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Tim Paige, Conversion Educator at LeadPages.
How to go from 0 - 15,000
Customers in 12 Months
@timthepaige
Join the conversation on Twi er
#KISSwebinar
Tim Paige - LeadPages - @TimThePaige
!
Tim Paige is the Conversion Educator at LeadPages. An
experienced marketer in all forms of media, Tim spends his
days speaking to the most successful marketers across
multiple industries, along with business owners looking to
increase their marketing efforts like you. In his short time at
LeadPages, Tim has already helped grow their customer-base
to 16,000 and increase their list by another 10,000 leads.
Your presenter
About LeadPages
• Launched in January of 2013
• Since then have added over 16K customers
• Hit a $3.5 million run rate first nine months
a er launching, and are growing at about 20%
month over month (compound growth)
• About 50 people in size (and hiring at
LeadPagesJobs.com)
• Alexa ranks our site the 585th most popular
on the internet
About Our Dataset
• We process about 3 million opt-ins per month
• About 15 million page views per month In the
last 30 days about 30K pages were created on
our system
• We’re now storing billions of data points
How We Went From 0 to 15K
Paying Customers In About A
Year
WATCH WEBINAR RECORDING NOW
Step #1:
Create A *Lot* Of Opt-In Opportunities

(Webinars, Free Reports,
Live Demos, Etc.)
http://podcast.leadpages.net/
(Conversions Increased 32%)
Step 1.a: Remove The Opt-In Box From The Sidebar and Replace It
With A LeadBox
This Works Because It
Forces You To Make A
Decision
Another Example of This
Ian Brodie’s Home Page
Another Example of This
Ian Brodie’s Home Page
Another Example of This
Ian Brodie’s Home Page
Almost 2x be er
On A Blog:
Our Blog (Landing Page Vs. A “Click Up”)
h p://blog.leadpages.net/free-download-adwords-ppc-landing-page-template/
Step 1.b: Use the Right Kind of Opt-In for the Right Purpose
The LeadBox Did A Relative ~30% Be er
h p://blog.leadpages.net/webinar-registration-thank-you-page-for-webinar-marketing/
Rule of Thumb
If you need to send folks from page A (i.e. a blog
page) to landing page B to opt-in, you should
probably use a LeadBox/“Click-up” box (not going
to a second page = increased conversion rates)
30%
(The Increase From One-Step To Two-Step)
The Easiest (And Our
Favorite) Type Of
Landing Page To Create
Why This Is The Best-Performing Evergreen Landing Page We’ve Ever
Used
• It doesn’t require someone to process too much information (like a 3 minute
video or a page of copy) in order to make a decision
• Everyone wants to know the tools that you're using
Why This Is The Best-Performing Evergreen Landing Page We’ve Ever
Used
• It outperforms a free report because a lot of folks are experiencing information
overload and don’t want something else to read
• It outperforms video lead magnets because the perceived value of video lead
magnets has gone down a lot lately due to the proliferation of launches and
lack of time
• It outperforms opt-ins for free coaching sessions — greater value does not
necessarily equal higher conversion rate.
• The amount of time you spend creating your lead magnet does not equal your
conversion rate
You Can Create One Of These In Minutes
• If you’re a dentist: “Buyers Guide: The Top 5 Electric Toothbrushes Of This Year
(Including The One That I Use)”
• If you’re a life coach: “App Guide: The Top 4 iPhone Apps For Increasing Your
Productivity (Including The One That I Use Every Day)”
• Fitness experts: “The Only 3 Pieces Of Exercise Equipment You Need In Your
Home (Hint: They All Weigh Less Than 5 Pounds)”
Why You Should Create A “Resource Guide Squeeze Page”
• If you already have a squeeze page I guarantee this will outperform whatever
you’re doing right now
• You can set this up in minutes (it takes 30 minutes from start to finish)
Results
”Just want to share the results from our landing
page. Your so ware got us an 8x improvement
over the basic homepage and a 3x improvement
over the previous opt-in. P.S. I'm barely even using
all the features, no social proof, weak offer, etc.”

!
— Eric D
More Results
”I've been using this for a li le over a month now
and I noticed today that it is accounting for 71% of
my new list subscribers! Wow!”

