Superior understanding of automated outreach and lead generation; modern coding languages, digital design and marketing. Adept at marketing and media creation. Extensive success at troubleshooting website functionality identifying and solving critical problems towards driving business value. Functional SEO and PPC ad expert with proven experience in content strategy, link building, and keyword strategy. Over 3 years of experience driving organic site traffic across multiple verticals to improve search engine results. Result-oriented Lead Generation Specialist, outstanding corporate and internal communication strengths - with success in engaging and qualifying B2B and B2C prospects cutting across Real Estate and Energy Industries. Employing effective detail orientation to delivering quality leads, contributing substantially to business growth initiatives.

1. .
Uche Emordi
Scrum Master, Business Developer
Address Lagos
Phone +234 - 8101536132
E-mail emordiuche@gmail.com
LinkedIn https://www.linkedin.com/in/uche-emordi/
Superior understanding of automated outreach and lead generation; modern coding languages, digital
design and marketing. Adept at marketing and media creation. Extensive success at troubleshooting
website functionality identifying and solving critical problems towards driving business value.
Functional SEO and PPC ad expert with proven experience in content strategy, link building, and keyword
strategy. Over 3 years of experience driving organic site traffic across multiple verticals to improve search
engine results.
Result-oriented Lead Generation Specialist, outstanding corporate and internal communication strengths -
with success in engaging and qualifying B2B and B2C prospects cutting across Real Estate and Energy
Industries. Employing effective detail orientation to delivering quality leads, contributing substantially to
business growth initiatives.
Education
2013-03 -
2018-03
B.Eng: Chemical Engineering
University of Benin - Edo State
2021-04 -
2021-04
Coursera Specialization: SEO
UC Davis University of California - Coursera
This Specialization teaches how to optimize website content for the best possible search
engine ranking. I learnt the theory behind Google search and other search engine
algorithms; including on-page and off-page optimization, optimizing for local and
international audiences, conducting search-focused website audits, and aligning SEO
with overall business strategies. The Specialization culminates in a hands-on Capstone
Project, in which I applied my skills to a comprehensive SEO consulting task.

2. .
Work History
2020-05 -
Current
Webmaster/Business Developer
Ownahome.ng, Ogudu, Lagos
 WordPress design and development; migration to Gatsby.js React.js framework.
 Conceptualized, planned and executed original designs for wide range of website
properties.
 Designed graphics for website decoration and layout.
 Troubleshot issues with websites and fixed scripting and use issues and maintained
SEO health score to at least 90%.
 Implemented Google-based SEO and ad campaigns to meet budget specifications.
 Employed coding practices based on commonly accepted standards to establish
site layout and user interface.
 Coded websites using HTML, CSS, JavaScript in React.js framework.
 Generated web hosting presence to accommodate specified needs, uploading
and maintaining files on account.
 Converted graphic designs, unbranded and format agnostic images to usable web
images using Adobe Photo Shop.
 Implemented structured data for web presence, brand identity and SEO.
 Researched and analyzed competitor website and advertising links to gain insight
into new strategies.
 Performed ongoing keyword discovery, expansion and optimization to increase
organic search footprint and drive relevant site traffic.
 Maintained Google and Bing Webmaster Tools accounts and monitored for crawling
and indexing issues.
 Created content strategies for digital media.
 Performed in-depth competitor reviews to check competitor activities with ad
placement, keyword use, placement bids and landing pages.
2019-09 -
2020-05
Training Administrator
Lonadek Nigeria Limited, Lagos, Nigeria, Nigeria
 Supported with brand corporate communication, engaging database of Over
30,000 professionals and stakeholders including clients like Total, Chevron, Eroton,
Bentley Systems, Aveva, Makon Engineering, among others.

3. .
 Research, writing and editing of proposals that landed in business for company.
 Responsible for brand product education and involved in online social media
promotion campaign.
 Part of on-boarding team responsible for implementation, seamless migration and
integration of marketing database onto Salesforce.
 Regularly interfaced offline with company's clients through calls, meetings and
administered training for Total Nigeria Limited, and was involved in PetroSkills'
collaboration to administer training to Chevron Nigeria Limited.
 Managed and Segmented Email list/Database of over 30,000 contacts, improving
messaging which led to increase in response rates averaging 20%, guiding hot, warm
and cold leads through different stages in sales funnel.
 Reaching out to customers, and prospects via call and email.
 Development of content marketing material/program announcements for training
courses.
 Prepared budgets for Training programs and organized travel and accommodation
logistics for said training programs; interfacing with finance department for approval.
 Gathered data about course success and participant experiences to help with
future course planning.
 Evaluated success of training programs and recommended improvements to upper
management to enhance effectiveness.
2020-03 -
2020-03
Training Administrator
Total Nigeria Limited (Contract), Victoria Island, Lagos
 Administered Safety Engineering Training for Total Nigeria Limited staff - for Lonadek
Nigeria Limited.
 Generated new leads for Company's database by requesting complete contact
details of participants and converting 90%.
2017-03 -
2017-09
Intern
Kent German Global, Port Harcourt, Nigeria, Nigeria
 Supported in calibration of positive displacement gauges; meters and valves,
delivering them at optimum certified condition to client.
 Lubricated wearing surfaces of mechanical parts using oils or other lubricants.
 Reviewed and disassembled control valves prior to completing skilled repairs.

4. .
 Conducted testing and diagnostics work on control valves and other equipment at
customer locations.
 Identified problems with valves and used appropriate troubleshooting techniques to
locate and resolve concerns.
 Maintained professional working environment and enhanced productivity by
adequate housekeeping.
 Verified products and shipment information to accurately distribute items to
customers like Halliburton and Schlumberger.
 Installed, inspected and tested electric meters, chart recorders to detect causes of
malfunctions and inaccuracies using hand tools and testing equipment.
2016-04 -
2016-05
PPC Specialist
Wara Cake, Remote, Lagos
 Ran three week campaign to Lagos based cake vendor waracake.com with budget
of $250 and drove impressions in millions, thousands in increased significant traffic to
site and couple of leads from all over different Nigerian States and Benin Republic.
Certifications
2021-04 Certified Professional Scrum Master 1, Scrum.org - [12/04/2021]
2008-09 Commonwealth Essay Competition Award
Product Masterclass: How to Build Digital Products (Product School)
Affiliations
 Society of Petroleum Engineers SPE
 CORENET GLOBAL: Global Association for Corporate Real Estate
 Enactus.org- Global non-profit and community of student, academic and business
leaders committed to using the power of entrepreneurial action to transform lives .
 Scrum.org
 Project Management Institute
 The Sub Saharan African International Petroleum Exhibition Conference (SAIPEC):
Exhibited for Lonadek Nigeria Limited and Bentley Systems 2019
 Google Student Ambassadors

5. .
Accomplishments
 Co-manager and Webmaster morelife.studio a music studio in PortHarcourt for over 7
years and running.
Skills
Agile
Very Good
SEO
Very Good
Lead Generation
Excellent
Web development technologies
Very Good
WordPress
Excellent
Design
Good
Digital Marketing
Very Good
Research
Product And Service Sales
Software
Javascript
Good
Python
Average
HTML
Very Good
React.js
Good

6. .
Languages
English
Very Good
French
Good
Interests
Music Production
Virtual Reality
Design