Having 4.4 years’ experience in digital marketing, I have successfully delivered SEO, SMO, and PPC projects with measurable results. Currently, I am looking forward to obtaining and securing a position in a challenging environment that will enable me to use my digital-marketing skills, analytical abilities, and technical skill set. These skills help me establish, strengthen, and re-establish brand integrity.

1. Curriculum Vitae
Rohit Mehta Email: rohit07mehta@gmail.com
SR. SEO/SEM/SMM Analyst Mobile: +91-9718457181
(Google AdWords & Analytics Certified Professional) +91-7988348461
Address: 29–C Royal Block, Shipra Suncity
Indirapuram Ghaziabad - UP, 201014
Career Objective:
I am looking forward to obtaining and securing a position in a challenging environment that will enable me
to use my digital-marketing skills, analytical abilities, and technical skill set. These skills help me establish,
strengthen, and re-establish brand integrity.
Summary
Having 4.4 years’ experience in digital marketing, I have successfully delivered SEO, SMO, and PPC projects
with measurable results.
Currently, I am working as a senior executive in Flexsin Technologies. My key responsibilities include
developing and implementing strategies for on-page optimization. Apart from this, I develop off-page
promotional strategies and allocate a team to execute them.
With in-depth expertise in creating and optimizing PPC campaigns on Google AdWords, I have empowered
businesses to drive their conversions to the next level. By creating search ads and display ads on Google, I
have bridged the gap between businesses and customers online.
Also, I create paid campaigns on Facebook so that businesses can unlock the power of social media to
connect with its targeted audiences. I have optimized campaigns that have enabled businesses in lowering
their CPAs and increasing their conversion ratios.
For doing all this work, I use my interpersonal skills that help me coordinate with executives and managers
of other departments such as development and designing.
Certification:
Google AdWords Certified Professional
Google Analytics Certified Professional
Work Experience: 4.4 Years
Organization : Currently working in Flexsin Technology Pvt. Ltd, Sec–63, Noida (UP)
Designation : Working as a Senior SEO/SMO/PPC Analyst
Duration : August 2016–present
Job Description
SEM Job Responsibilities:

2. SEM/PPC Job Responsibilities:
 Understand the Campaign Requirements, deliverables and scope of work
 Conducting research to analyze and understand the market competition for benchmarking
 Research and analyze competitor advertising links
 Execute tests, collect and analyze data of campaign in order to achieve maximum ROI
 Manage campaign expenses, staying on budget and reconciling discrepancies
 Analyze visitors behavior on our landing page through Google Analytics
 Optimize Ad copy and landing pages with the goal of improving the percentage of conversions
 Perform ongoing paid keyword discovery, expansion and optimization
 Perform A/B testing and multivariate experiments to get maximum ROI
 Compile a weekly/monthly report of the running campaign for the client
SEO Job Responsibilities:
 Check overall websites’ health and suggest the areas of improvement to client
 Analyze competitor websites for developing result-driven promotional strategies
 Plan a road map for executing the projects within a defined time frame
 Link building , outreach, web page structuring – breadcrumb structure & pagination
 Hand on hand experience with business listing in Google and other search engines
 Delegate project-related responsibilities to team members and review their work regularly
 Develop content requirement sheets to get the content, which creates natural back-links
 Execute website analyses through Google Analytics, Webmaster, and other SEO tools like SEMrush,
ScrapeBox, Ahrefs etc.
 Deliver work-progress reports to client through emails
SMM Job Responsibilities:
 Build and manage the company’s social media profiles and presence.
 Researches and monitors activity of company competitors
 Use different platforms and dashboards—Hootsuite, Buffer, and TweetDeck—for scheduling the
social media posts.
 To set up, run and manage Social advertising campaigns to generate leads
 Develop and execute result-driven ASO strategies for more downloads
 Craft landing pages and lead generation forms to increase reach and engagement
 Testing variations of ads to determine best performing
 Analyze key metrics and tweak strategy as needed
 Measure and optimize paid marketing campaign using vendor-specific dashboards & Google
Analytics
 Compile reports for clients showing results (ROI)
Added Expertise:
 Managed projects using different project management software like Upwork, Slack, and Basecamp
 Have ability to work with back-end SEO elements such as cPanel & CMS
 Have worked on an Amazon PPC advertising platform
 Used different UI tools—ClickFunnels™ and Leadpages—for creating high-converting landing pages
 Familiar with integration of MailChimp, Infusionsoft, and Zapier accounts with UI tools

3. Organization : Techmagnate Pvt. Ltd, Ashram Chowk, New Delhi
Designation : Worked as a Senior SEO/SMO Executive
Duration : November 2014–July 2016
Job Description
 Researched and analyzed search engine strategies
 Keyword analysis by using Google AdWords Keyword Tool, Google Insight Search, and SEMRush
 Competitor Analysis: Analysis of competitor’s website and promotion strategy B2B Submission
 Set up Google Places/Map Listing for client business
 Used Google Analytics, Webmaster, Back Link Watch and SEMrush tool for website analysis
 Coordinated with team leads for executing projects and resolving issues
 Sent weekly and monthly work reports to clients
Social Media Optimization
 Increased organic traffic from major social networks such as Twitter, Facebook, and Pinterest
 Developed Facebook paid campaigns and optimized regularly to decrease CPA
Organization : Ecrulogic Technologies Pvt. Ltd, Devika Tower, Ghaziabad.
Designation : Worked as an SEO Executive.
Duration : August 2013–November 2014
Job Description
On-Page Activities:
 Meta Tags Creation
 Header Tags (H1,2,…6) Analysis
 Alt Tags Analysis
 Contents Optimization (Interaction with Content Writer)
 Competitor Website Analysis
 Robots.txt, Sitemap.xml and Schema Code implementation.
 Google Webmaster and Analytics Configuration
 Goal setup and review analytics
Off-Page Activities:
 Content submission(Article, Blog, PR)
 Infographic Submission
 Content Syndication and Event Submission
 Classifieds and Bookmarking
 Forum posting
 Q&A
 Reviews Postings
 Image Sharing on Flickr, Pinterest, Photobucket, etc.
 Document Sharing (such as PDF, PPT, etc.)

4. Academic Profile:
 Pursuing Distance MBA in Digital Marketing From Symbiosis International University, Pune.
 Graduation: B.Tech. in Information Technology from Institute of Technology & Sciences, Bhiwani
affiliated to M.D.U. Rohtak with 66.53% marks in aggregate.
 Intermediate: Passed out from (CBSE Board) with 2nd division marks in aggregate.
 Matriculation: Passed out from (CBSE Board) with 2nd division marks in aggregate.
Strengths:
 Learns fast and adapts to changes
 Works with diverse group of people
 Creates and maintains a team environment
 Keen strategist and planner
Achievement & Extra Curricular Activities:
 Awarded with the best performer of the quarter for Paid Campaign Management at Flexsin
 Awarded with the best SEO of the quarter and got incentives for OCD Digital Agency
 Worked as Sr. SEO (handled a team of 3 members) in Techmagnate
 Participated in singing event in the annual fest of Lingaya’s University Faridabad
 Taken active part as an event coordinator in the decoration department of the college
Personal Profile:
Name Rohit Mehta
Father’s Name Mr. Shiv Kumar
Gender Male
Date of Birth 22 November 1988
Nationality Indian
Marital status Single
Permanent Address VPO Chang-127027, House No. 1619 - Bhiwani (Hry)
Declaration:
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the
responsibility for the correctness of the above-mentioned particulars.
DATE: ________________
PLACE: _______________ (Rohit Mehta)