How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads

Neil Patel
Neil PatelCo-Founder at Crazy Egg & Hello Bar
HOW I GENERATED
195,013 VISITORS PER MONTH
WITHOUT SPENDING A DIME ON ADS.
At the end of the webinar…
“I’m going to give you a cheat sheet on how
I ranked #1 for online marketing”
Who This Is For
Solo entrepreneur. (Freelancer, lawyer, accountant, designer, consultant, etc.).
People with established online businesses who feel like they’ve plateaued.
People who just want to get better at marketing.
People who are just starting off and aren’t sure what exactly to do.
People who are looking to dominate their marketplace.
My Unemployed
Mama and I
“…Without It, I Can't Help”
The Co-Founder of
Crazy Egg, KISSmetrics, Quick
Sprout & Hello Bar
I’ve helped companies like
Amazon, NBC, GM, HP and Viacom
grow their revenue.
I’ve driven over 800,000,000
“wallet-out, ready-to-buy”
visitors to my clients’ websites
I’ve also worked with Facebook,
Microsoft, eBay, Yahoo, Sales
Force and Intuit.
I was recognised as a top 100
entrepreneur under the age
of 30 by President Obama.
I also helped Cheezburger
Media reach 500 million page
views a month
But it wasn't always this way…
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
Neil is one of the top
entrepreneurs in the nation
Neil is one of the top 10
online marketers.
Neil Patel is one of the top
influencers on the web.
Neil knows his marketing,
like I know my wine.
One of the best online
marketers out there.
Neil helped us to get to 500
million pageviews.
Guy Kawasaki Ben Hun
See How Quick Neil Got
11%More Page
Views
24%More Search
Traffic
Increased page views per month by 5 Million
See How Quick Neil Got
$15Million in
Revenue
26%More Traffic
Generated
So would you like to learn what I learned?
There are 7 Vital Transformations
That Need to Happen If You Want
to Get to the Next Level
Think Like a Detective
SEMrush
SEMrush
What Runs Where
Built With
Ahrefs
Wayback Machine
Wayback Machine
Open Site Explorer
Think Like a Journalist
You don’t have to increase rankings
to get more search traffic.
Nutritionsecrets.com
Sign Up for Google Search Console
Find the Top Pages
Find the Top Keywords
Tips
Look for keywords that have less than a 5%
click-through rate
Look for pages that have less than a 4%
click-through rate
Make sure that the keywords that you rank
for are in the title tag
Once you make changes in your title tag,
have Google re-crawl your site
1
2
3
4
10 Keywords To Skyrocket CTR
How to
[List-related
numbers]
Free
You
Tips
Blog Post
Why
Best
Tricks
Great
1
2
3
4
5
6
7
8
9
10
Fetch as Google
Fetch as Google
Fetch as Google
You have to give it 30 days
to see results.
Think Like a Monk
Less is more.
Guest Blogging Email Template
Guest Blogging Email Template
Guest Blogging Email Template
Domain Hunter +
Free Chrome extension to
help find broken links
Broken Link Email Template
Broken Link Email Template
Local Link Building
Local Link Building
Tips
Make your emails relevant
DO NOT use mailing tools to blast out emails
in quantity
You can increase your response rates by
striking up a conversation first
Roughly 5 to 10% of the people that you
email should link to you
DO NOT pay for links. It’s too risky
1
2
3
4
5
Nutritionsecrets.com
Nutritionsecrets.com
Think Like a Circus Trainer
What’s a Lead Magnet?
Why Do You Need One?
Your highest converting
traffic channel will be your
email list!
Do Emails Really Generate Sales?
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Examples
Tools To Create a Lead Magnet
Hello Bar (it’s free)
Click Funnels / Lead Pages
Bounce Exchange (enterprise
solution)
1
2
3
Tips
If you ask a “yes or no” question first, you will
typically generate 20% to 30% more leads.
Journeys and courses convert better than
eBooks by 16%.
You should have multiple lead magnet offerings
throughout your website (homepage, blog,
header, exit pop-up)
A good lead magnet will generate 5 emails for
every 100 unique visitors.
NeilPatel.com generates roughly 7.4 emails for
every 100 unique visitors.
1
2
3
5
6
How Do You Figure Out What
Lead Magnet To Offer?
1
2
Survey your visitors using Survey Monkey. Ask
them “What can I help you with” - It’s free
Use Buzzsumo to see what’s hot in your space
Buzzsumo
Tripwire
A tripwire is an irresistible offer that people
can’t say no to.
Example of a Tripwire
How Well Did it Work For Orabrush?
How Well Did it Work For Orabrush?
