Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement

231 views

Published on

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.

In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.

You’ll learn:

- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement

Published in: Marketing
  • //DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... //DOWNLOAD PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement

  1. 1. Mastering the Content Experience Five data science insights that will improve your content engagement
  2. 2. Your lecturer for today’s class Randy Frisch CMO & Co-Founder Bogdan Zlatkov Content Marketing Manager
  3. 3. Today’s Agenda 3 Improving your Existing Content 1 What is a Content Experience? 2 3 Elements of any Content Experience 4 Personalizing the Experience 5 Q&A and Results
  4. 4. The New Content Experience 5 Data Insights We Discovered
  5. 5. @uberflip | #conex I DISNEY MY WIFE NYC
  6. 6. @uberflip | #conex
  7. 7. @uberflip | #conex
  8. 8. @uberflip | #conex
  9. 9. @uberflip | #conex
  10. 10. @uberflip | #conex The way we experience content matters! @uberflip | #conex
  11. 11. @uberflip | #conex What is a Content Experience? @uberflip | #conex
  12. 12. @uberflip | #conex A content experience occurs wherever and whenever anyone encounters your content. @uberflip | #conex
  13. 13. @uberflip | #conex Structure Organization Navigation Tagging Curation
  14. 14. @uberflip | #conex Environment Placement Design Display Visual aesthetics
  15. 15. @uberflip | #conex Engagement Personalization Relevance Consistency Contextual CTAs
  16. 16. @uberflip | #conex What does this mean for marketers? @uberflip | #conex
  17. 17. @uberflip | #conex
  18. 18. @uberflip | #conex Marketers need to align their marketing journeys with consumer expectations.
  19. 19. @uberflip | #conex of B2B buyers expect the same buying experience as B2C customers. 80% — Google @uberflip | #conex
  20. 20. @uberflip | #conex@uberflip | #conex What can focusing on content experience do for me?
  21. 21. @uberflip | #conex
  22. 22. @uberflip | #conex Is creating new content the only way to increase views?
  23. 23. @uberflip | #conex Putting your content in more than one place can increase views by 8x on average 1
  24. 24. @uberflip | #conex
  25. 25. @uberflip | #conex Putting your content in more than one place can increase views by 8x on average. Topic A Topic B Topic C Industry A Industry B Persona A Persona B Account A Increase Content Views by
  26. 26. @uberflip | #conex How does the management of content experiences on the back- end affect its performance?
  27. 27. @uberflip | #conex Tagged content is viewed nearly 2x as often as content that isn’t tagged 2
  28. 28. @uberflip | #conex
  29. 29. @uberflip | #conex Tagged content is viewed nearly 2x as often as content that isn’t tagged! Your Content Engagement
  30. 30. @uberflip | #conex What’s the best way to organize content to create an experience that’s relevant for the user?
  31. 31. @uberflip | #conex Marketers who categorize their content by topic see double the number of views. 3
  32. 32. @uberflip | #conex
  33. 33. @uberflip | #conex Double Marketers who categorize their content by topic see double the number of views. Your Content Views
  34. 34. @uberflip | #conex How does the experience around Form CTAs impact conversion rates?
  35. 35. @uberflip | #conex Putting a CTA overtop of your content has a 17 percent conversion rate. 6
  36. 36. @uberflip | #conex The way you gate content matters. Putting a CTA overtop of your content has a 17 percent conversion rate! (That’s 7x the conversion rate of a traditional landing page) Beat Your Landing Page Conversion Rates by
  37. 37. @uberflip | #conex With the emergence of artificial intelligence (AI) for business applications, what can AI do for content experiences?
  38. 38. @uberflip | #conex Personalized recommendations increase the chances of a visitor consuming more content than generic recommendations by 60% 5
  39. 39. @uberflip | #conex CLICK-THROUGHRATE
  40. 40. @uberflip | #conex AI works! Personalized recommendations increase the chances of a visitor consuming more content than generic recommendations by 60%. Increase Content Engagement by
  41. 41. @uberflip | #conex Content experience must be considered across all marketing programs.
  42. 42. @uberflip | #conex Inbound Demand Generation ABM Sales Enablement As marketers we are focused on...
  43. 43. @uberflip | #conex Personalized content experiences lead to more engagement, better leads and convert more customers. Demand Generation ABM Sales Enablement Inbound Driven By Content
  44. 44. @uberflip | #conex Conversions on Gated Content Evidence ‘this’ matters +7x +8x Increase in Engagement +60% Your Content Reach
  45. 45. @uberflip | #conex
  46. 46. @uberflip | #conex Content Experience Framework The best way to create personalized content experiences.
  47. 47. @uberflip | #conex Randy Frisch CMO & Co-Founder at Uberflip @randyfrisch ubrflp.in/randyfrisch uberflip.com/CEreport The Content Experience Report Download Now @uberflip | #conex
  48. 48. Q&A

×