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Gravity Summit NYC


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NYC Social

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Gravity Summit NYC

  1. 1. WELCOME! GRAVITY SUMMIT NYC Social Media Marketing for Business Beverly Macy, CEO November 16, 2009
  2. 2. OUR GOAL <ul><li>Educate </li></ul><ul><li>Inform </li></ul><ul><li>Empower </li></ul>
  3. 3. YOUR EXPERIENCE TODAY <ul><li>Drinking from the Fire Hose </li></ul><ul><li>New Ideas and Strategies </li></ul><ul><li>New Connections </li></ul>
  4. 5. THE NEW NOW <ul><li>Twitter Has Changed Everything </li></ul><ul><li>TV Viewership SHIFTING </li></ul><ul><li>Newspaper Readership SHIFTING </li></ul><ul><li>People SKIP Advertising </li></ul>
  5. 6. Real Time Marketing: CONVERSATION MARKETING
  6. 7. FIND AND BE FOUND <ul><li>Everything is a branding opportunity </li></ul><ul><li>Search Engines </li></ul><ul><li>Social Profiles </li></ul><ul><li>Business Networks </li></ul><ul><li>The New Yellow Pages </li></ul>
  8. 10. Real Time Marketing Is: <ul><li>A new form of messaging </li></ul><ul><li>A new form of openness that transcends media, politics, celebrity </li></ul><ul><li>Social Search </li></ul><ul><li>A news breaking phenomenon </li></ul><ul><li>An Early Warning System </li></ul><ul><li>We are connected, global citizens </li></ul>
  9. 11. Join The Conversation! WHAT DOES THIS MEAN FOR YOU?
  10. 12. HOW? <ul><li>Start by LISTENING </li></ul><ul><li>What are your customers saying about you? </li></ul><ul><li>About your competition? </li></ul><ul><li>What are they interested in? </li></ul><ul><li>What is their motivation? </li></ul>
  11. 13. WHERE? <ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Message Boards/Forums </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Wikis </li></ul>
  13. 15. Thank You! <ul><li> </li></ul><ul><li>Rodney Rumford </li></ul><ul><li>858.720.9604 </li></ul><ul><li>Twitter: </li></ul><ul><li>Beverly W. Macy 310.860.4788 Twitter: </li></ul>
  14. 16. TWEET-UP AFTER PARTY <ul><li>EVERYONE WELCOME The Roger Smith Hotel </li></ul><ul><li>501 Lexington Ave </li></ul><ul><li>New York City 10017 </li></ul>
  15. 17. Social Media Best Practices <ul><li>Start with a plan, not tactics.   </li></ul><ul><li>“ Give to get” New Paradigm - Giving value before expecting anything in return. </li></ul><ul><li>Commit resources & time to be successful or you may very well fail. </li></ul><ul><li>Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.   </li></ul><ul><li>Understand, you do not control the message .  What happens in Vegas…ends up on Google </li></ul><ul><li>Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists. </li></ul><ul><li>Metrics should roll up to objectives and objectives should be relevant to the channel.   </li></ul>
  16. 18. Social Media Worst Practices <ul><li>Being FAKE in any way </li></ul><ul><li>Not listening </li></ul><ul><li>Being oblivious to formal & unwritten social rule s </li></ul><ul><li>Being pushy or overtly salesy in messaging </li></ul><ul><li>Approaching social media channels as SILOS </li></ul>
  17. 19. SMM Trends in 2010 From Harvard Business School <ul><li>1. Social media begins to look less social Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter. </li></ul><ul><li>2. Corporations look to scale This is a sign of things to come over the next year as more companies look to uncover cost savings or serve customers more effectively through leveraging social technology. 3. Social business becomes serious play As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition. </li></ul><ul><li>4. Your company will have a social media policy (and it might actually be enforced) From how to conduct yourself as an employee to what's considered competition, it's likely that you'll see something formalized about how the company views social media and your participation in it. </li></ul><ul><li>5. Mobile becomes a social media lifeline What used to be cigarette breaks could turn into &quot;social media breaks&quot; as long as there is a clear signal and IT isn't looking. As a result, we may see more and/or better mobile versions of our favorite social drug of choice. </li></ul><ul><li>6. Sharing no longer means e-mail It becomes more mainstream for people to share with networks what they used to do with e-mail lists. And content providers will be all too happy to help them distribute any way they choose. </li></ul><ul><li> </li></ul>
  18. 20. Suggestions <ul><li>Start a blog on Wordpress or Blogger </li></ul><ul><ul><li>Family, vacation, hobby </li></ul></ul><ul><li>Follow your businesses on Twitter </li></ul><ul><li>Update your Linked In Account </li></ul><ul><li>Ning Community Site </li></ul>
  19. 21.