Slide deck from Social Media Director Simon Jenkins' presentation on Social Media at Tug Agency's 'A Taste of Digital' event (28/05/2015)

1. GASTRONOMY BLOGGER EVENT
SOCIALMEDIA HAS GROWNUP
MAY 2015
@TugAgency
@SimonJenkins09
#TugTalks

2. How to find youraudience
Therole of data
Paid Media
Mobile & Social
AMA– ask me anything!
TODAY’S INGREDIENTS

3. THECOMMON APPROACH
CREATE| PUBLISH| SITBACK
Thecommon processforbloggersistocreatecontent,publishitandsit-backand waitfor
fame…
Audiences tendtogroworganically,butyoucan findyouraudience.Overthepast2or3
years,Socialplatformshavebecome a lotmore advanced:
Usekeywordstofindyouraudienceacrossmultipleplatforms;users
discussingsimilarsubjects/themes.
Engagewiththeaudience;genuineconversationratherthan‘saleschat’.
People don’tlikeintrusionorbeingsoldat.
Measuretheeffectofit.Comparetheanalytics(Socialreferrals)from
previousblogpostsagainstyourproactiveapproach.

4. THEROLE OF DATA
EVERYONE’SBEST FRIEND…
Socialhasgrownuprecently.Like ouroldercousinsSEO andPaidMedia,thereisnowa
hostofdatathatcan improvetheperformanceofa campaign:
“FoodBlog” hasbeenused 40,309timesin thelast30days
TheUKcontributed37.3%ofthesementions
So,yourblogisone of 15,031
Usingdata,wecanbegintosee what
people aretalkingabout,wherethey’re
doingitand whenthey’redoingit.
Itallowsyoutopiggybackpopular
themesoftopicsandseewhenthe
conversationisatitspeak.

5. PAID MEDIA
LET’SDISPELLA COMMONMYTH…
Youcan stillreachpeoplewithoutPaidMedia.PaidSocialallowsyoutoreachamplified
audiences,aswellaslearnalotaboutthebehaviours,traitsandcharacteristicsofyour
audience.
Youdon’tneedbigbudgetstorunaPaidcampaign.Smallburstscan oftengiveusmore
insightintoacampaign.
Constantlyevaluatingthedataallowsustogainsagreaterinsightintowhatworkswithour
audienceversusthatwhichdoesn’t.

6. MOBILE & SOCIAL
A STEP ABOVETHE REST…
Socialhasgrownup…LikePaidandSEO, SocialhasmovedintotheworldofMobile.
Imageoptimisation:Ensure imagesaresizedcorrectlyforeachchannel.
Video optimisation:Uploadvideosdirectlytochannelstoensureauto-play
Copy: Ensuringcopyiskepttosensibleamount;i.e.doesn’tbringupthe‘seemore’button.
Biographies:Areyourbiographiesconcise? Dotheygive aninstantsnapshotofwhatyou
do?
Calls toaction:FacebookCTAsandTwitterCards

7. TRY NEW THINGS
BE BRAVE…
TWITTER ANALYTICS TWITTER CARDS CTAs

8. 15th – 19th JUNE
TUG_LIFE EXPO

9. ASK ME ANYTHING
SERIOUSLY…ANYTHING
DoI needspecifictoolsforSocial Media?
Howmuch shouldI bespendingonPaidMedia?
HowoftenshouldI beposting?
Whatdoes‘good’looklike?
Simon,what’sthebestwaytomake Pesto?
ShouldIbe oneverySocialplatform?

10. Simon Jenkins
Social MediaDirector
@SimonJenkins09
www.TugAgency.com
Facebook.com/TugAgency
Twitter.com/TugAgency
LinkedIn.com/TugAgency
Tug,
61 Charlotte Rd,
Shoreditch,
London,
EC2A 3QT.