Social Media Marketing for Non-Profits by Matt O'Brien Mint Social

Matthew O'Brien
Matthew O'BrienDigital Marketing Strategist
••
Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI” Presented for Maricopa Association of Governments on 10-15-2010
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Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online? @blogster @Mint_Social
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Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits
Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits
The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document @blogster @Mint_Social Social Media Marketing for Non-profits
@blogster @Mint_Social Social Media Marketing for Non-profits
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Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic Social Media Marketing for Non-profits
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… then video must put this into the millions.” @Mint_Social Social Media Marketing for Non-profits
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‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
‘ Why’ Leverage Web Video @Mint_Social Social Media Marketing for Non-profits
‘ Why’ Leverage Web Video @Mint_Social Social Media Marketing for Non-profits
‘ Why’ Leverage Web Video @blogster @Mint_Social
‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding
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[object Object],[object Object],[object Object],[object Object],@Mint_Social - @blogster Social Media Marketing for Non-profits
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Social Media Marketing for Non-Profits by Matt O'Brien Mint Social

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Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona. The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?

Matthew O'Brien
Matthew O'BrienDigital Marketing Strategist

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Social Media Marketing for Non-Profits by Matt O'Brien Mint Social

  • 1. Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI” Presented for Maricopa Association of Governments on 10-15-2010
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  • 5. Your Website Is one of Millions
  • 6. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online? @blogster @Mint_Social
  • 7. Web Search Trends “ Where we spend our time online” @blogster @Mint_Social Social Media Marketing for Non-profits
  • 8.
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  • 11. Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits
  • 12. Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits
  • 13. Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits
  • 14. The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document @blogster @Mint_Social Social Media Marketing for Non-profits
  • 15. @blogster @Mint_Social Social Media Marketing for Non-profits
  • 16.
  • 17. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic Social Media Marketing for Non-profits
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  • 20. Your Publishing Hub “Blog” @blogster @Mint_Social
  • 21.
  • 22. Google Maps Social Media Marketing for Non-profits
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  • 26. … then video must put this into the millions.” @Mint_Social Social Media Marketing for Non-profits
  • 27.
  • 28. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 29. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 30. ‘ Why’ Leverage Web Video @Mint_Social Social Media Marketing for Non-profits
  • 31. ‘ Why’ Leverage Web Video @Mint_Social Social Media Marketing for Non-profits
  • 32. ‘ Why’ Leverage Web Video @blogster @Mint_Social
  • 33. ‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding
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