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Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

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Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.

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Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

  1. 1. Supercharge Your Content & ABM Strategies with Uberflip & Sigstr
  2. 2. @uberflip | #conex The Speakers Director, Account-Based Marketing, Snowflake Brandi Smith Director, Marketing Sigstr Daniel Day VP of Demand Generation, Uberflip Brad Beutler
  3. 3. Who are you and what do you do?
  4. 4. Snowflake: What We Do!
  5. 5. Tell us about your ABM journey and your team’s approach
  6. 6. How do we move ABM from a buzzword to driving real business value? @uberflip | #conex
  7. 7. Why We Switched to Account Based Sales? • Historical analysis showed we played well in five key verticals • Growing too fast to let historical data tell the whole story • Scale the sales organization to focus on opportunity, not geography • Rebuild core demand-gen function with an account-based lens • Scale the success of a handful of account executives, globally
  8. 8. How do we move from vertical to true ABM? How do we use all the specific firmographic information we’ve collected? How do we support an ever growing sales organization with one-to-one targeting, and timely and relevant account-based campaigns? Scaling an ABM Strategy
  9. 9. ABM: The Snowflake Way ONE-TO-ONE ACCOUNT TARGETING PERSONALIZED MESSAGING & CTAS TAILORED CONTENT EXPERIENCES PREDICATED ON DRIVING ENGAGEMENT ALIGNMENT WITH SALES
  10. 10. What is your tech stack and how do you personalize at scale?
  11. 11. Our ABM Tech Stack Target Reach Engage Measure
  12. 12. Personalized Messaging
  13. 13. How we do it Tailored one-to-one ads for each of our target accounts. PERSONALIZED MESSAGING
  14. 14. How we do it PERSONALIZED MESSAGING Tailored one-to-one ads for each of our target accounts.
  15. 15. How we do it PERSONALIZED MESSAGING Personalized ads and messaging in our email signatures.
  16. 16. Tailored Content Experiences
  17. 17. Personalizing the Content Experience Our Challenges TAILORED CONTENT EXPERIENCES Targets with nowhere to land 1 2 3 Scaling personalization felt impossible No central location to host relevant content
  18. 18. How We Were Doing it TAILORED CONTENT EXPERIENCES
  19. 19. Scaling our ABM Strategy = Impossible
  20. 20. From Impossible to Scale TAILORED CONTENT EXPERIENCES
  21. 21. Sharing Relevant Content TAILORED CONTENT EXPERIENCES
  22. 22. Sharing Relevant Content TAILORED CONTENT EXPERIENCES
  23. 23. Personalizing the Content Experience Uberflip Has Helped Us 1 2 3 Create tailored content destinations 1 2 3 Share timely and relevant content Scale personalization TAILORED CONTENT EXPERIENCES
  24. 24. Have you tested any variations of content destinations with email signature marketing?
  25. 25. Snowflake’s email signature marketing strategy, use cases, and results so far... ● Use cases include: personalized content experiences, studies, reports...in addition to field marketing events, conferences, free trials, and webinars ● 110 personalized banners running at the same time based on the account, location, or marketing event ● 5,000+ all-time email signature banner clicks
  26. 26. Easily connect Uberflip content to email signature campaigns When creating a new Sigstr campaign, select "Connect To Platform" and see your Uberflip content right within Sigstr. Simply select the stream you want the banner to promote and launch within minutes.
  27. 27. PROMOTE ALL OF YOUR STREAMS WITH ESM
  28. 28. How does delivering an exceptional content experience impact your ABM success?
  29. 29. 10to create one-to-one personalized pages minutes TAILORED CONTENT EXPERIENCES
  30. 30. 100%on target accounts (500+) engagement TAILORED CONTENT EXPERIENCES
  31. 31. 50%came from 1-to-1 campaigns of all content consumed TAILORED CONTENT EXPERIENCES
  32. 32. How does targeted email signature marketing impact your ABM success?
  33. 33. TARGETED EMAIL SIGNATURE MARKETING Delivering Account Specific Content to ABM Targets
  34. 34. 110 running simultaneously in Sigstr account targeted email signature campaigns TARGETED EMAIL SIGNATURE MARKETING
  35. 35. What does the new integration between Uberflip & Sigstr mean for your team?
  36. 36. Daniel Day Director, ABM Snowflake @danielgday Daniel G. Day Brandi Smith VP, Demand Generation, Marketing Uberflip @brandismith01 Brandi Smith Brad Beutler Director, Marketing Sigstr @bbeutler4 Brad Beutler

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