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3 Ways to Warm Up Your Holiday Marketing

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SnapApp's Kara Widdison shows marketers three cheerful ways to get their campaigns in the holiday spirit.

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3 Ways to Warm Up Your Holiday Marketing

  1. 1. @uberflip#uberwebinar 3 Ways to Warm Up Your Holiday Marketing Sam Brennand VP Customer Success, Uberflip @sambrennand Kara Widdison Marketing Specialist, SnapApp @kwiddison28
  2. 2. @uberflip#uberwebinar Join in on WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar )
  3. 3. @uberflip#uberwebinar Stick Around For a Demo
  4. 4. WINTER IS HERE!
  5. 5. ARE YOU FROZEN ON HOLIDAY CAMPAIGN PLANNING?
  6. 6. @uberflip#uberwebinar Interactive Content FOR HOLIDAY CAMPAIGNS 1.) Add an engaging spin to your content with themes and two-way conversations 2.) Re-gift your content for the right audience by repurposing what you already have 3.) Create fun experiences for your audience Warm Up Your Marketing
  7. 7. @uberflip#uberwebinar It’s Pretty Easy…
  8. 8. @uberflip#uberwebinar 91% of buyers prefer more interactive/visual content that can be accessed on demand.” “ - Demand Gen Report It’s What Your Audience Wants
  9. 9. @uberflip#uberwebinar THEMES
  10. 10. @uberflip#uberwebinar HOLIDAYS AND SEASONAL THEMES
  11. 11. @uberflip#uberwebinar  What’s your campaign theme? Developing Your Plan
  12. 12. @uberflip#uberwebinar  What’s your campaign theme?  What’s your goal? Developing Your Plan
  13. 13. @uberflip#uberwebinar  What’s your campaign theme?  What’s your goal?  What winter holiday will you anchor to? Developing Your Plan
  14. 14. @uberflip#uberwebinar Human To Human Relationships
  15. 15. @uberflip#uberwebinar What happens to all the data you collect?  Streamline new data into your marketing automation forms  Collect more detailed information from your prospects  Provide your sales team with more qualified leads Arm Your Sales Team
  16. 16. @uberflip#uberwebinar  Capture rich profile data with the questions  Question and answer data flows into lead records within your marketing automation system  Data can be used to lead score, qualify prospects, assign personas, and trigger nurture campaigns Better Scoring, Profiling & Nurturing
  17. 17. @uberflip#uberwebinar 42% 71% 13% Click Rates Completion Rates Lead Conversion  Calls to action that deliver higher click-through rates What Are The Benefits?
  18. 18. @uberflip#uberwebinar 42% 71% 13% Click Rates Completion Rates Lead Conversion  Calls to action that deliver higher click-through rates  5x industry average increase in lead conversion rates What Are The Benefits?
  19. 19. @uberflip#uberwebinar 42% 71% 13% Click Rates Completion Rates Lead Conversion  Calls to action that deliver higher click-through rates  5x industry average increase in lead conversion rates  Better data for lead scoring and faster MQL creation What Are The Benefits?
  20. 20. @uberflip#uberwebinar REGIFTING YOUR CONTENT
  21. 21. @uberflip#uberwebinar Try New Wrapping Paper…  Same great content
  22. 22. @uberflip#uberwebinar Try New Wrapping Paper…  Same great content  New interactive features
  23. 23. @uberflip#uberwebinar Use the themes & messages of your core content to create related pieces that build the strength of your brand’s connection. Repurpose Your Content
  24. 24. @uberflip#uberwebinar This Is A Great Piece Of Chocolate
  25. 25. @uberflip#uberwebinar But so is this cake…
  26. 26. @uberflip#uberwebinar And these truffles…
  27. 27. @uberflip#uberwebinar And this hot chocolate…
  28. 28. @uberflip#uberwebinar Benchmark Yourself Test Your Knowledge See How You Compare Get Your ROI What's Your Roadmap Break it down for your audience… Are you making it easy for your audience? Break your content down into snackable portions.
  29. 29. @uberflip#uberwebinar Core Asset (white paper, ebook, interactive content, video….) 2-pagers Calculato r Assessmen t Webinars Survey Contest Workshee t Quiz Product Picker Infographic , SnapApps Blog posts Guest blogs Large-Form Assets Mid-Form Assets Short-Form Assets You’ve got options
  30. 30. @uberflip#uberwebinar SERVING UP AN AMAZING EXPERIENCE
  31. 31. @uberflip#uberwebinar Adding an interactive component increases engagement and adds value for your audience! What Happens When You Make It Interactive?
  32. 32. @uberflip#uberwebinar Top Middle Bottom Ebook White Paper ROI Tool Create An Experience For Your Audience
  33. 33. @uberflip#uberwebinar Top Middle Bottom Ebook White Paper ROI Tool + + + Survey Interactive Infographic Quiz Quiz Assessment CalculatorAssessment Calculator Product Picker Create An Experience For Your Audience
  34. 34. @uberflip#uberwebinar Content-Enabled Campaigns:  Use experiences to create engagement, conversation  Bring qualification criteria up the lead funnel  Deliver insights for better nurturing  Accelerate most qualified leads to sales Turn Those Experiences Into Campaigns
  35. 35. @uberflip#uberwebinar HOW DO OTHERS GET IN THE HOLIDAY SPIRIT?
  36. 36. @uberflip#uberwebinar Capterra – B2b Holiday Cards
  37. 37. @uberflip#uberwebinar Zendesk – Happy Holidays 2.0
  38. 38. @uberflip#uberwebinar UBERFLIP – A Content Marketing Christmas Carol
  39. 39. @uberflip#uberwebinar Snapapp – Build Some Holiday Cheer
  40. 40. @uberflip#uberwebinar The fastest and easiest way to create interactive content that boosts results by 2-3x across all existing marketing programs.
  41. 41. @uberflip#uberwebinar RESOURCES Winter Marketing Campaign Worksheet: https://content.snapapp.com/i/606204-worksheet-plan-a-winter-marketing-campaign Reason for Every Season Guide: https://content.snapapp.com/i/599394-a-reason-for-every-season 10 Ways to Use Interactive Content in 2017: https://content.snapapp.com/i/751557-10-ways-to-use-interactive-content-in-2017
  42. 42. @uberflip#uberwebinar QUESTION TIME! Kara Widdison Marketing Specialist, SnapApp @kwiddison28 hub.uberflip.com Sam Brennand VP Customer Success, Uberflip @sambrennand

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