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Attitudes to the role of the professional society |
© 2016 Elsevier. All rights reserved.
Survey on attitudes to the role,...
Attitudes to the role of the professional society | 2
Section
Objectives, Methodology and Sample
1. Relevance of professio...
Attitudes to the role of the professional society | 3
Understand the relevance of societies in today’s market
Evaluate soc...
Attitudes to the role of the professional society | 4
Methodology
 Methodology Online survey
 Targets Researchers and Pr...
Attitudes to the role of the professional society | 5
Section Summary: Relevance of Professional Societies in Today’s Mark...
Attitudes to the role of the professional society | 6
Professional Societies Membership
We can expect societies to continu...
Attitudes to the role of the professional society |
Sample: All respondents, excluding “don’t know/unsure” (n=2,110)
Q. Ho...
Attitudes to the role of the professional society | 8
Professional Societies Relevance Over Time
…and nearly half see soci...
Attitudes to the role of the professional society | 9
Professional Societies Joining Process
Few believe there are barrier...
Attitudes to the role of the professional society | 10
Professional Societies Accessibility/Availability
However, 1 out of...
Attitudes to the role of the professional society | 11
Societies must create an atmosphere of inclusion. Right
now Societi...
Attitudes to the role of the professional society | 12
Section Summary: Performance in Advocacy, Information and Interacti...
Attitudes to the role of the professional society | 13
Top line Results
Societies performance was evaluated in 3 major top...
Attitudes to the role of the professional society | 14
Section Summary: Value Proposition
Societies need to improve their ...
Attitudes to the role of the professional society | 15
Societies Members’ Perception of Value for Money
Societies are rela...
Attitudes to the role of the professional society | 16
Societies Effectiveness in Communicating their Value
…improving the...
Attitudes to the role of the professional society | 17
Most Suitable Electronic Communications
Sample: All respondents who...
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Elsevier Society Member Survey

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Survey on attitudes toward the role, performance and value of the professional society

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Elsevier Society Member Survey

