1. MUHAMMAD MUBEEN JAVED
Visit VisaValidity 31 Dec 2016 Email (Mubeenjaved333@gmail.com)
Mobile # 0543125749 UnitedArabEmirates.
OBJECTIVE
 To thrive on professional credentialsandseekachallengingjobinareputedorganizationandto
integrate my Digital MarketingSEO/SEMskillsandexperience inthe ITindustryespeciallytoexcel in
the fieldof SEOand Digital Marketing.I’mmotivatedDigitalMarketingspecialistwith2years
successful professional experiment. Masteringall essentialsSEOtools:Google Applications(Analytics,
Ad Words,Sites, Webmaster’s ToolkitKeywordplannerContentwriting),semantically analysisand
keywordssearch.
CAREER HISTORY
Digital Marketing specialist and SEO/SEM SPECIALIST (SEP 2013 - Present) Urge Technology Software House
Faisalabad
Overseeing the management of a portfolio of campaigns,and responsiblefor building,developingand
implementing SEO/SEM and social media strategies fromthe ground up. Responsiblefor the development and
management of digital marketingprograms.
Responsibility:
 On Page and Off Page Optimization
 Deliveringmultichannel campaignsacross e-mail,web, mobile, and social media.Identifying key areas for
improvement.
 Organized and planned the community management on social media:Linkedin,Viadeo, Twitter,
Facebook, Google+, Scoopit,Digg, Pinterest accounts
 Google analytics Googleadword Keyword planner Content writing
 ManagingGoogle AdWords campaigns
 Monitoringsocial media channels for trends and opportunities.
 Creating an inbound and outbound digital marketingstrategy.
 Conducting keyword research
 Executing e-mail marketing programs
 Keyword Research Keyword Selection
 Actively researching,testingand proposingnew approaches to improvingsearch engine rankings.
 Advisingand trainingup clients on the basics of search engine optimization so they can look after their

2.  LaunchingSEO campaigns for clients.
 Implementing onlinesearch strategies.
 Analysing search results viaWeb Analytics and other specialistsoftware.
 Optimising websites and landingpages.
 Internal link buildingwithin sites.
 Buildingrelationships with other SEO professionals.
 Resolvingtechnical issues related to a clients website.
 Constant evaluation of keywords.
 Searchingfor and findingsuitabledomain names for clients.
 Monitoringand trackingthe performance of SEO campaigns,includingsitetraffic,banner advert
performance and back links..
 Developing cross platforme-marketing strategies.
 Involved in the annual SEO planningprocess.
 On Page and Off Page Optimization.
 Organizing research and surveys.
 Carryingout competitor research.
 Producingregular audits and writingup detailed monthly performance and progress reports for clients.
 Organized and planned the community management on social media:Linkedin,Viadeo, Twitter,
Facebook, Google+, Scoopit,Digg, Pinterest accounts

 Writingarticles for customers and postingthem on relevant blogs,forums and websites.
PROFESSIONALEXPERIENCE
 3 Year Experience in Software House as a Digital Marketing specialist
C ompetencies
 Stayingup to date with the latestdevelopments in the SEO field.
 Tracked the results of digital marketingefforts, and created reports monitoringprogress and goals
 Created original content for company websites, blogs,and social media outlets
 Thorough understandingof E-commerce.
 Knowledge of video search,blogging,twittering, web usability,sitedesign,conversion rates,geo
targeting, and rankingmethods etc.
 Commercially awarewith good business acumen.
 Extensive understandingof how to followcomplianceguidelines and avoid black hattechniques that can
damage a client’s website.

3.  Email marketing, e-newsletters and campaigns.
 Social media campaigns.
 Understandingof mobile technologies.
 Usability consultation.
 Content writing.
 Havingan entrepreneurial and inquisitivemind.
 Able to make change happen quickly.
 Advanced knowledge of digital trends.
 Experience of managingdigital projects fromstartto finish.
 Superb content creatingskills.
 Ability to meet tight deadlines.
 Stayingabreastof industry developments.
 Willingto accept increasingresponsibility.
 Customer focused and results driven.
 Pragmatic problem solver.
 Aptitude for learningnew technologies.
 Experience of offlinemarketin
 Possessingbasic HTML skills.
 Knowledge of MS Word, Excel and of usingCMS .
 Created landingpages for onlinepromotions and wrote web content optimized for search engines (SEO
 Designed web and printadvertisements (chamber and special event guides, Bisnowonlinenewsletter,
Facebook) to drivebusiness and awareness of bankingactivities
P ersonal
 Able to priorities work accordingto importance.
 Excellent communication skillsfor clientfacingmeetings.
 Clear understandingof ROI analysis.
 Willingto work off site at clients offices.
 Able to explain SEO concepts to non technical peopleincludingaudiences.
 Possessinga analytical mind.
 Self motivated and ambitious.
Internshipin PakistanTelecommunicationCompanyLimited
IP TV Installation,MultimediaSupport ConnectYourBroadbandModemtothe Router.Connectthe
Routerto Your Computer(s) Configure the TCP/IPControlPanel.Configure YourRouterviaYourWeb
Browser.AccessYour RouterSettings.

4. KEY COMPETENCIESAND SKILLS
LinkbuildingGoogle analyticsGoogle adwordsKeywordplannerContentwriting Article submission
KeywordResearchKeywordSelection SEOworkingtools InternetmarketingAffiliate marketing
META optimization Website development Website management CampaignmanagementSite structure
Custompage creation Social Mediamanagement AdvertwritingBiddingstrategies.
ACADEMICQUALIFICATIONS
Degree University Year
Master of Computer science NCBA&EUniversityLahore 2015
Bsc in computersscience GC UniversityFaisalabad 2013
ICS GC UniversityFaisalabad 2009
PERSONALINFORMATION:
Date of Birth: 26Nov1990 Nationality:Pakistani
Reference:
Mubarak Obaid Saeed Al Mansouri(Local)
AbuDhabi RetirementPensionandBenefitsFund
UnitedArabEmirates
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