Example
Example
How Well Do Tripwires Work?
How Well Do Tripwires Work?
How Do You Figure Out What
Tripwire to Offer?
1
2
Survey your visitors using Survey Monkey. Ask
them “What is one problem that I can help you
solve?”
Look at popular affiliate networks to see what’s
doing well in your space.
Tools to Create a Tripwire
1
2
SamCart (free trial)
Click Funnels
Tips
Make your tripwire an irresistible offer
Don’t charge more than $47 for it. Ideally it
should be cheaper.
At checkout, you can offer a more expensive
product for purchase.
At least 30% of your people should buy your
higher-end product.
1
2
3
4
Core offer and profit maximizer
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
Don’t Be Afraid to Upsell
Unleash Your Thin Case Study
How Unleash Your Thin Doubled
Their Revenue
3 upsells/downsells at checkout.
First upsell at 2x price (should offer
speed).
Second upsell at 1.5x price (should offer
automation).
Third downsell at 2/3 price (should be a
complimentary product).
1
2
3
4
How I Profit Maximized a Consulting Business
Sell the base product at $10,000
a month.
Offered a kick-start program where I
go to a business for 1 day for
$20,000.
1
2
Offered an implementation team for
$15,000 a month.
Offered conversion optimization
services for $6600 a month.
3
4
Tools
Clickfunnels (premium)
SamCart (free trial)
UpWork (paying a developer
a few hundred bucks)
1
2
3
What Should Your Profit
Maximizers Be?
Anything that provides speed and
automation.
Hot products… use Google Trends
to see what’s hot.
Products with a high profit margin.
1
2
3
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
Think Like a Scientist
Conversion Optimization is Like Dating
This is What Most Funnels Look Like…
Visited site Signed up
0
4,721
9,442
9,442
2,207
997
10.3%23.4% 44.3%
Used any awesome
app feature
Engage With Visitors
Engage With Visitors First
52.11% increase in sign-ups
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
Interactive Quizzes
281% increase in leads
Quiz Tips
Start with 5 questions.
No more than 4 options per
question.
Use images when possible.
Tools like leadquizzes.com can help.
1
2
3
4
Make Signing-up Easy
Do you really want to
register again?
Make Signing-up Easy
Make Signing-up Easy
59.4% increase in sign-ups
Make Signing-up Easy
22% increase in sign-ups
Integrate Psychology Into Your Marketing
16% increase in sales
Leverage a 2-step Checkout
10% increase in sales
Prequalify Your Customers
Personalize the Experience
31% increase in sales
Personalization Tips
Insert the user's city using
Maxmind.com.
It’s ok that it won’t be 100% accurate.
Use personalization throughout your
text.
Think Like a Winner
What Do All Winners Have
In Common?
Invest in Mentorship & Learn From The Best
If you wanted to climb Mt. Everest, would you just fly over to
Nepal with no training and start climbing without a Sherpa?
So, why would you try to take your business to the next level all
by yourself?
In the last year alone, I’ve spent over $100,000 on business
mentors to help me with every aspect of my company.
My husband and I just bought a new home, and we
owe it all to Neil Patel’s Advanced Marketing
Program. Since joining, we have learned how to
increase our traffic and sales in ways we never knew
existed, increase them by over 30%.
Alana Mitchell
Founder of
SkincareByAlana.com
Working with Neil & Mike has been nothing short
of amazing. We’ve worked on awesome projects
together and heled clients increase revenues over
8-figures. I’ve talked to market leaders, celebrities
and learned so much in the last year and a half.
Above all, they treat me like family, which is the
most important point of all.
Vignesh Kumar
Chief Marketing Officer
The Reality Is…
I can’t cover everything that you need in an hour webinar (even if
we had all day!).
You may even feel overwhelmed by what I’ve covered…and I’ve
only scratched the surface…
The Reality Is…
Would you like to keep this experience going?
Special offer so you CAN get everything you need to know…
And, if you act fast, I’m going to make you a very special
proposition.
You Have Two Options
Option #1
Go it alone and spend tens of thousands, maybe hundreds of
thousands of hours and/or dollars figuring this stuff out, getting
frustrated and wasting 3-10 years of your life.
Option #2
Learn the proven system from somebody who has not just
done it, but mastered it and is pretty darn good at it.
Lets talk!
Here’s how it works…
Book a time for us to talk
We talk within 48 hours of today
We talk for 45 minutes
We figure out your goals
We create a game plan
1
2
3
4
5
And did I mention, it’s free?
This is Not For You, If
If you expect results tomorrow
You expect results without effort
1
2
What’s the catch?
