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Creating a Culture of Content and Collaboration Within Your B2B Organization

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Content is no longer only in the marketing department's domain. Content fuels the entire buyer journey, which means that every corner of your organization uses content to fulfill their function, from Marketing, to Sales, to Customer Success. The best way to secure company-wide content buy-in is to cultivate a culture of content.
But what exactly does having a 'culture of content' entail, and how can you build one?
In this presentation, Uberflip's Hana Abaza and TINYpulse's Kevin Nakao share their tried-and-tested tips for creating a culture of content.

Published in: Marketing
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Creating a Culture of Content and Collaboration Within Your B2B Organization

  1. 1. @uberflip#uberwebinar Creating a Culture of Content and Collaboration Within Your B2B Organization Hana Abaza VP Marketing, Uberflip @hanaabaza Kevin Nakao VP of Employee Engagement, TINYpulse @TINYpulse
  2. 2. @uberflip#uberwebinar WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar ☺) Join in on
  3. 3. @uberflip#uberwebinar Stick Around For a Demo
  4. 4. @uberflip#uberwebinar Anatomy of this culture Benefits Creating the right content Building a culture of collaboration Agenda
  5. 5. @uberflip#uberwebinar What is a Culture of Content?
  6. 6. @uberflip#uberwebinar Aligning Content with Your Vision and Mission
  7. 7. @uberflip#uberwebinar Over 70% of Employees Don’t Know Company Values or Mission
  8. 8. @uberflip#uberwebinar Many Leaders Don’t Know Why Employees Love Their Job?
  9. 9. @uberflip#uberwebinar How to Collaborate with your Team ★ GSD-A-Thon ★ Permission to Offsite
  10. 10. @uberflip#uberwebinar How to Collaborate with your Team ★ R&R ★ Revolving Chairs ★ Cheers
  11. 11. @uberflip#uberwebinar Show Some Love
  12. 12. @uberflip#uberwebinar Don’t Compromise
  13. 13. @uberflip#uberwebinar
  14. 14. @uberflip#uberwebinar
  15. 15. @uberflip#uberwebinar The Story of Our Blog
  16. 16. @uberflip#uberwebinar Go Beyond the Marketing Department
  17. 17. @uberflip#uberwebinar Culture Starts From The Top
  18. 18. @uberflip#uberwebinar Risk Taking ★ Risk-taking is critical to a culture of innovation ★ New, unforeseen opportunities arise ★ Build employee confidence ★ Spawn new ideas for revenue growth
  19. 19. @uberflip#uberwebinar Preserving Brand Consistency
  20. 20. @uberflip#uberwebinar Voice vs. Tone
  21. 21. @uberflip#uberwebinar Voice vs. Tone It should sound like it’s coming from the same place, but not necessary the same person.
  22. 22. @uberflip#uberwebinar How can you teach people?
  23. 23. @uberflip#uberwebinar Aligning Content with Your Brand
  24. 24. @uberflip#uberwebinar Aligning Content with Your Brand
  25. 25. @uberflip#uberwebinar Aligning Content with Your Brand
  26. 26. @uberflip#uberwebinar Aligning Content with Your Brand
  27. 27. @uberflip#uberwebinar Identify language that is unique to your product and market.
  28. 28. @uberflip#uberwebinar Aligning Content with Your Brand
  29. 29. @uberflip#uberwebinar Provide guidance on frequently used, (but often used wrong) words and phrases.
  30. 30. @uberflip#uberwebinar Recap ★ Values ★ Recognition ★ Execution Treasure culture and freedom D E L I G H T Delight customers Elect to spread positivity Lead with solutions and embrace change Increase communication with open engagement Go the extra mile with passion Hold oneself accountable "Big Freedom = Big Accountability"
  31. 31. @uberflip#uberwebinar RESOURCES Content Culture: How to Add Your Entire Company to Your Content Team http://hub.uberflip.com/h/i/269482005-content-culture-how-to-add-your-entire-company -to-your-content-team-podcast/228348 Content in Every Corner: How Today’s Organizations Are Embracing Content http://hub.uberflip.com/h/i/138412381-content-in-every-corner-how-todays-organizations- are-embracing-content Gain personalized, actionable feedback on boosting collaboration in your organization: TINYpulse.com
  32. 32. @uberflip#uberwebinar QUESTION TIME! Kevin Nakao VP of Employee Engagement, TINYpulse @TINYpulse hub.uberflip.com TINYpulse.com Hana Abaza VP Marketing, Uberflip @hanaabaza

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