!
— Teramis
Step #1.c:
Turn Every Blog Post Into An Opt-In Page
What You Can Give Away
• Checklists (PDF)
• PDF versions of your blog posts
• Worksheets
• Recipes
• Resources Guides
• Etc.
This Dude Is Killing It (Opt-ins In The 10% Range)
h p://blog.videofruit.com/
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
Step 2:
Create A Follow Up Sequence
How This Works . . .
• A er someone opts-in, they get one of these lessons every three days for 6
lessons
• This is where the money is made (the money is in the followup)
• This means you don't just make money when you launch, do a webinar, have a
special promotion, etc.
• This gets you paid each and every day
How To Set This Up
• Every three days, create a video blog post where you teach something that is
100% valuable on its own. (And then at the end point out something extra they
would get in your product).
• Initially, email your entire list about these blog posts.
• Then, add these posts to your video lesson sequence.
• Get about 6 lessons worth of emails together.
Step 3:
Do Webinars
Why Webinars?
• 9 of the top 12 highest converting pages on our website are webinar registration
pages
• Webinars are not dead
• They’ve made us more money than anything we’ve ever done (in terms of event
based marketing)
• The majority of Fortune 500 so ware companies, mediapreneurs, coaches, SaaS
companies, etc — are all doing webinars.
Why Webinars?
• Quality traffic
• High conversion
• Partnerships
• Quick product creation (both paid and free products)
They provide:
”A few weeks ago I held a webinar and the
registration page (created with LeadPages.net)
converted at 72%. This was by far the HIGHEST
converting landing page I’ve ever tested.”

!
— Ryan Deiss
“By the way, when we switched from our old page
to this one, we doubled the conversion rate.”

!
— Samantha Hartley
The Process
• Do one webinar every two weeks
• Do them live, they’ll convert be er, and you can directly answer people’s
questions
• This is one of your few opportunities to talk directly with customers in a live
se ing
When To Ask Folks To Signup For Your Webinar
A er Your Third Email
You Have The Most Powerful
Marketing Tactics In The
World At Your Fingertips.
Don’t Waste Them.
Questions?
Tim Paige
Conversion Educator
LeadPages
@timthepaige
tim@ave81.com
Thue Madsen
Marketing Associate
KISSmetrics
@thuelmadsen
tmadsen@kissmetrics.com
THANK YOU
Tim Paige
@timthepaige

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How to go from 0 - 15,000 Customers in 12 Months