  1. 1. Attitudes to the role of the professional society | © 2016 Elsevier. All rights reserved. Survey on attitudes to the role, performance and value of the professional society July 2016
  2. 2. Attitudes to the role of the professional society | 2 Section Objectives, Methodology and Sample 1. Relevance of professional societies in today’s market 2. Performance in advocacy, information and interaction activities 3. Value Proposition Table of Contents
  3. 3. Attitudes to the role of the professional society | 3 Understand the relevance of societies in today’s market Evaluate societies role and performance in 1) advocacy, 2) information & education and 3) interaction & visibility activities Appraise societies value proposition and their ability to communicate that proposition Objectives 1 2 3 N.B: the intention of this survey is to provide an aggregated view of societies. It is acknowledged that the performance of individual societies will vary and may not reflect the aggregated view.
  4. 4. Attitudes to the role of the professional society | 4 Methodology  Methodology Online survey  Targets Researchers and Practitioners (including physicians and engineers)  Sample 89,896 researchers and practitioners were randomly selected for this study (Researchers and practitioners were randomly selected from several sources including: authors who had published across 20,000 journals in 2014 and 2015, and users of health journals/ tools including PracticeUpdate)  Responses 2,143 surveys in total. 2.4% response rate (quotas were used to ensure responses were representative of the market). Error margin is 1.8% at 90% confidence levels
  5. 5. Attitudes to the role of the professional society | 5 Section Summary: Relevance of Professional Societies in Today’s Market Societies continue to be viewed as relevant, though need to do more if they want to appeal to all members of their communities, esp. younger members. Societies are relevant and the vast majority of respondents intend to renew their membership.1 Nearly half see societies as more relevant today than previously; however, there is a large minority, over a third, who believe relevancy has decreased.2 The joining process for becoming a member of a professional society is straightforward.3 The perception that societies are not ‘inclusive’ to all will impact the ability to recruit new members.5 1 out of 3 feel societies are not accessible/available to all levels of their community, more of those under 36 believe this to be the case.4
  6. 6. Attitudes to the role of the professional society | 6 Professional Societies Membership We can expect societies to continue to thrive (at least) in the near future. Societies are very effective at retaining current members (willingness to renew). 84% of respondents are members of a professional society On average each society member has 2.9 professional society memberships (80% are members of 2 or more societies) of the current society members will definitely/ probably renew their membership Sample: All respondents (n=2,143) Q. Are you currently a member of a society linked to your work or research? Q: How many societies are you a member of? Q: How likely are you to continue being a member of your society next year? 92% Members Willingness to Renew Membership
  7. 7. Attitudes to the role of the professional society | Sample: All respondents, excluding “don’t know/unsure” (n=2,110) Q. How relevant are societies to you in your profession? 7 Professional Societies Relevance The vast majority believe professional societies are relevant today... 89% 5% consider societies somewhat irrelevant or not relevant at all …are Professional Societies Relevant? 6% consider that societies are neither relevant nor irrelevant consider societies very/somewhat relevant …has the relevance changed over time? Societies are more relevant today than they used to be No change in the relevance of societies over time Societies are less relevant today than they used to be 46% 19% 35%
  8. 8. Attitudes to the role of the professional society | 8 Professional Societies Relevance Over Time …and nearly half see societies as more relevant today; however, a third believe they are less relevant - this is higher in Europe and North America. Sample: All respondents, excluding “don’t know/unsure” (n=1,910) Q. Do you feel that the relevance of societies has changed over time? …has the relevance changed over time? Societies are more relevant today than they used to be No change in the relevance of societies over time Societies are less relevant today than they used to be 46% 19% 35% 89% 5% consider societies somewhat irrelevant or not relevant at all …are Professional Societies Relevant? 6% consider that societies are neither relevant nor irrelevant consider societies very/somewhat relevant
  9. 9. Attitudes to the role of the professional society | 9 Professional Societies Joining Process Few believe there are barriers to joining, most believe the joining process is straightforward. Sample: All society members, excluding “don’t know/unsure” (n=1,734) Q. Do you feel that your society has a simple joining process? 83% 6% strongly disagree or disagree that the joining process is simple 11% neither agree nor disagree that the joining process is simple strongly agree or agree that joining a society is simple …your Society has a simple joining process? …is your Society Accessible/ Available to All ? 32% 68% NO. I don’t feel my society is accessible/ available to all levels of my community YES. I feel my society is accessible/ available to all levels of my community
  10. 10. Attitudes to the role of the professional society | 10 Professional Societies Accessibility/Availability However, 1 out of 3 feel societies are not accessible/available to all levels of their community, more of those aged under 36 believe this to be the case (41%). Sample: All society members, excluding “don’t know/unsure” (n=1,396) Q: Do you feel that your society is accessible/available to all levels of your community? …is your Society Accessible/ Available to All ? 32% 68% NO. I don’t feel my society is accessible/ available to all levels of my community YES. I feel my society is accessible/ available to all levels of my community 83% 6% strongly disagree or disagree that the joining process is simple 11% neither agree nor disagree that the joining process is simple strongly agree or agree that joining a society is simple …your Society has a simple joining process?
  11. 11. Attitudes to the role of the professional society | 11 Societies must create an atmosphere of inclusion. Right now Societies seem to be focused on prestige, and "points of excellence". This is often due to lack of funds, but the result is wide-spread exclusion. North America, Physical Sciences, 36 to 55 years old “ A society journal publication process might become an expression of scientific power of leading individualities in the field. Societies functioning is no more directed toward its members, but for the promotion and protection of some leading individuals point of view. Europe, Social Sciences, under 36 years old “ Voice of Society Members Inclusion
  12. 12. Attitudes to the role of the professional society | 12 Section Summary: Performance in Advocacy, Information and Interaction Activities Providing good online communities for networking/collaboration and actively helping members to increase their visibility are important areas for improvement. Societies perform below expectation for advocacy activities. Advice for shaping government policy is the most important area for improvement within this topic. 1 Information & education activities are considered important and performance is good, specifically for keeping members updated and providing access to journals. 2 Enabling access to online networking platforms and helping members increase their visibility in the community is one of the most critical areas to address. 3 Societies need to fulfil the unmet needs of the youngest generation in order to continue to be successful. Key is providing tools/platforms that enable virtual interaction for society members. 4
  13. 13. Attitudes to the role of the professional society | 13 Top line Results Societies performance was evaluated in 3 major topics. ImportanceoftheSocietyActivities Low High HighSatisfaction with the Society Activities WINNING (High Importance and Low Satisfaction) UNDER SUPPORTED (Low Importance and High Satisfaction) OVER ACHIEVING (Low Importance and Low Satisfaction) AT RISK Information & Education Activities Interaction & Visibility Activities Advocacy (High Importance and High Satisfaction)
  14. 14. Attitudes to the role of the professional society | 14 Section Summary: Value Proposition Societies need to improve their value proposition using digital forms of communication. Society members consider the value for money of their membership to be fairly low, and view society communications at demonstrating their value as needing improvement. 1 The future of society communication with the public, society members and between society members is expected to be largely digital.2 Emails/alerts and online publications are considered the most suitable form of electronic communication. A large minority also consider ‘society websites’ as a suitable means of communication across most activities. 3
  15. 15. Attitudes to the role of the professional society | 15 Societies Members’ Perception of Value for Money Societies are relatively low scoring for ‘value for money’, particularly amongst mid- career professionals and those in Europe. Sample: All society members, excluding “don’t know/unsure” (n=1,695) Q. To what extend do you agree that your society provides good value for money? 55% 16% strongly disagree or disagree societies provide good value for money 29% neither agree nor disagree that societies provide good value for money Agree/strongly agree that societies provide good value for money …is your ‘Society Good Value for Money’? …how effective are societies at communicating their value? 57% 10% consider the value communication to be poor 34% consider the value communication to be average consider the value communication to be Good or Excellent
  16. 16. Attitudes to the role of the professional society | 16 Societies Effectiveness in Communicating their Value …improving the value proposition is key, as is developing communications that focus on demonstrating the value that societies provide for fees charged. Sample: All society members, excluding “don’t know/unsure”(n=1,754) Q. How effective have the societies in your field been at communicating their value (e.g. demonstrating the benefits of being a member)? …how effective are societies at communicating their value? 57% 10% consider the value communication to be poor 34% consider the value communication to be average consider the value communication to be Good or Excellent 55% 16% strongly disagree or disagree societies provide good value for money 29% neither agree nor disagree that societies provide good value for money Agree/strongly agree that societies provide good value for money …is your ‘Society Good Value for Money’?
  17. 17. Attitudes to the role of the professional society | 17 Most Suitable Electronic Communications Sample: All respondents who selected electronic communications in each activity. Q. Please could you specify which method(s) of delivery you believe are most suitable for each activity? Emails/Alerts Online Publications Social Media Society Website No preference n=1,198 n=1,146 n=1,131 n=1,559 n=1,155 53% 60% 47% 39% 3% 68% 54% 22% 36% 3% 59% 68% 13% 37% 4% 75% 61% 15% 29% 2% 35% 83% 11% 33% 3% Across key activities, emails/alerts and online publications are considered the most suitable means of electronic communication. A large minority also consider ‘society websites’ suitable across all activities. Increasing public awareness Enabling collaboration Conducting CPD Informing me of the latest advances Presenting my research findings

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