Social Media and Nordea Savings and Asset Management

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A presentation about social media for Nordea Savings and Asset Management

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Social Media and Nordea Savings and Asset Management

  1. 1. Social Media in Nordea Savings & Asset Management November 30 | 2010 Presentation available on www.slideshare.net/petersvarre
  2. 2. Social media is Nonsense!
  3. 3. Social media is not media
  4. 4. What is media?
  5. 5. Mediating a message We won the war
  6. 6. We won the war
  7. 7. We won the war
  8. 8. We will win the war
  9. 9. Mission accomplished
  10. 10. The Internet was just another Medium
  11. 11. Internet Newspapers
  12. 12. Internet ads
  13. 13. But the Internet is NOT another Medium
  14. 14. The Internet has mediated us all
  15. 15. The age of Mediation
  16. 16. why do we do it? But
  17. 17. Because it has become our identity
  18. 18. Cogito ergo sum has become I blog/Tweet/Facebook/Youtube/flickr therefore I am
  19. 19. What is the consequence
  20. 20. Cacophony
  21. 21. The winners in the 2.0 economy are the ones who are able to tune in to the cacophony Those who can exploit our need to create content
  22. 22. But how can real companies use social media?
  23. 23. 3things to remember
  24. 24. 1 Deportalization Company website Wikipedia Facebook Twitter User reviews Blogs Price comparison Mobile apps Company
  25. 25. Company                             PR/ Com Marketing     Gatekeepermedia 2 Transparency
  26. 26. Company                                                      Facebook Twitter Blogs Youtube Linkedin 2 Transparency
  27. 27. 3 Cultural change
  28. 28. Social media strategy
  29. 29. Product development How can you improve your existing products by adding social features?
  30. 30. Marketing How can you make your (potential) customers talk about your product?
  31. 31. Company positioning How can your company become part of the conversation about the company and its products?
  32. 32. Internal communications How can you leverage social technologies to make your employees engage in conversation?
  33. 33. Sanity check
  34. 34. You loose control
  35. 35. Can you trust the external channels?
  36. 36. Do all your employees diggsocial media?
  37. 37. Are you ready for cultural change?

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