  • 1. Tim Paige, Conversion Educator at LeadPages. How to go from 0 - 15,000 Customers in 12 Months
  • 2. @timthepaige Join the conversation on Twi er #KISSwebinar
  • 3. Tim Paige - LeadPages - @TimThePaige ! Tim Paige is the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, along with business owners looking to increase their marketing efforts like you. In his short time at LeadPages, Tim has already helped grow their customer-base to 16,000 and increase their list by another 10,000 leads. Your presenter
  • 4. About LeadPages • Launched in January of 2013 • Since then have added over 16K customers • Hit a $3.5 million run rate first nine months a er launching, and are growing at about 20% month over month (compound growth) • About 50 people in size (and hiring at LeadPagesJobs.com) • Alexa ranks our site the 585th most popular on the internet
  • 5. About Our Dataset • We process about 3 million opt-ins per month • About 15 million page views per month In the last 30 days about 30K pages were created on our system • We’re now storing billions of data points
  • 6. How We Went From 0 to 15K Paying Customers In About A Year
  • 8. Step #1: Create A *Lot* Of Opt-In Opportunities
 (Webinars, Free Reports, Live Demos, Etc.)
  • 10. (Conversions Increased 32%) Step 1.a: Remove The Opt-In Box From The Sidebar and Replace It With A LeadBox
  • 11.
  • 12.
  • 13. This Works Because It Forces You To Make A Decision
  • 14. Another Example of This Ian Brodie’s Home Page
  • 15. Another Example of This Ian Brodie’s Home Page
  • 16. Another Example of This Ian Brodie’s Home Page Almost 2x be er
  • 17. On A Blog: Our Blog (Landing Page Vs. A “Click Up”) h p://blog.leadpages.net/free-download-adwords-ppc-landing-page-template/ Step 1.b: Use the Right Kind of Opt-In for the Right Purpose
  • 18.
  • 19.
  • 20. The LeadBox Did A Relative ~30% Be er h p://blog.leadpages.net/webinar-registration-thank-you-page-for-webinar-marketing/
  • 21. Rule of Thumb If you need to send folks from page A (i.e. a blog page) to landing page B to opt-in, you should probably use a LeadBox/“Click-up” box (not going to a second page = increased conversion rates)
  • 22. 30% (The Increase From One-Step To Two-Step)
  • 23. The Easiest (And Our Favorite) Type Of Landing Page To Create
  • 24.
  • 25.
  • 26. Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used • It doesn’t require someone to process too much information (like a 3 minute video or a page of copy) in order to make a decision • Everyone wants to know the tools that you're using
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used • It outperforms a free report because a lot of folks are experiencing information overload and don’t want something else to read • It outperforms video lead magnets because the perceived value of video lead magnets has gone down a lot lately due to the proliferation of launches and lack of time • It outperforms opt-ins for free coaching sessions — greater value does not necessarily equal higher conversion rate. • The amount of time you spend creating your lead magnet does not equal your conversion rate
  • 32. You Can Create One Of These In Minutes • If you’re a dentist: “Buyers Guide: The Top 5 Electric Toothbrushes Of This Year (Including The One That I Use)” • If you’re a life coach: “App Guide: The Top 4 iPhone Apps For Increasing Your Productivity (Including The One That I Use Every Day)” • Fitness experts: “The Only 3 Pieces Of Exercise Equipment You Need In Your Home (Hint: They All Weigh Less Than 5 Pounds)”
  • 33. Why You Should Create A “Resource Guide Squeeze Page” • If you already have a squeeze page I guarantee this will outperform whatever you’re doing right now • You can set this up in minutes (it takes 30 minutes from start to finish)
  • 34. Results ”Just want to share the results from our landing page. Your so ware got us an 8x improvement over the basic homepage and a 3x improvement over the previous opt-in. P.S. I'm barely even using all the features, no social proof, weak offer, etc.”
 ! — Eric D
  • 35. More Results ”I've been using this for a li le over a month now and I noticed today that it is accounting for 71% of my new list subscribers! Wow!”
 ! — Teramis
  • 36. Step #1.c: Turn Every Blog Post Into An Opt-In Page
  • 37. What You Can Give Away • Checklists (PDF) • PDF versions of your blog posts • Worksheets • Recipes • Resources Guides • Etc.
  • 38. This Dude Is Killing It (Opt-ins In The 10% Range) h p://blog.videofruit.com/
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  • 44. Step 2: Create A Follow Up Sequence
  • 45.
  • 46.
  • 47. How This Works . . . • A er someone opts-in, they get one of these lessons every three days for 6 lessons • This is where the money is made (the money is in the followup) • This means you don't just make money when you launch, do a webinar, have a special promotion, etc. • This gets you paid each and every day
  • 48.
  • 49. How To Set This Up • Every three days, create a video blog post where you teach something that is 100% valuable on its own. (And then at the end point out something extra they would get in your product). • Initially, email your entire list about these blog posts. • Then, add these posts to your video lesson sequence. • Get about 6 lessons worth of emails together.
  • 50.
  • 51.
  • 53.
  • 54.
  • 55. Why Webinars? • 9 of the top 12 highest converting pages on our website are webinar registration pages • Webinars are not dead • They’ve made us more money than anything we’ve ever done (in terms of event based marketing) • The majority of Fortune 500 so ware companies, mediapreneurs, coaches, SaaS companies, etc — are all doing webinars.
  • 56. Why Webinars? • Quality traffic • High conversion • Partnerships • Quick product creation (both paid and free products) They provide:
  • 57.
  • 58.
  • 59.
  • 60. ”A few weeks ago I held a webinar and the registration page (created with LeadPages.net) converted at 72%. This was by far the HIGHEST converting landing page I’ve ever tested.”
 ! — Ryan Deiss
  • 61. “By the way, when we switched from our old page to this one, we doubled the conversion rate.”
 ! — Samantha Hartley
  • 62. The Process • Do one webinar every two weeks • Do them live, they’ll convert be er, and you can directly answer people’s questions • This is one of your few opportunities to talk directly with customers in a live se ing
  • 63. When To Ask Folks To Signup For Your Webinar A er Your Third Email
  • 64. You Have The Most Powerful Marketing Tactics In The World At Your Fingertips. Don’t Waste Them.
  • 65. Questions? Tim Paige Conversion Educator LeadPages @timthepaige tim@ave81.com Thue Madsen Marketing Associate KISSmetrics @thuelmadsen tmadsen@kissmetrics.com