This document contains a summary of Mohamed Ismail's professional experience and qualifications. He has over 11 years of experience in digital marketing, SEO, web development, and IT in the UAE. His career history includes positions as a Digital Marketing Executive, Lead Generation Specialist, SEO and Online Marketing Specialist, Web Developer and SEO Executive. He has expertise in areas such as SEO, PPC, digital marketing, web design, and database management. He also includes his educational background and certificates in Google Analytics and AdWords.

1. MOHAMED ISMAIL
MOB: +971 50 2906218 EMAIL: ismail.res@gmail.com
PROFILE
AREAS OF EXPERTISE
WORK EXPERIENCE (Brief)
Digital Marketing Executive
EDUCATION & CERTIFICATIONS
11 years of extensive UAE expereince in all the major areas of
IT, not limited to Hardware & Networking, Web designing &
development, SEO, SMM, Digital Media Marketing, video editing
etc.. Assisted in complete business setup, introduced unique
business ideas in the ecommerce industry when it kickstarted
in UAE
Nationality: Indian
DOB: 30/07/1981
UAE Driving License: Yes
Good listener
Teamwork
Self Decipline
Problem Solving
Decision Making
English
Arabic
Hindi
GSF ADVISORY SERVICES DMCC, DUBAI - Dec 2015 - July 2016
Build, grow and optimize online marketing programs (Affiliate,
SEM, display, comparison shopping, mobile) in order to acquire
new customers, increase retention and drive profitable sales.
SEO Optimised in 1st and 2nd position
SEO
Was able to increase the position of few websites to 1st and
2nd by using tactical SEO techniques.
Bicycle riding
BACHELORS IN COMPUTER SCIENCE ENGINEERING
Anna University, Tamilnadu, India, 2002-2005 (4 Years)
DIPLOMA IN COMPUTER TECHNOLOGY
Tamilnadu Board of Technical Education. 1999 - 2002 (3 years)
DIPLOMA IN ANIMATION
Arena Anemation Academy, Kerala,India. 2004 (6 months)
GOOGLE ANALYTICS
Google Certification, 2016 (Validity 18 months)
GOOGLE ADWORDS
Google Certification, 2016 (Validity 12 months)
Lead Generation|ORM & PPC Consultant
TRANSWORLD FZ, DUBAI - Jan 2014 - Nov 2015
Undertake online reputation management (ORM) tactics,
handled SEO, Social Media, Email Marketing etc..
SEO and Online Marketing Specialist
DUBAI MARINA YACHT CLUB, DUBAI - Aug 2008 - Dec 2013
Develop action plans to achieve & measure SEO success,
including key metrics, processes for measurement, and
optimization.
PERSONAL STRENGTHS
PERSONAL INFO
LANGUAGES
ACHEIVEMENTS
HOBBIES AND ACTIVITIES
Football
Photography Travelling
Browsing Coding
Web Developer & SEO Executive
GROSVENOR REAL ESTATE, DUBAI - Feb 2007 - July 2008
Manages overall SEO strategy, initiatives anddevelopment for
the real estate portal
Graphic / Web Developer
AY MARKETING, SHARJAH - Aug 2005 - Jan 2007
Responsible for developing websites that give users a seamless
and rich internet experience, and for being the first point of
contact for end users if they have any queries...
DIGITAL MEDIA
Google Analytics,Adwords, Digital Marketing, SEO, SMM, ORP etc..
WEB
PHP, MYSQL, HTML5, CSS3, Magento,Wordpress, Dreamweaver
DATABASES
MySQL, Oracle, Access
DESIGNING
Photoshop, Illustrator, Adobe Flash
NETWORKING
Cisco Routers, Cisco switches, Microsoft 2008 Server, Micrsoft
Exchange Server, Active Directory, Network Security, Firewall,
PABX(Panasonic), IP-PABX(Avaya,Cisco)
Social Commitment
Organization
Creativity
Strong work ethic
Planning and organising
Introduced/Assisted ecommerce business
eCommerce
Assisted in setting up an ecommerce business from the scratch
when ecommerce was booming in dubai
(Career History Detailed in page 2)
...Detailed in page 2
PROFESSIONAL

2. Develop action plans to achieve & measure SEO success, including key metrics, processes for measurement, and optimization.