Neil can’t be doing this for free, right?
…well…
I really enjoy helping others…
Here's What You Need to Do Next
Click the Get Started button right now
Schedule your call with me
And lets figure out how to grow your business!
Friendly Warning
I’m only taking calls over
the next 48 hours
All of the time slots will get booked fast!
Three Types Of People
Those that make things happen, those that
watch things happen and those that are
wondering what just happened.
Thank you!
I look forward to
talking with you
1 of 128

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How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads

Editor's Notes

  1. And heres a picture of my unemployed mama and I. That passion of mine helped my business succeed and finally I was able to retire my parents as well
  2. I’m not telling you this to brag… it’s more so you know that you’re hearing it from someone who’s been doing this for over 10 years, and helping companies of all sizes grow at the same time as growing my own businesses.
  3. I wish I could tell you I was born with a laptop in my hand and traffic rolling into my website that I had worked on in my mom’s stomach but that wasn’t the case.
  4. Grew up with very little money Look at the image of me, wearing my sisters clothes My parents used to compare me to my sister. She constantly got straight A’s. She wouldn’t even get an A- Me on the other hand, I struggled. I got B’s C’s sometimes even D’s Parents encouraged sister to be a doctor Parents didn’t think I had the brains to be a doctor and I was always using the computer so they would encourage me to something with computers So when I was 15 I decided to get a job Didn’t even make minimum wage They offered me an extra 50 cents an hour to clean restrooms and I did it because I wanted the extra money I got really into computers and decided to save up money from Knotts to start my first website But one thing I did have was time. Lots of it. So I committed all my available hours to learning traffic generation. And then I actually got good at it. And started doing it for other companies such as…
  5. Monks believe that less is more. And I really do agree with that. For the last 3 years I’ve given up something permanent and it’s helped me simplify my life. The first thing I gave up was coffee, and that was a TOUGH one. I have friends who can’t even say “hello” in the morning before sipping a cup of joe. Then I gave up tea. It got a little bit easier the 2nd time around. And last year I gave up ___, and it was even easier. And what I’ve learned from doing this is, when you have less things to worry about, you can get laser focused on ONE or TWO things. And that can result in incredible growth! The same goes for content. I see all these websites pumping out blog article after article. They’re so concerned about how many pieces of content they can release per week. Well guess what? That’s not how the game works. I’ve learned, through trial and error, and a lot of money wasted, you’ll get WAY more traffic by writing only a few pieces of content, and then using that laser focus on purely promoting them. And here’s how you do it…(next slide)
  6. Remove the “and I’ve helped text”
  7. What the one thing all winners have in common aside from success? If you look at Mark Zuckerberg, Michael Jordan, Michael Phelps, they all had coaches.  Go into coaches  “They did not do it by themselves” (pause)…they all had mentors
  8. Change slide text
  9. And so let me ask you a question and get your permission to tell you about something I’ve put together to learn from me everything you need to put in place in your business to reach the next level. How many of you would like for me to tell you about it? Just say “Yes” in the chat…
  10. Malcolm gladwell says it takes 10,000 hours to get good at something  You can go at it alone and many people do and figure it out.
  11. Or you can stand on the shoulders of someone who’s done it before and get a guide and have them take you where they’ve been many times. ? If you want to grow your business through SEO and continually grow without spending tons of money ads, and not wait years to figure things out, here is what I have for you…
  12. My team and I have set aside time over the next 48 hours to talk to your personally about how you can apply these strategies today. From how do you implement these tactics on your own business or site. To how do you compete when you don’t have a big advertising budget and you are late to a crowded space. Im sure you have questions, and we are going to work with you through them. No matter what you biggest challenges are, I bet my team and I have seen it and we have solutions. We can help you and guide you for free.
  13. Now before you book your call you are probably wondering why I am doing this? We know that once we do all of this, that you may want our help to grow your traffic your traffic. And if that’s what you want then we can discuss it and see if it is a good fit for both us.
  14. [CTA: BUY BUTTON should pop up on the screen now and STAY there until end of webinar] So here’s what I want you to do next… You will see appointment times, select what works for you. One of my team members or I will call you during that time. You’ll be happy, you’ll get tons of learnings that are more related to your business on how you can grow. I don’t care what kind of business you have these tactics and strategies work for businesses of all types.
  15. (read slide) So who are you going to be? Be the person who makes things happen and lets jump on the phone. 
  16. Alright I think that’s it for us. Normally this is where I do QA, but I just told you how to get on the phone with us for 45 minutes. So if you have questions or need help or just want to grow your traffic, just click on the get started button and book a session.   I look forward to talking to you.