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The Art of Visual Content and the Science That Makes it Convert

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The Art of Visual Content and the Science That Makes it Convert

Apr. 23, 2015
• 417 likes • 232,752 views

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Marketing

From infographics to presentations to eBooks, visual content can present complex ideas in a format that’s easy to digest and hard to ignore.

These highly engaging content assets not only generate awareness for your company in a crowded internet, but when delivered in the right content experience, can also transform that engagement into conversions.

In this presentation, we explore:

- Key characteristics of highly compelling visual content.
- How to create killer infographics, presentations and more.
- Visual content creation tips for both small businesses and large organizations.
- How to optimize the content experience to generate leads from your visual content.

From infographics to presentations to eBooks, visual content can present complex ideas in a format that’s easy to digest and hard to ignore.

These highly engaging content assets not only generate awareness for your company in a crowded internet, but when delivered in the right content experience, can also transform that engagement into conversions.

In this presentation, we explore:

- Key characteristics of highly compelling visual content.
- How to create killer infographics, presentations and more.
- Visual content creation tips for both small businesses and large organizations.
- How to optimize the content experience to generate leads from your visual content.

Marketing

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The Art of Visual Content and the Science That Makes it Convert

  1. #uberflipping TANIA SCHOEMAN Creative Director HANA ABAZA VP Marketing
  2. #uberflipping Join in on Twitter! WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At  the  end  of  the  webinar  J)  
  3. #uberflipping
  4. #uberflipping
  5. #uberflipping
  6. BEYOND INFOGRAPHICS  
  7. #uberflipping CONSIDER THE VISUAL NATURE OF ALL YOUR CONTENT   eBooks Guides Video Whitepapers
  8. #uberflipping Good Content Isn’t Enough   CONSIDER THE CONTENT EXPERIENCE !
  9. #uberflipping A GOOD CONTENT EXPERIENCE CAN   Boost Engagement Increase Subscribers Increase Leads
  10. #uberflipping HOW? BUT
  11. HOW VISUALLY USES UBERFLIP TO CREATE A KILLER CONTENT EXPERIENCE   hub.visual.ly ~
  12. #uberflipping HOW VISUAL.LY USES UBERFLIP TO CREATE A KILLER CONTENT EXPERIENCE hub.visual.ly    
  13. #uberflipping
  14. #uberflipping CALL-TO-ACTION
  15. #uberflipping CALL-TO-ACTION FORM CALL-TO-ACTION
  16. #uberflipping CALL-TO-ACTION FORM CALL-TO-ACTION DISCOVERABLE CONTENT
  17. #uberflipping CALL-TO-ACTION FORM CALL-TO-ACTIONEVERYTHING IS VISUAL DISCOVERABLE CONTENT
  18. #uberflipping WHAT ABOUT BORING WHITEPAPERS?  
  19. #uberflipping WHAT ABOUT BORING WHITEPAPERS?
  20. #uberflipping This  is  a  whitepaper.  And  it’s  not  boring.   WHAT ABOUT BORING WHITEPAPERS?
  21. #uberflipping WHAT ABOUT LEAD GENERATION?  
  22. #uberflipping WHAT ABOUT LEAD GENERATION?
  23. #uberflipping WHAT ABOUT LEAD GENERATION?
  24. MORE RESOURCES Content  Pre-­‐Planning  Checklist   How  to  Create  Content  that  Converts   6  Key  Elements  of  a  Well  OpAmized  Content  Experience       UBERFLIP’S  CONTENT  HUB   VISUALLY’S  CONTENT  HUB  
  25. #uberflipping THANK YOU! Got Questions? We’ve got answers!
  26. #uberflipping Visually helps brands produce high quality content like videos, presentations, ebooks, infographics, social media content and more! We've produced content like: Visually's "What Are The Odds?" LinkedIn's "Top 10 Jobs That Didn't Exist 5 Years Ago" Guy Kawasaki's "The Only 10 Slides You Need In A Pitch" Ready to start your next project? TALK TO US!
  27. #uberflipping Uberflip is a light-weight CMS for content marketers, designed to boost engagement and generate leads. Aggregate content (blogs, eBooks, social media, video and more) into an easy to manage Content Hub. Create, manage and optimize the content experience at every stage of the buyer journey. Use Uberflip to power your resource center, blog, content library and more. TRY IT FREE FOR 14 DAYS

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