The Art of Visual Content and the Science That Makes it Convert

Uberflip
UberflipContent & Community Manager at Uberflip
The Art of Visual Content and the Science That Makes it Convert
#uberflipping
TANIA SCHOEMAN
Creative Director
HANA ABAZA
VP Marketing
#uberflipping
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Questions? We’ve got answers!
(At	
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  end	
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  J)	
  
#uberflipping
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
#uberflipping
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
#uberflipping
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
BEYOND INFOGRAPHICS
	
  
#uberflipping
CONSIDER THE VISUAL NATURE OF ALL YOUR CONTENT	
  
eBooks Guides Video Whitepapers
#uberflipping
Good Content Isn’t Enough	
  
CONSIDER THE CONTENT EXPERIENCE
!
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
#uberflipping
A GOOD CONTENT EXPERIENCE CAN
	
  
Boost Engagement Increase Subscribers Increase Leads
#uberflipping
HOW?
BUT
HOW VISUALLY USES UBERFLIP
TO CREATE A KILLER CONTENT EXPERIENCE 	
  
hub.visual.ly
~
#uberflipping
HOW VISUAL.LY USES UBERFLIP TO CREATE A KILLER CONTENT EXPERIENCE
hub.visual.ly	
  
	
  
#uberflipping
#uberflipping
CALL-TO-ACTION
#uberflipping
CALL-TO-ACTION
FORM CALL-TO-ACTION
#uberflipping
CALL-TO-ACTION
FORM CALL-TO-ACTION
DISCOVERABLE
CONTENT
#uberflipping
CALL-TO-ACTION
FORM CALL-TO-ACTIONEVERYTHING IS VISUAL
DISCOVERABLE
CONTENT
#uberflipping
WHAT ABOUT
BORING WHITEPAPERS?
	
  
#uberflipping
WHAT ABOUT BORING WHITEPAPERS?
#uberflipping
This	
  is	
  a	
  whitepaper.	
  And	
  it’s	
  not	
  boring.	
  
WHAT ABOUT BORING WHITEPAPERS?
#uberflipping
WHAT ABOUT
LEAD GENERATION?
	
  
#uberflipping
WHAT ABOUT LEAD GENERATION?
#uberflipping
WHAT ABOUT LEAD GENERATION?
MORE RESOURCES
Content	
  Pre-­‐Planning	
  Checklist	
  
How	
  to	
  Create	
  Content	
  that	
  Converts	
  
6	
  Key	
  Elements	
  of	
  a	
  Well	
  OpAmized	
  Content	
  Experience	
  	
  
	
  
UBERFLIP’S	
  CONTENT	
  HUB	
   VISUALLY’S	
  CONTENT	
  HUB	
  
#uberflipping
THANK YOU!
Got Questions?
We’ve got answers!
#uberflipping
Visually helps brands produce high quality content like videos, presentations, ebooks,
infographics, social media content and more! We've produced content like:
Visually's "What Are The Odds?"
LinkedIn's "Top 10 Jobs That Didn't Exist 5 Years Ago"
Guy Kawasaki's "The Only 10 Slides You Need In A Pitch"
Ready to start your next project?
TALK TO US!
#uberflipping
Uberflip is a light-weight CMS for content marketers, designed to
boost engagement and generate leads.
Aggregate content (blogs, eBooks, social media, video and more) into an easy to manage Content Hub.
Create, manage and optimize the content experience at every stage of the buyer journey.
Use Uberflip to power your resource center, blog, content library and more.
TRY IT FREE FOR 14 DAYS
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