • Social media E • engagement • Global reach • Contextual widgets on relevant society websites • Engaging advertisers • Using media partners to generate leads • Existing relationships in place – employers and recruiters • Pricing and sales strategy support • Global representation
- 12. LAUNCH Site build, project management, strategy and implementation. SALES Recruitment sales and account management. MARKETING Search, social, content and targeted advertising. SUPPORT Maintenance, hosting and licensing. Year 1 Year 2 Year 3 COMMUNITY Content strategy, resources and advice.
- 13. We are FANATICAL about career centers.
- 14. As a career solutions PARTNER, we can deliver more than monitoring, marketing, and maintenance.
- 15. PLATFORM COMMUNITY SALES MARKETING • Integrated • Flexible • User focused • Specific • Supportive • Multi-channel • Global • Niche • Focused • Print • Digital • Active vs Passive
- 16. GET IN TOUCH. If you have any questions or would like to learn more. exchanges.wiley.com/societies/societycareercenters societysolutions@wiley.com
Editor's Notes
- November 2011 Great platform No traffic No advertisers No database No content July 2014 5000 job ads per month 82,000 candidate profiles 14,000 searchable résumés 1250 advertisers 75,000 visitors per month Profitable Wiley Job Network is an example of a high-quality audience we have already built, small and niche, but engaged and unique. Higher-quality service for communities, and higher-quality candidates for recruitment advertisers. See also detail on Society for Hospital Medicine Career Center, in Appendix 3. This is a newer site (as described later, it launched January 2014), and the Leading Indicators are looking great. In January 2014, Wiley took over the Society for Hospital Medicine’s Career Center from Boxwood Technologies. In the first five months, the Center surpassed projected metrics, with more than 23,000 job posting views, and 79 new recruiters. The number of new job seekers have doubled year on year and the number of job applications have grown by 61.5%.
- The story. We conducted interviews … with leaders from 10 top-rank societies … to explore their interest in career center solutions … as a tool for increasing member engagement … and in the mix with everything else they’re doing … to enhance member engagement. We confirmed that career center services … do increase member engagement … and do produce profit for societies. We found that all-encompassing career center solutions … are more appealing to larger, sophisticated societies… and … are much more appealing … than traditional job boards. Societies want to provide services to members … and to the full community that they are part of … and resources and access … to this talent pool for members in practice and academia … as well as corporates, industry, and the private sector. We found that societies are seeking … content for professional development and career skills … that is specific to the fields where they focus … and the communities they serve. the Perfect Career Center Solution … is: Personalized … specialized … facilitates soft-skills development for members … enables networking and mentoring … It is mobile, interconnected and integrated … it is easy to use … And most importantly, it delivers relevant unique content … and relevant jobs. We learned … that societies want Wiley to deliver … an all-encompassing, integrated career center solution Challenges Lack of time. Low usage. Difficulty finding recruiters. Lack of awareness among members. Lack of expertise. _____________ Extra notes. So that members don’t need to keep track of multiple different resources … or search multiple company websites individually … instead everything is contained in one space. For members, for employees to post openings specific to their field … For resources so that members can learn more about … the interviewing process, writing resumes … A place where members can post their resumes … and their experience … and can start conversations with potential employers
- What defines our pricing: Available ongoing services: advertising sales, promotion, customization of content (e.g., career advice resources) to target audience, and management of career center site Flexibility in weighting upfront investment against long-term royalty gains. Differentiate between “technical support of platform” and what is termed here the “management of career center site” (updating of editorial content, project management of platform, etc.)