Campaign Specialist with 5 years of experience

1. Kalaiselvi R
E-mail: rkalaiselvi16@gmail.com
Mobile: 9009186266
OBJECTIVE:
To be a part of organization that provides an atmosphere of mutual growth and
benefits, where I can employ my excellent interpersonal skills, and enable me to make positive
contribution.
WORK EXPERIENCE:
 SEO Analyst (18 Apr 2016 – 30 March 2017) - Poorvika mobiles Pvt ltd
 Senior SEO Analyst (3 Apr 2017 – 20 Nov 2017) - 7Eleven Arthashastra Technology
Private Ltd
 Digital Marketing Analyst (11 Dec 2017 – 11 Jan 2019) – Revaa Digital Solutions
 Digital Marketing Analyst (23 Jan 2019 – 31 May 2019) – The Bumblebee Branding
Company
 Campaign Specialist (19 June 2019 – Till Now) - Iopex Technologies Private limited
PROJECT PROFILE:
ROLE: Campaign specialist ( Iopex technologies) Walmart Advertising Ecommerce
RESPONSIBILITIES:
 Handling the customer emails basedon their queries related to the advertising platform.
 Providing detailed suggestions to make the good ROAS/sales of the promoted items
 Troubleshooting the issue campaigns
 Creating campaigns & trafficking the creatives in Walmart advertising console
 Optimizing the Walmart advertising campaigns in daily bases
 Creating the JIRA tickets to escalate the platform related issues
 Gave process training for new Joiners & Freshers
PROJECT PROFILE:
ROLE: Digital Marketing Analyst (The Bumblebee Branding Company- Search Engine Marketing)
RESPONSIBILITIES:
 Building the Campaigns, ad groups, keywords, writing ad copies and targeting the
relevant audience as per the campaign goal.
 Optimizing of low performing keywords and ads which are in the unwanted use of the
budget.
 Analyzing the auction insights report how well the ads are performing in comparison to
the different advertisers.
 Periodical, Optimize the keywords to ensure the ad is being triggered by relevant search
term.
 Applying the sitelinks to multiple campaigns, ad groups by using Google ads Editor and

2. Bing ads Editor.
 Monitoring the billing summary, budget performing on a daily basis and account audit
on a monthly basis to ensure that the account is performing well
ROLE: Digital Marketing Analyst (Revaa Digital Solutions- Search Engine Marketing)
RESPONSIBILITIES:
 Creating the Campaign creation, Ad sets and ads in Facebook Ads Manager.
 Adding the interests, placements, audience and targeted location depends on the goal
of the campaign.
 Monitoring the budget and bids how it is performing as per the goal.
CERTIFICATIONS
 Google Ads Search certification
 Google Ads Video Certification
 Google Search 360 Certification
TECHNICAL SKILLS:
Highly proficient in using
1. Google Ads
2. SEO – Search Engine Optimization (On page & Off Page)
3. Walmart Advertising
4. Bing Ads
5. Facebook Business Manager
6. Search Ads 360
ACADEMIC QUALIFICATIONS:
Completed Bachelor of Computer Application (Applications & Program) from Prof.
Dhanapalan College Arts and Science, Kelambakkam |with a pass percentage of 75.7 | 2013-
2016.
DECLARATION
I hereby declare that allthe information mentioned above is true and to the best of my
knowledge.
Thank You