Major Responsibilities:
• Develop and implement SEO strategies and tactics for client websites
• Content optimization (local & global), Social Media Marketing, Managing SM accounts with coodination of content editors.
• Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc.)
• Plan, define and implement website changes and functional improvements
• Other SEO improvements in indexing, crawling and ranking of pages
• Forecast SEO project timelines and resourcing as needed to support scope of work
• Stay abreast of current industry trends through continuous learning and community involvement
• Also responsible for maintaining the company's IT network, server and security systems and the PABX systems
CAREER HISTORY
Digital Marketing Exective, Dec 2015 - JUNE 2016
GSF ADVISORY SERVICES DMCC, DUBAI
Build, grow and optimize online marketing programs (Affiliate, SEM, display, comparison shopping, mobile) in order to acquire new
customers, increase retention and drive profitable sales.
Responsibilities:
• Collaborate with eCommerce, brand, merchandising, IT, store operations, creative and legal to execute new and existing initiatives.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Overseeing the social media strategy for the company.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control.
• Evaluating customer research, market conditions and competitor data.
Lead Generation Specialist | ORM & PPC Consultant , Jan 2014 - Nov 2015
TRANSWORLD FZ, DUBAI
Undertake online reputation management (ORM) tactics that enables the company to improve online presence and inculcate a positive
reputation.
Responsibilities:
• On-page site optimization of Title, Description, H1, Alt, webmaster tools, and other HTML tags
• Analyze websites using Google Analytics and document changes required for SEO improvement
• Schedule and submit links, exchanges, social bookmarks according to management plan
• Monitor, on and on-going basis, SEO results and manager projects to ensure continued high rankings
• Responsible for tactical elements of our SEO programs in international market
• Provide ongoing support of all SEO initiatives including reporting, website analysis and optimization recommendations
• Social Media integration, tracking, and monitoring
• Keep abreast with latest ORM & SEO techniques and application to websites
• Coordinate with content, IT, lead buy and distribution teams for results monitoring and project completion
• Coordinate with external vendors to acquire new channels for optimization and lead generation
SEO and Online Marketing Specialist, Aug 2008 - Dec 2013
DUBAI MARINA YACHT CLUB, DUBAI
Web Developer & SEO Executive, Feb 2007 - Jul 2008
GROSVENOR REAL ESTATE, DUBAI
Manages overall SEO strategy, initiatives and implementation for the real
estate portal
Responsibilities:
• Provides and reviews SEO and product requirements for new releases
and works closely with Marketing Team to implement changes
• Initiates product and project initiatives to increase SEO performance
• Leads keyphrase research, META tag development, content optimization,
and link development on an ongoing basis
- Conducts competitive benchmarking, analysis, and monitoring
- Manages SEO technical, architectural, and compliance audits
Graphic / Web Developer, Aug 2005 - Jan 2007
AY MARKETING, SHARJAH
Responsible for developing websites that give users a seamless and rich
internet experience, and for being the first point of contact for end users.
Responsibilities:
• Planning, design and implementation of complete web sites.
• Designing website using HTML, CSS, Dreamweaver & Photoshop.
• Designing of brochure flyers etc…
1) Mark Ainsworth +971 54 456 1010
Sales Manager
4Yacht Chartering LLC
2) Barbara Abbasi +971 50 658 9436
General Manager
Transworld Arabia FZCO
3) Mehdi Chassaing +971 55 747 1775
HR Director
Gsf Advisory Services
3) Jasim Basheer +971 55 844 6688
IT Manager
Grosvenor Real Estate
.... More reference can provided upon request.
REFERENCES