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Digital Marketing Manager | Sales & Business Development Resume B.Bas11.14

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Resume of BarbaraB. Nine (9) years exp. Digital marketing management, business development, campaign management, online content management,advertising, SEO, social media & mobile marketing measures; including performance report metrics and analysis, web marketing, web program management. Seeking employment opportunities in the Research Triangle Park, NC area RTP including Cary, Apex, Raleigh, Morrisville, Durham area. Contact bbasquill67@yahoo.com

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Digital Marketing Manager | Sales & Business Development Resume B.Bas11.14

  1. 1. Barbara Basquill Contact: Bbasquill67@yahoo.com Location: Cary, North Carolina Resume: Digital Marketing Manager | Sales & Business Development Summary of Accomplishments & Track Record of Success: Background exemplifies successful career accomplishments which include digital marketing management for two (2) Fortune 500 corporations and one (1) Fortune 100 corporation. Consistently advanced throughout career to positions of higher levels of responsibility and authority. Online Marketing: Dynamic, results-oriented work ethic; consistently surpassing goals and objectives. Capable of achieving top-ranking search engine marketing results and increased sales generation. Multi-level Online Marketing Program and Campaign Management Content Development and Optimization E-commerce and Merchandising Mobile Marketing :Content Development and Optimization Video Presentations and Optimization Analytic Performance Reporting Search Engine Optimization SEO (organics and PPC) Website Development and Components HTML, Code Elements: Development & Edits Social Media Marketing Channel & Alliance Marketing Team Leadership: Strong leadership and communication skills with ability to motivate, teach and inspire peers to achieve their maximum potential. B2C and B2B Relationship Building to 6 Countries Including: The United States, Canada, Germany, Hong Kong, Japan and Puerto Rico Professional Experience iDIGITAL MARKETING 2011 to Present Digital Marketing Manager Conceptualize, develop and present innovative digital marketing strategies to increase sales and profitability. Apply SEO, SEM and Social media marketing strategies across integrated marketing programs designed to improve business. Currently designing a plan to integrate a next-generation, cloud-based online directory/advertising database for clients. Responsible for identifying and managing new sales territories, new business developments and client requirements. Surpassed search engine marketing goals for the US; achieving maintaining top ten search engine search positions. Client Account Management: Maintain multiple marketing-integrated client accounts. Establish and advise growth plans for individual accounts and personally manage account calls, presentations and negotiations. Client Services & Relations: Provide superior service to clients by following up on all sales and by effectively responding to requests, inquires, suggestions and/or concerns. Continuously establish and maintain an exemplary network of business associates through extensive interaction and outstanding communications.
  2. 2. North American E-Commerce & Merchandising Web Project Manager Project Manager LENOVO 2011 Managed administration of Lenovo’s North American e-Commerce and merchandising websites. Lenovo ranks as #1 Global as a Laptop and Desktop Computer Corporation. Directed world-wide web marketing team; tasking content editorial and campaign assignments. Ensured quality control and deadline compliance for all website projects and assignments. Controlled online marketing event success; measuring conversions and sales performance success of each campaign. Developed content for Lenovo’s Alliance and Employee website merchandising programs and campaigns. Collaborated with sales and marketing team twice weekly to report new events and troubleshoot website issues. Maintained online productivity and efficiency. Served as communications liaison between Alliance members and upper management. Computer Skills: TeamSite Website Content Management tools, Google Analytics & Webmaster tools, Lotus Notes, Microsoft Office and Lenovo’s cloud-based CRM applications and tools. AD-VENTURES North Carolina 2007-2011 Marketing Manager Business Plan Management: Developed effective consultative strategies for a multitude of vertical market accounts; including medical, technical and financial indices. Assured all copyright, legal and regulatory compliances were met. Identified new markets and planned on/off line marketing and client communication strategies. Client Relations and Communications: Encouraged and supported channel market and new business developments. Increased on-line referrals, company morale, productivity and efficiency. Served as communications liaison between team members and upper management. Computer Skills: Delivered improvements in client’s analytic performance reports. Provided daily management software tools utilizing Microsoft Office programs and cloud-based web analytic and marketing tools. SEO: Natural on/off page coding Digital Advertising: Over 100 Local and Global major search directories including; LinkedIn Facebook, Twitter and YouTube Online Advertising(Paid) : Google AdWords, AdSense, Yahoo Performance Reporting: (Analytics): Campaign and program metric setting and performance analysis reporting. Google Webmaster Tools, Google Analytics: metrics and analysis. ACE TELECOMMUNICATIONS Florida 2000-2007 Sales & Marketing Manager Sales Management: Responsible for identifying and managing new territories, new business developments and client requirements. Researched competition both on and off-line in heavily-matrixed telecommunication environments. Exceeded new sales projections and targeted markets for first quarter reporting 2001-2006. Directed National sales and marketing teams and reported new business developments and results to Directors. Client Account: Training & Management: Maintained over 1500 client and alliance team portfolios. Project managed new project proposals, sales programs, marketing and sales presentations and business policies. Established and advised clients on software and hardware upgrade plans for business growth. Provided on/off site client training and support on new revision hardware and software tools. Established and managed the development of a streamlined CRM reporting system that tracked internal and client ROI. Marketing Management: Conceptualize, develop and present innovative marketing strategies to increase sales and profitability. Currently designing a marketing plan to integrate a secured, cloud-based directory database for clients. Client Services & Relations: Provide superior service to clients by following up on all sales and by effectively responding to requests, inquires, suggestions and/or concerns. Continuously establish and maintain an exemplary network of business associates through extensive interaction and outstanding communications. Business Relationships Include: NEC Technologies, Inc., NEC America, Inc., Banco Popular, Boston Financial Services, Internal Revenue Service, Veterans Hospitals of America, Federal Bureau of Investigations, Arvida Corporation and thousands of other companies where my contributions supported new business e-commerce and relations. .

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