1.
HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN
YOUR CONTENT STRATEGY
Kristen Craft
Director of Partnerships, Wistia
@thecrafty
Hana Abaza
VP Marketing, Uberflip
@hanaabaza

2.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Join in on
Twitter
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar )

3.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
ABOUT UBERFLIP
We help marketers create,
manage and optimize the content
experience at every stage of the
funnel – no IT required!
Power your content library,
resource center, blog and more.

4.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
We are:
• Video hosting built for business
- 100k customers
• A resource for learning how to
make great business video
We are not:
• A video production company or
marketing agency
ABOUT WISTIA

5.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Ready…action!

6.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
WHY VIDEO?

7.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
The % of companies seeing
an increase in organic
traffic, thanks to video
wyzowl, 2015
WHY VIDEO?

8.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
WHY VIDEO?

9.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Builds rapport with your audience
Humanizes your brand
WHY VIDEO?

10.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
HOW TO BUILD YOUR STRATEGY:
 Thinking Outside the Box

11.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
THE VIDEO BOX

12.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
VIDEO SHOULDN’T EXIST IN A SILO

13.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
TIE VIDEO TO OTHER CONTENT STRATEGIES
My Company

14.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
GOAL: NURTURE YOUR LIST WITH GREAT CONTENT

15.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
GOAL: SELL PRODUCTS

16.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
GOAL: RECRUIT TALENTED PEOPLE

17.
SO…WHAT VIDEOS SHOULD I MAKE?

18.
THE SPECTRUM

19.
Start

20.
Short term, measurable ROI

21.
Growing more comfortable with video

22.
ROI = time saved + inbound traffic

23.
Team is fully on board with video

24.
Leveraging the emotional power of video

25.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Acknowledge direct ROI will be tough to measure

26.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
CONVERSION VIDEOS
 Product videos
 Customer testimonials
 Highlight Reel

27.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
TEACHING VIDEOS
 Customer support
 Learning portals
 FAQs
 Blog content

28.
@wistia @uberflip@Wistia@Uberflip#uberwebinar

29.
@wistia @uberflip@Wistia@Uberflip#uberwebinar

30.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
BRANDING VIDEOS
 About us
 Hiring & company culture
 “Non-sequitur” videos

31.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
“NOW WHAT?”

32.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
GETTING STARTED WITH VIDEO PRODUCTION

33.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
• Will I make the right video?
• Can I do it without pro help?
• Will the video look crappy?
• Will I look or sound stupid?
THE FEARS…

34.
THE CONCEPT

35.
THE SCRIPT

36.
THE SETUP

37.
USE THE CAMERA YOU ALREADY HAVE

38.
$100 DIY LIGHTS

39.
GET LOOSE!

40.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
OTHER CONSIDERATIONS
• In-house vs. outsourcing
• Live-action vs. animated vs. screencast
• Music
• Bumper footage
• CTAs

41.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
QUESTION TIME!
http://wistia.com/learning
http://hub.uberflip.com
Kristen Craft
Director of Partnerships, Wistia
@thecrafty
Hana Abaza
VP Marketing, Uberflip
@hanaabaza

42.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
http://wistia.com/trials/new/uberflip
Try Wistia for Free Try Uberflip for Free
http://get.uberflip.com/wistia