1. Dyan L. Page
102 N. Ahrens Ave., Lombard, IL 60148 - Cellular: (630) 390-4514- dyanpage99@gmail.com
Objective
Seeking a challenging position which applies my educational background and experience in email marketing, web maintenance,
direct and online marketing, along with utilizing my strong interpersonal and leadership skills
Employment History:
CompTIA, Downers Grove, IL April 2012 - Present
Email ProgramManager, Marketing and Communications
 Manage email calendar and email request ticketing systemfor an average of ten emails per week for eight members of
Marketing
 Create email html files using Adobe DreamWeaver
 Report on and analyze email tests such as subject line testing,creative testing and engagement cluster testing
 Assure quality of emails such as spell checking, editing, formatting and links
 Proof emails in various email clients
 Monitor technical issues relating to email delivery and ensure ongoing compliance with CAN-Spam
 Schedule email campaigns
 Manage unsubscribe lists between two email systems,Silverpop Engage and Informz
 Create and manage automated email programs using Silverpop Engage
 Create landing pages and web forms in Silverpop Engage
 Provide documentation on email best practices
 Analyze email success compared to various benchmark reports
 Improve email process
 Increase open rates and click through rates by a margin of 1% per year
FTD, Downers Grove, IL September 2009 – March 2012
Email ProgramManager
 Manage, execute and report on daily email campaigns to 3.7 million consumers using StrongMail, Impact X, Omniture,
Analytics Workstation and Business Objects
 Produce Daily Email Calendar by analyzing past promotions, daily CPO and inventory levels
 Report on and analyze email tests such as subject line testing,creative testing and engagement cluster testing
 Assure quality of emails such as spell checking, editing, formatting and links
 Proof emails in various email clients
 Monitor technical issues relating to email delivery and ensure ongoing compliance with CAN-Spam
 Manage relationship with Creative Department to communicate design for email creative
 Manage relationship with Web Operations Department to ensure technical details of campaigns and proper discounts are
applied
 Manage relationship with Merchandising Department to ensure proper amount of product is available for email
promotions
 Work with Merchandising Department to find new products and product bundles to optimize email promotions
Tectura Corporation, Naperville, IL July 2007 – November 2008
Marketing Associate II
 Managed,executed and reported on weekly email campaigns to 1,500 prospects using Microsoft Dynamics CRM and
Campaign Monitor
 Developed skills for qualifying, distributing and managing sales leads from various resources
 Gained project management skills by coordinating and managing website updates and direct mail projects by working
with Marketing Managers,Graphic Designer and IT
 Gained project management skills by coordinating, managing and hosting two monthly webcast events to one h undred
plus clients and prospects using Microsoft Live Meeting and working with s ales personneland consultants
 Improved list management skills by use of Excel and DigDB programs on lists with over 1,500 records
 Managed Direct Mail Campaigns
 Managed Promotional Items to Support Sales Staff and Trade Shows
United Stationers Supply Company, Deerfield, IL December 2004 – July 2007

2. Marketing Technology Coordinator
 Earned Bravo Award of Recognition for exceptional service by providing technical support on a Content Management
System for fellow employees using an internal intranet
 Gained project management skills by over-seeing the development and testing of websites which are used as tools for
Dealers - Marketing Auto Wizard and Marketing Campaign Builder. Marketing Auto Wizard provides Dealers with the
ability to create email and direct mail flyers for their Consumers. Marketing Campaign Builder provides Dealers with a
recommended Marketing Calendar based on their criteria
 Gained project management skills by collecting the necessary data from various departments to execute a bi-weekly
“Screaming Deals” email campaign to Dealers. Screaming Deals uses a standard template with new sales and generates
$60,000 in sales per month
 Learned to focus on detail and analyze all aspects ofa website by executing test case scenarios for consumer based
ecommerce system, Comergent. Learned to document errors in a Solution Manager System by testing the Comergent
System
 Learned the ability to troubleshoot and solve customer technical questions by managing the development of and providing
technical support for a flyer and email generating website used by 600 dealers resulting in annual revenue of $240,000
 Gained knowledge of querying tables by generating email and direct mail lists using Microsoft Access
 Developed experience in training fellow employees by implementing Aprimo Marketing™ adoption, usage,and best
practices within Marketing and Category Management
The Tape Company, Elmhurst, IL September 1998 – December 2004
Marketing Production Manager/ Webmaster
 Worked with third party vendors on website and ecommerce development for two websites,thetapecompany.comand
cheaptape.com. Gained experience in project management by creating site content and testing the sites
 Gained knowledge of HTML tags and websites by maintaining four websites with the use of Adobe GoLive, Contribute
Software and administration tools. Websites include thetapecompany.com, cheaptape.com, a2ztoys.com and
a2zhobbies.com
 Marketed to consumers through web, email, direct mail and print advertising by targeting lists of over 30,000 contacts
 Optimized search terms through Google and Overture resulting in over 15,000 hits per day over four websites by
researching and monitoring volume of hits
 Managed relationship with agencies to create direct mail campaigns and trade publication advertisements.
 Developed skills in Adobe PageMaker and Adobe Photoshop by managing and designing promotional mailings, annual
catalog and trade publication advertisements
 Gained knowledge of querying mailing lists from A/S 400 Database and Microsoft GP with the use of Show Case Query
 Gained ability to manage pricing in price books using Microsoft Excel and A/S 400 Database and GP by analyzing
supplier price changes and competitor pricing
 Gained knowledge in logistics, registration and paperwork for approximately 10 trade shows per year
Education:
Illinois State University, Normal, IL August 1995 - December 1997
Bachelor of Science Degree
 Major in Marketing
South Suburban Community College,South Holland, IL August 1993- August1995