Mark Bertrand

MARK A. BERTRAND 5831 W. Campo Bello Dr. Glendale, AZ 85308 Cell: (602) 769-3444 markbertrand@rocketmail.com Marketing / Sales / Project Manager A dynamic, results-focused manager with an exceptional business perspective and successful experience managing complex infrastructure projects to profitable results. Provide leadership, direction and guidance ensuring high levels of service, productivity and efficiency in: Marketing Strategey and Planning … Affiliate Networks … Social Media Marketing … Search Marketing / PPC … Marketing Analytics … Brand Recognition ... Lead Generation … New Business Development … B2B and B2C Quality Customer Service … Planning / Forecasting / Analysis ... Business Process Optimization ... Team Building / Development ... Cost Reduction / Avoidance ... Direct Customer Negotiations … Documentation / Tracking ... Continuous Improvement Initiatives … Web Development ... Management Team Infrastructure EXPERIENCE Traders Accounting, Peoria Arizona 6/09 – 7/10 (602) 393-3480 Director of Marketing & Sales ,[object Object],Establish department goals, annual marketing calendar, costs, budgets, and projections. Establish affiliate marketing program and affiliate networks (Share-A-Sale & Commission Junction). Develop and grow the social media marketing process and reputation management. Implement PPC marketing campaigns in major search engines and social media venues. Generate copy, art work/graphics, layouts for print advertising, video, displays, expos and seminars. Created internal procedures that define department objectives and protocol including job descriptions, training, and company standards. Worked with the management team to develop companywide image and policies focused on customer retention and quality of services provided. Created and deployed new revenue streams through new product and service offerings for both the existing clients and an expanded market reach of new consumer and business to business clients. Attracted business to business relationships that gained multiple cooperative and mutually beneficial projects between strategic alliance companies. AZ ONLINE MARKETING, Scottsdale, Arizona 9/99 – 3/09 (480) 247-2577 Program Director ,[object Object],Develop new business relations with customers through personal contact, webinars, seminars, expos, and telephone contact. Direct and recruit a diversified team of creative talents for completely designing and implementing marketing and sales of eCommerce web sites. Develop and manage affiliate marketing networks and search marketing campaigns. Generate copy, art work/graphics, layouts for print advertising, video, displays, expos and seminars. Created / refined business plan to integrate quality controls, milestones, metrics and risk management with established SOPs, maintaining efficient and profitable operations. Deployed cloud software solutions for users and company shared access with clients. Provide statistical analysis/web analytics to identify effective marketing reach and modify strategies to increase revenues and better utilize client marketing investment. KYOCERA AMERICA, INC., San Diego, California, http://americas.kyocera.com/8/97 - 9/01 (858) 576-2600 options:3,3,1 Senior Staff Quality Manager / Project Manager Led and championed process-improvement initiatives to maintain high quality standards and consistently meet customer requirements, contributing to continued revenue growth. Selected to spearhead quality systems implementation project, employing statistical applications and resources, as well as internal measures and metrics, to successfully increase efficiency and productivity in each business unit / profit center. Assessed / identified technical / engineering needs of five business units, establishing and galvanizing a representative team to complete project ahead of schedule and under budget. Worked directly with customers to identify causes of quality defects, following through to effect process changes, which reduced cost of quality more than $20K per month. Designed and introduced effective process changes including control plan development, and division-wide applications of failure modes and defect analyses. UNITED TECHNOLOGIES, INC., Hartford, Connecticut, http://www.utc.com/7/89 - 8/96 (800) 367-5690 X10424 Program Manager Designed and implemented systems for improving quality of supplier-provided products, reducing quality defects 83%, lead times as much as 40% and inventories 43%. Continuous Improvement Manager In a project manager capacity, implemented efficiency methods which reduced operational costs, improved production time and increased employee participation in quality and cost-control efforts. Process Engineer Managed process and materials planning for profitable production of components and assemblies for the Sikorsky Helicopter Division. EDUCATION California State University, San Marcos, California (1997 - 1998) (760) 750-4000 http://www.csusm.edu/ Master’s Program MBA (Marketing & Leadership) Boston University, Boston, Massachusetts (1993-1994) (617) 353-4636 http://www.bu.edu/offices/all/ Master’s Program MS (Mathematics & Statistics) Embry Riddle University, Daytona, Florida (1982-1986) (386) 226-6030 http://www.erau.edu/db/records/index.html B.S. - Aeronautical Engineering PROFESSIONAL DEVELOPMENT through Qualpro (800) 500-1722 http://qualproinc.com/ Advanced Process Improvements with Statistics Advanced Experimental Designs MVT Designed Experiments

Mark Bertrand

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